Sprout Social

FEBRUARY 7, 2022

One way is by using LinkedIn’s analytics to see who is engaging with your ads and visiting your website. In the Sprout CSV you pulled, you can look at key performance indicators (KPIs) to determine what pieces of content did well for you, and what didn’t. So how do you get to know your audience? Impressions. Engagements.

Branding 138

Branding Real Estate Key Performance Indicator Thought Leadership 138

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Instagram had over 2 billion monthly users in 2021, so it’s an easy way to reach a large audience. You’ll get more analytics and the option to create a shop and a product catalog. Many third-party apps promise a streamlined analytics dashboard.

eCommerce 138

eCommerce Key Performance Indicator Promotion User-Generated 138

Litmus

JULY 20, 2021

But what email metrics and key performance indicators (KPIs) should you measure? What does your email service provider (ESP) or marketing automation platform (MAP) and third-party analytics tools offer you? The state of email analytics in 2021. Get more insights on email performance visibility.

Analytics 138

Analytics Email Marketing eBook Key Performance Indicator 138

Content Marketing Institute

MAY 14, 2018

By 2021, 82% of consumer internet traffic will be video, according to a recent Cisco study. Key performance indicators should be identified in the strategy. HANDPICKED RELATED CONTENT: 101+ Key Performance Indicators – Pick the Best. NobleDigitalOne Click To Tweet. Click To Tweet. Production.

Video Marketing 111

Video Marketing Marketing Strategy Key Performance Indicator Transform 111

Marketing Insider Group

DECEMBER 20, 2021

In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful. Content audits optimize the performance of existing content and enable data-informed strategies for new content. Google Analytics.

Key Performance Indicator 145

Key Performance Indicator User-Generated Analytics SEO 145

Litmus

JULY 8, 2021

Email analytics are powerful… and also dangerous. Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Used incorrectly, analytics give you complete confidence to make bad decisions. The danger of email analytics. Last updated July 8, 2021. Indirect business impact.

Non-Profit 122

Non-Profit Direct Mail Key Performance Indicator Email Marketing 122

Sprout Social

MAY 24, 2022

Then, in 2021, #CleanTok elevated the product to explosive fame. How to measure paid, owned and earned media performance. Key performance indicators largely depend on the tactics at play. Here are some reporting tips, plus sample metrics you can use to measure performance: Photo credit: Codesign.

Key Performance Indicator 123

Key Performance Indicator Transform Communications Customer Acquisition 123

Neil Patel

SEPTEMBER 17, 2021

The number of worldwide social media users will surpass 3 billion by 2021. These will be categories that list account information and key performance indicators. It also offers an awesome analytics page to boot. This is their native analytics tool to aid you in measuring performance.

Analytics 145

Analytics Energy Key Performance Indicator Social Media Marketing 145

Litmus

DECEMBER 13, 2024

Personalize better Trend 4: Rethinking analytics and data management The way email marketers measure performance changed forever with the introduction of Apple Mail Privacy Protection (MPP) in September 2021. Faced with these challenges, marketers have had to rethink their approach to email analytics and data management.

Market Trends 94

Market Trends Email Marketing Copywriting B2C 94

Hootsuite

JANUARY 4, 2023

Social media analytics. Using analytics tools to track how content performs, report on progress towards social media goals, and plan ways to improve overall response. It’s far from fading into obscurity – in fact, the platform is still growing, adding 38 million users from Q4 2021 to Q4 2022. Social listening.

Social Media Marketing 97

Social Media Marketing User-Generated Marketing Marketers 97

Litmus

APRIL 29, 2021

An email brief should outline the email’s goals, audience, messaging, timing, key performance indicators (KPIs), and other important details. We highly recommend you use a tool like Litmus Email Analytics to gain a more comprehensive understanding of which email clients your subscribers use. Last updated April 29, 2021.

Copywriting 136

Copywriting Key Performance Indicator Email Marketing CMO 136

Bannerflow

MARCH 24, 2021

Analytics – has there been an uplift in traffic? All of these measurements can be considered as Key Performance Indicators, or KPIs, and are a great way of measuring your creative marketing initiatives. Our 2021 State of In-housing Report shows that there’s a positive correlation between in-housing and ROI.

Transform 98

Transform Key Performance Indicator Marketing Marketers 98

Hootsuite

OCTOBER 21, 2020

Establish your key performance indicators (KPIs), then set benchmarks and achievable goals. As a full-service brand content agency that plans to work exclusively on purpose-driven projects by 2021, Republik puts its values front and center with #ShoutOutMondays and more. Google Analytics. We type pretty fast.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Hubspot Marketing

NOVEMBER 30, 2022

billion global internet users as of 2021, a 400 million jump from 2020. With digital marketing, you can see the exact number of people who have viewed your website's homepage in real-time by using digital analytics software available in marketing platforms like HubSpot. Iterate based on the analytics you measure.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Sachs Marketing Group

JULY 21, 2023

A B2B marketing plan should include a clear definition of your target audience, insights from competitive research, an outline of team responsibilities, and a selection of analytics tools for tracking and measuring your efforts. A robust email marketing strategy also prioritizes analytics.

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Unbounce

JUNE 4, 2024

More blog posts by Josh Gallant Jacob Baadsgaard Jacob Baadsgaard is the Founder & CEO of Disruptive Advertising , a Utah-based PPC agency that uses PPC, CRO and ROI-focused analytics to grow businesses. Advanced company and career analytics: Advanced analytics let you optimize your campaigns and improve results.

B2C 52

B2C User-Generated Analytics Advertisers 52

Unbounce

MAY 15, 2024

More blog posts by Josh Gallant Understanding CRO metrics and KPIs In truth, CRO metrics and key performance indicators (KPIs) can be a fairly broad bucket. Related articles Landing page optimization How to score double-digit conversion rates—A marketing hero’s journey May 27, 2021.

Non-Profit 59

Non-Profit Customer Acquisition User-Generated eCommerce 59

Sprout Social

APRIL 15, 2021

— Jeni's Splendid Ice Creams (@jenisicecreams) March 29, 2021. — Jeni's Splendid Ice Creams (@jenisicecreams) April 8, 2021. Sprout Social’s Analytics give businesses the power to harness real-time and retrospective social business intelligence with ease. As smile inducing as @DollyParton herself.

Transform 142

Transform Key Performance Indicator Analytics Communications 142

Buffer Marketing

JANUARY 3, 2024

In 2021, I hired my first real employee and have since added two more. Every few weeks, I take a look at my analytics to see what’s resonating (the number of shares is one of my favorite key performance indicators). In 2020, we hit six figures in annual revenue.

Manufacturing 125

Manufacturing Key Performance Indicator Retail Shipping 125

Hootsuite

JANUARY 13, 2021

just picked up a scott foil 20(2021). 2021 is already a vast improvement over 2020, with TGIF favorite #Dinosaurs headed to @disneyplus : [link]. KPI: Key Performance Indicator. A key performance indicator is a broad measurement that tracks how effectively a company is accomplishing its goals.

Gen Z 145

Gen Z Key Performance Indicator User-Generated Social Media Marketing 145

CXL

NOVEMBER 15, 2022

In a 2021 survey of marketers, Venngage reported that data visuals were among the best-performing visual content (along with original graphics and video content). Line charts help users understand and communicate performance over time, making them a good way to display trends in large datasets.

Marketing 84

Marketing Marketers Analytics User-Generated 84

Buffer Marketing

JANUARY 3, 2024

In 2021, I hired my first real employee and have since added two more. Every few weeks, I take a look at my analytics to see what’s resonating (the number of shares is one of my favorite key performance indicators). In 2020, we hit six figures in annual revenue.

Manufacturing 52

Manufacturing Key Performance Indicator Retail Shipping 52

Hootsuite

AUGUST 6, 2021

— Wendy's (@Wendys) February 11, 2021. — Wendy's (@Wendys) February 11, 2021. Platforms like Hootsuite directly integrate with Adobe , Canva , and Salesforce , so you can use your creative tools right alongside other critical aspects of your campaign, like your content calendar and analytics.

Management 141

Management Marketing Marketers Key Performance Indicator 141