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A guide to B2B content marketing in 2021

Sprout Social

This topic on crafting the perfect daily schedule is a great example of covering both B2C and B2B. White paper, industry report & e-books. A white paper is a downloadable piece of content that serves up knowledge that your business is experienced in. And an e-book covers a single topic divided up into chapters.

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Top 10 B2B Digital Marketing Conferences to Attend in 2021

Marketing Insider Group

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. What are your main priorities and goals for 2021? Several take place in April. Miss you!).

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Six Essential Elements for your 2023 Marketing Plan

Trade Press Services Newsletter

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Podcasts Audio will continue as a key content marketing trend in 2023, with consumers listening to a staggering 15 billion hours of podcasts in 2021. The answer is a resounding “yes.” The good news?

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10 B2B social media post ideas to stand out in a crowded social landscape

Sprout Social

One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. — Asana (@asana) February 2, 2021. As we put a cap on a crazy year, we look forward to 2021. to drive conversion-focused content like webinars or white papers. Asana Rules!?

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How to use Instagram for B2B marketing

Sprout Social

For too long, marketers have thought of Instagram as strictly B2C turf. You might see this and think that it’s skewed toward B2C brands. The takeaway: Between sell sheets, case studies, white papers and other marketing endeavors, B2B brands have an abundance of content to work with. In short, B2B brands need to be there.

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How the Sprout Social Salesforce integration strengthens your team

Sprout Social

This rings true for B2B and B2C alike. Meanwhile, recent research from TikTok describes consumer behavior as an “infinite loop” in B2C. Data from the 2021 Sprout Social Index™ notes that the majority of people that follow a brand on social media intend to buy from them ( or buy again). This includes: Blog posts.

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What B2B Retailers Are Asking For This Holiday Season [ANALYSIS]

Marketing Insider Group

While those in the Retail Job Area audience generated a massive spike in overall consumption in mid-November (retailers seem to have a last-minute tendency just like their B2C buyers), the Industry as a whole has been quite stable. B2B companies must consider customer experience as much as B2C companies. Who’s Requesting Content?

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