Hubspot Marketing

APRIL 25, 2022

In 2019, we saw brands like Guess experimenting with TikTok by creating their own unique viral video challenges. We predicted more industries and brands would start getting creative with their marketing tactics and dabble with TikTok over time. However, in 2022, brands are still struggling to find their place on TikTok.

Gen Z 111

Gen Z Influencer Marketing Social Media Marketing Finance 111

Sprout Social

SEPTEMBER 7, 2022

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. What is TikTok marketing? TikTok marketing is the process of using TikTok and TikTok content to promote your brand and its products or services.

Branding 89

Branding Marketing Marketers Influencer Marketing 89

Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. Viral marketing is valuable because it gives companies an inexpensive way to reach a wide audience. Popular Social Media Platforms for Viral Marketing Social media is a must-have for any business.

Branding 52

Branding Gen Z User-Generated Influencer Marketing 52

Hootsuite

FEBRUARY 16, 2022

If branded content and influencer collabs are part of your Facebook marketing strategy in 2022, Brand Collabs Manager should be on your radar. This monetization tool brings brands and social media creators together to create and share branded content that builds trust and expands reach.

Management 95

Management Branding Influencer Marketing Advertising 95

Girl Power Marketing

DECEMBER 9, 2020

Now that we’re months into the pandemic, those strategies have taken hold and helped brands not just maintain their bottom line but often increase it. Which of those marketing tactics can we expect to see long after the coronavirus is gone? Purposeful Marketing. This won’t be enough as we move into 2021, however.

eCommerce 52

eCommerce Shoppers Social Media Marketing Food 52

Martech

NOVEMBER 15, 2023

Perks influence social commerce shoppers Social media marketers know that certain categories like beauty and home goods lend themselves to shareable posts and brand love. With more seamless buying experiences, social buzz can also be converted into social commerce, especially in these categories.

Shoppers 108

Shoppers eCommerce Shipping Retail 108

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Hootsuite

FEBRUARY 1, 2022

Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. As of December 2021, the platform boasts over 7.5 How to market on Twitch: 3 methods.

Gen Z 103

Gen Z Food Influencer Marketing Marketing 103

Hootsuite

MAY 19, 2022

Building trust with your customers is one of the main benefits of social media marketing. All those fake likes you buy will gum up your social monitoring efforts. Social monitoring is when you use data related to your brand from social media to gain business insights. Source: Facebook.

Social Media Marketing 141

Social Media Marketing User-Generated Promotion Analytics 141

Calvyn Lee Blog

JANUARY 28, 2023

As social platforms continue working to make in-app purchases easier throughout 2023, each update will allow marketers and brands to get creative with customer experiences as they capture impulse buys. Meanwhile, LinkedIn began offering real- time captioning for the platform’s Audio Events.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Sprout Social

APRIL 12, 2022

Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. Consumers continue to hold their favorite brands and businesses accountable for social and political issues. Public relations professionals’ technology toolkit expands.

Communications 104

Communications PR Gen Z Analytics 104

Sprout Social

JULY 13, 2022

Social media in Europe: Advice from 3 marketers in the region. European social media usage has evolved over the past few years, creating a new landscape for social media marketers to play in. Today, pandemic restrictions have eased up but consumer social usage definitely hasn’t.

Gen Z 95

Gen Z Entertainment Social Media Marketing Shipping 95

Hootsuite

OCTOBER 12, 2021

And even though it’s not quite as big as Facebook or Instagram (yet), some demographics already choose it over most social networks out there. It’s no wonder that so many brands are trying to establish a presence on the platform — but not all of them are getting it right. TikTok recently hit 1 billion global monthly active users.

User-Generated 116

User-Generated Analytics Social Media Marketing Influencer Marketing 116

Many Chat

MAY 6, 2022

This makes it fertile ground for a new kind of influencer marketing, as millennials and Gen Z flock to the app. This guide will cover everything brands and influencers need to know about becoming a TikTok influencer, including actionable tips for finding brands to partner with. per $1 spent on influencers.

Gen Z 97

Gen Z Influencer Marketing Millennials eCommerce 97

Martech

FEBRUARY 11, 2022

Other updates for brands and creators. Channel guidelines, which can help creators influence the tone of conversations on their channel, are currently being tested. Read next: How TikTok influenced one of the top performing video ads of 2021. More robust shopping experiences. An example of channel guidelines in YouTube.

User-Generated 114

User-Generated Influencer Marketing Analytics Digital Marketing 114

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Instagram had over 2 billion monthly users in 2021, so it’s an easy way to reach a large audience. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. And to crowdsource sentiment on your brand.

eCommerce 117

eCommerce Key Performance Indicator User-Generated Promotion 117

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Brand loyalists.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Digital Marketer

MAY 4, 2023

Today, consumers have an increasing number of options for how to interact with your brand. These include virtual channels like social media and influencer marketing. While it’s great that technology has provided us with plenty of new methods and marketing tactics, it also means you need to up your game.

Customer 79

Customer Customer Journey Gen Z Affiliate Marketing 79

Hootsuite

FEBRUARY 22, 2022

But social media affiliate marketing takes this old concept to a new level. It allows brands to reach loyal followers of intensely relevant creators. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with.

Affiliate Marketing 130

Affiliate Marketing Marketing Marketers Promotion 130

Hootsuite

MARCH 8, 2022

And, 98% of all Pinterest users say they’ve tried a new brand they found on the platform. How can brands benefit from Pinterest shopping? Social commerce is exploding. In 2020, shoppers spent $560 billion USD directly on social media platforms. 48% of Americans purchased something on a social network in 2021.

Price 115

Price User-Generated Social Media Marketing Shoppers 115

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. In this article, we’ll go over how I became one and how to become an influencer in your own field. Stay Authentic and On-Brand.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Hootsuite

MAY 3, 2021

Let’s take a look at UTM parameters in use on a real social post. — Hootsuite (@hootsuite) April 24, 2021. You can’t always assume that conventional wisdom holds true for your brand at an exact moment in time. Maybe you’ve always assumed that social media posts with videos perform better. Try it for Free.

Analytics 145

Analytics User-Generated Influencer Marketing Promotion 145

Bannerflow

FEBRUARY 23, 2021

The new marketing trends emerging for 2021 are evolving to align with the imposed adjustments of the ongoing COVID-19 pandemic. Life has transformed from handshakes and hugs to virtual greetings and social engagement through a laptop screen. What 2021 marketing trends will we be discussing? Further adoption of AI.

Market Trends 97

Market Trends Transform Logistics Marketing 97

Hubspot Marketing

OCTOBER 30, 2022

In fact, in our most recent research, nearly 80% of marketers say their industry changed more in the past three years than in the last 50. And, it's up to brands to keep up. To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hootsuite

SEPTEMBER 1, 2021

TikTok ranks as the 7th most-used social media platform worldwide, with 689 million active users as of January 2021. That’s a big market. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Use the Branded Content toggle.

Food 139

Food Fashion Influencer Marketing Branding 139

Hootsuite

OCTOBER 19, 2023

Looking for inspiration for your Black Friday social media posts? As one of the biggest shopping days of the year, it’s no surprise brands are pulling out all the stops to capture customer attention. Free 30-Day Trial 50 Black Friday social media posts Ready to kick off the holiday shopping season?

Shoppers 88

Shoppers Fashion Promotion User-Generated 88

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. Whether it’s a digital or in-person purchase, social followers signal potential business for brands of all shapes and sizes.

Retail 96

Retail Customer Customer Journey Promotion 96

Hootsuite

MAY 10, 2021

Social media for big companies has become about as commonplace as human resource departments. Unless you’re Apple, you’re on social media. Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels.

PR 145

PR Social Media Marketing Influencer Marketing B2C 145

Spiralytics

FEBRUARY 7, 2023

To showcase social media’s effects, let’s take a look at the numbers. According to Statista, the world’s social media user count was 4.26 In a more local setting, in 2021, the Philippines ranked first with the highest social media usage rate. Social Media Statistics in the Philippines There were 76.01

Social Media Marketing 95

Social Media Marketing Gen Z User-Generated Millennials 95

Hootsuite

SEPTEMBER 7, 2022

In 2021, US shoppers spent $9.03 We ran an experiment a few years back and found that having an active, engaged social media presence reflects well on your search ranking. In 2021, Shopify reported that 79% of all Black Friday Cyber Monday purchases happened on mobile devices. Work with influencers. Source: Heyday.

eCommerce 105

eCommerce Shoppers Retail Fashion 105

Hootsuite

NOVEMBER 3, 2022

In the past, Gen Z and Millennials have often been grouped together as “digital natives” when it comes to marketing. This March 2021 Statista study , for instance, says that 62% of Gen Z and Millennials bought something as a result of social media marketing that month—but doesn’t differentiate between the two generations.

Gen Z 109

Gen Z Millennials Entertainment Marketing 109

Spiralytics

AUGUST 3, 2023

One way to do this is through brand content. In this article, you’ll learn: What branded content is The differences between branded content and other forms of advertising How to create branded content Examples of branded content Let’s begin. What Is Branded Content? It’s because people love a good anecdote.

Branding 98

Branding Advertising Advertisers Fashion 98

Hootsuite

MAY 2, 2022

Instagram has long been the go-to social channel for sharing photo content with a dedicated audience. Initially just 15 seconds, Instagram doubled the maximum running length for Reels to 30 seconds a month after the feature’s release before doubling it again in July 2021. We do, and we see you. Instagram Reels usage statistics.

Gen Z 130

Gen Z Social Media Marketing Digital Trends Fashion 130

Exposure Ninja

JUNE 23, 2022

But, what’s great about this is that you have the chance to reach a wider audience and connect with them in places they’re spending their time, whether that’s via their emails , the questions they type into Google search , or when they’re spending time on social media. Free Influencer Marketing Courses.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Hootsuite

FEBRUARY 14, 2023

When it comes to social media, top influencers have cracked the code. They earn thousands or even millions per year for sharing branded content with their audience. Frankly, we think it’s social success at its best. Brand status. How many brands do they work with? How often do they work with a brand?

Entertainment 110

Entertainment Fashion Influencer Marketing Energy 110

Hootsuite

MAY 4, 2022

This feature was launched as a test feature in select markets in June 2021. It was then released to the general public in October 2021. — Instagram (@instagram) October 19, 2021. — Instagram (@instagram) October 19, 2021. Having your content appear under two profiles can help your brand stay relevant.

User-Generated 111

User-Generated Social Media Marketing Food Promotion 111

Hubspot Marketing

JANUARY 17, 2023

The now-pulled 2021 Peloton ad starring actor Chris Noth aired just days after his character Mr. Big was killed off of the “Sex and the City” reboot “And Just Like That…” On the show, the character suffered a heart attack after riding a Peloton. The latest marketing news and strategy insights. How often should you post on social media?

User-Generated 130

User-Generated Social Media Marketing Marketing Marketers 130