The CMO Survey

SEPTEMBER 14, 2021

In the wake of this spending, the 27th Edition of The CMO Survey finds that digital marketing is the No. The pandemic has prompted many companies to undergo a rapid transformation in their go-to-market models. More companies report moving past the nascent phase of their digital transformations (31.1% in the next year.

Digital Marketing 130

Digital Marketing Transform CMO Marketing 130

Litmus

OCTOBER 27, 2021

Litmus Live 2021—THE (virtual) conference for email marketers—is finally here! Let’s take a look back at the first day of Litmus Live 2021, as told by email geeks in tweets. hankhoffmeier) October 26, 2021. — Litmus (@litmusapp) October 26, 2021. — Litmus (@litmusapp) October 26, 2021. Couldn’t make it?

Transform 106

Transform Email Marketing CMO Education 106

Marketing Insider Group

NOVEMBER 16, 2021

Jeff is now the CMO of Duck Creek Technologies and was a very charismatic and vocal proponent of ITSMA’s work and events – the perfect executive sponsor. Looking back, I specifically remember Jeff Winter , our VP of SAP Global Services Marketing, a long-time services marketing veteran like myself.

Thought Leadership 94

Thought Leadership Transform Marketing Marketers 94

Martech

DECEMBER 6, 2021

“For too long marketing and IT leaders have worked on separate islands,” said Lynne Capozzi, CMO of digital experience platform Acquia, in her presentation at our MarTech conference. 94% of organizations have changed their digital CX strategy over the past 18 months, according to Acquia’s CX 2021 report. Rich content delivery at scale.

Transform 138

Transform CMO Marketing Marketers 138

Martech

AUGUST 18, 2021

To my friend, I imparted the wisdom I’ve acquired over the years from covering marketing technology and digital transformation. This was just one lesson from the last year and a half, but in 2020-2021, we learned and relearned it constantly. Tricia Gellman continues as CMO. As Cancel laconically noted , “We back.”. Why we care.

Transform 131

Transform CMO Marketing Marketers 131

Martech

OCTOBER 5, 2022

“The digital execution gap is wider than it’s ever been and gets wider every day,” Kirsten Allegri Williams, CMO of Opticon, told media and analysts at Opticon, Optimizely’s conference in San Diego this week. Organizational transformation. Twitter wall at Opticon.

Transform 111

Transform Marketing Marketers CMO 111

Martech

MAY 24, 2022

In 2021, marketing budgets claimed 6.4% This year, it’s up to 9.5%, according to the Gartner 2022 CMO Spend and Strategy Survey. The lower percentage in 2021 marks a tentativeness in the timing of the recovery and, in many industries, pent up demand that might not have required big spending. in 2021 and has come back up to 8.4%

CMO 120

CMO Marketing Marketers Digital Marketing 120

The CMO Survey

SEPTEMBER 17, 2018

Recently, we had the privilege of interviewing Adobe CMO Ann Lewnes about the role of marketing in this transition. Ann Lewnes, Adobe CMO 1. Be fearless about taking risks Lewnes joined Adobe as CMO in 2006. We had a thirst for massive change and risk, recalled Lewnes about the early days of the transformation.

Transform 100

Transform CMO Price Analytics 100

Martech

AUGUST 25, 2021

“There’s one advertiser and that’s us,” HubSpot CMO Kipp Bodnar told me. The short answer is that it’s part of the transformation in the relationship between businesses and customers, from brand-driven, often in-person and transactional to customer-driven, digital and experiential. Here’s the longer answer. .

Transform 144

Transform Retail Marketing Marketers 144

Martech

MARCH 14, 2022

Regardless of the source, there’s one thing the research has in common; the analysis reveals the success rate of digital transformations is horrible. Embarking on a journey to marketing technology transformation is also not without disappointments. But the sky is not falling just yet, my friends.

Transform 131

Transform Key Performance Indicator Marketing Marketers 131

Martech

OCTOBER 29, 2021

Wootton was responsible for getting the entire company on board with the data transformation, and for meeting the demands of readers and advertisers with the new technology. “We Dennis Publishing’s goals included improving advertising, affiliate programs, subscriptions and e-commerce plays. Understanding buyer intent . Read more here.

Transform 117

Transform CMO Advertisers Advertising 117

Econsultancy

JUNE 1, 2022

trillion by 2025 (Accenture research, 2021). We caught up with @@ MallowsBeauty founder Laura to find out how TikTok Shop has transformed her business… #SmallBusiness #TikTokShop. between December 2021 and April 2022. — Jason Derulo (@jasonderulo) November 29, 2021. So, which brands are doing it?

Branding 120

Branding User-Generated Transform Retail 120

Marketing Insider Group

NOVEMBER 15, 2022

I discussed the major themes and learnings from a year ago in “ ITSMA Marketing Vision 2021: My Top 10 “Insanely Great” Ah Hah Moments for Marketing Leaders ”. While the CMO is still the “coach”, their playbook and plans need to align and converge across multiple focus areas and achieve both synergy and alignment. Time will tell.

Transform 97

Transform Thought Leadership CMO Marketing 97

Marketing Insider Group

OCTOBER 25, 2021

Strategic Marketing Transformation. For companies to succeed in 2021, they’ll have to think beyond what they’re doing and link everything back to the why of the business as a whole. To put it simply, the marketing strategy is no longer only the responsibility of the chief marketer or CMO. Featured Snippets in Google Search.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Marketing Insider Group

NOVEMBER 10, 2020

Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies. A: The explosion of Marketing Technology ( MarTech ) is a great example of both marketing transformation and what is at the core of modern marketing. What is your view on the modern marketer, and how do data and analytics play into this?

Analytics 140

Analytics Marketing Marketers Global Marketing 140

Martech

JANUARY 3, 2022

At the end of 2021, more than 250,000 LinkedIn users in the US and nearly 600,000 worldwide included “marketing operations” in their profiles. Most marketing operations departments report to the CMO, with the CEO coming in second, according to The State of the MarketingOps Professional”, which was jointly published by HubSpot and MoPros.

Transform 123

Transform Marketing Automation Platform CMO Marketing 123

MarketingOps

FEBRUARY 26, 2024

My journey to redefine these pillars began in late 2021. Historically, the term marketing operations referred to planning and budgeting and was often managed by the chief of staff to the CMO. These pillars have since been the bedrock for many successful careers in marketing operations.

Transform 130

Transform Marketing Marketers Thought Leadership 130

Marketing Insider Group

NOVEMBER 25, 2019

Strategic Marketing Transformation. Strategic marketing transformation is the term used to describe the process when a business operating without a strategic marketing plan evolves by changing its fundamental business processes and procedures. The live video industry is expected to be worth over $70 billion by 2021.

Market Trends 112

Market Trends Transform Marketing Marketers 112

Martech

APRIL 27, 2022

The variety of touchpoints connected to the modern customer journey are transforming the way marketers track their campaigns. The marketing ecosystem is also becoming more digital, with digital marketing comprising nearly 60% of marketing budgets according to the AMA’s 2021 CMO Survey. customer journey analytics).

Analytics 133

Analytics Customer Journey Marketing Marketers 133

The Social CMO

SEPTEMBER 15, 2021

But what really changed in 2020 and 2021? It’s not just accelerating digital transformation, but human transformation as well,” said Solis. In fact, number one on the list of where customers want to see the brand transformation is in trustworthiness. What does “brand” mean now? Who owns CX moving forward?

Transform 52

Transform Marketing Marketers CMO 52

Econsultancy

APRIL 28, 2022

Talk of a “Great Resignation” has dominated conversations about recruitment, retention, and workplace culture since midway through 2021, as the ongoing Covid-19 pandemic prompts a widespread reassessment of priorities and working conditions. saying they were “definitely” looking for a change, while 36.1%

eCommerce 83

eCommerce Energy Transform Marketing 83

Welcome Software

OCTOBER 4, 2022

Most marketers feel hindered rather than helped by technology, despite the fact that in 2021, digital marketing appeared as the top item on Deloitte’s list of “12 areas of responsibility for a CMO.” So, what exactly do we do for our customers? We enable companies to confidently create content.

Transform 40

Transform Marketing Marketers CMO 40

Welcome Software

OCTOBER 4, 2022

Most marketers feel hindered rather than helped by technology, despite the fact that in 2021, digital marketing appeared as the top item on Deloitte’s list of “12 areas of responsibility for a CMO.” So, what exactly do we do for our customers? We enable companies to confidently create content.

Transform 40

Transform Marketing Marketers CMO 40

Welcome Software

MARCH 15, 2022

In December 2021, Welcome commissioned a Sirkin Research survey to explore the maturity of content operations in marketing teams as they stepped into a new year. Roles: CMO/Head of Marketing, Content Marketing, Content Operations, Brand Marketing, Digital Marketing, Product Marketing, Creative Services, Web Ops, Communications ?

Transform 52

Transform Marketing Marketers CMO 52

The CMO Survey

SEPTEMBER 27, 2023

Actions related to abortion (+580%), firearms (+227%), and climate-related issues (+70%) had the largest increases since 2021 as these hot-button societal issues have intensified in the last few years. to 24.2%), and institutionalized (7% to 12.8%) phases of the transformation journey. for less than one year. of marketing budgets.

CMO 288

CMO Transform Customer Acquisition B2C 288

Martech

MARCH 4, 2022

Digital transformation is the process of transitioning an organization’s operations to completely digital systems to better meet brand and customer needs. Businesses have been forced to embrace digital transformation efforts and learn how to deliver value to customers who can only be reached online. Why we care.

Transform 107

Transform Customer Journey Finance User-Generated 107

The CMO Survey

FEBRUARY 24, 2021

Almost a year into the Covid-19 pandemic and amidst enormous death and suffering, we have witnessed a year full of transformation and challenge for the field of marketing. The 26 th Edition of The CMO Survey captures the digital, social and political upheaval the field has experienced and offers insights to guide marketers.

Transform 130

Transform CMO B2C Digital Marketing 130

Sprout Social

SEPTEMBER 8, 2020

There’s one session that stands out as your favorite and you’re sure the takeaways could totally transform your team, probably your business and definitely the way your business approaches and values social. You learn a ton. You take copious notes, so many that your hand cramps up. Send around a calendar invite.

Transform 145

Transform CMO Education Global Marketing 145

Neil Patel

JANUARY 11, 2023

Security: The average enterprise data breach costs $4 million as of 2021. At the same time, if you’re a CMO, you realize commerce starts far before checkout. Regardless of the choice you make, keep in mind how payment solutions at every touch point can transform your business. Are you using PayPal on your site?

Finance 123

Finance Retail Customer loyalty Transform 123

Set Up

SEPTEMBER 26, 2023

Since the learnings stop at 2021, there is so much that is missing that a creative team can offer through conceptualization and strategy. I’m not sure that this is the highest, best use of real-time content transformation tools… but it is the right place to start. The output will be recognizable to everyone.

Market Trends 59

Market Trends Health Transform Marketing 59

Econsultancy

DECEMBER 13, 2021

2021 saw what WARC calls a ‘meteoric rise’ in the value of the market, growing 23.8% The sector’s nevertheless impressive double-digit growth throughout 2021 – 24% – is predicted to rocket even further in 2022 to 36% according to Zenith’s analysis. billion this 2021 festive season.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Sales Force: CMO

JANUARY 6, 2021

While 2021 may have a nice ring to it after the turbulence of 2020, there are still many things left to figure out. Only 3% believe their organizations are exceptionally effective in turning data insights into actions, according to a recent CMO Council survey. Prepare for another transformation. That obviously was not the case.

Transform 52

Transform CMO Customer Journey Food 52