Ann Handley

MAY 11, 2021

That means when you visit Aha Media Group , you don’t need to fork over an email address to download a content strategy e-book. There is no data shakedown to access a whitepaper; no coercion to get that planning checklist. Pageviews increased 143% between Q1 2020 and Q1 2021. She ungated it all. See something you like?

Whitepaper 130

Whitepaper Communications Price Education 130

Marketing Insider Group

JANUARY 19, 2021

“Does content marketing work? And yes, content marketing works. Content marketing takes time to work. But if you want to build your business on a firm foundation and grow confidently into the future, content marketing is one of your best options. Content marketing is a long-term strategy.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Sprout Social

FEBRUARY 14, 2022

If you can’t answer these questions, then you need a content marketing plan. According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. Whether or not you are in that 40%, it’s a good idea to establish or revisit an existing content marketing plan.

Marketing Plan 118

Marketing Plan Content Marketing Whitepaper Marketing 118

Pam Didner

APRIL 2, 2021

What is content marketing? What are the Different Types of Content Marketing. What are the Benefits of Content Marketing. What is a Content Marketing Strategy. How to Build a Content Marketing Strategy. How Does Content Marketing Help SEO. Content Marketing Tools.

Content Marketing 106

Content Marketing Marketing Marketers Marketing Plan 106

Martech

APRIL 24, 2024

The content hub idea is not new “HubSpot was one of the early pioneers of content marketing through the concept of ‘inbound,'” he said. ” That led to the launch of CMS Hub — but content marketing kept evolving. ” CMS remains part of Content Hub.

Whitepaper 127

Whitepaper Manufacturing eBook Health 127

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Even the most brilliant content is useless if it’s not distributed to your audiences where and how they are looking for it. Email Marketing Will email marketing still be relevant in 2023?

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Adobe Experience Cloud Blog

MAY 22, 2019

As many as 87% of enterprise B2B marketers are using content marketing today, yet only 3% say their application of content is “very effective.” Surprisingly, only 35% of organizations have even documented their content marketing strategy. First, content marketing is still in its infancy.

Whitepaper 134

Whitepaper Telemarketing Transform Thought Leadership 134

Sprout Social

FEBRUARY 22, 2021

According to one report, 88% of the top B2B content marketers prioritize their audience’s needs over sales or promotional messages. B2B marketer s can boost buyer confidence by providing useful content and consistent messaging on all channels, including company websites. — Asana (@asana) February 2, 2021.

Whitepaper 145

Whitepaper Thought Leadership B2C Promotion 145

Unbounce

JANUARY 6, 2025

The marketing funnel is typically talked about in terms of top-of-funnel, middle-of-funnel, and bottom-of-funnel and includes multiple touchpoints along the way. Think email campaigns , social media interactions , sales conversations, content marketing, and more, guiding prospects over a longer period. March 14, 2024.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Marketing Insider Group

NOVEMBER 25, 2020

If you’re not sure how to make your brand stand out, see what kinds of marketing tactics other B2B marketing professionals saw success with this year in our 2021 B2B Marketing Mix Report. Then, keep reading to learn about 4 ways can use digital marketing to stand out.

Digital Marketing 142

Digital Marketing Whitepaper Marketing Marketers 142

Scoop.it!

JUNE 23, 2022

Content marketing’s an important component of any business marketing strategy. Content includes blogs, white papers, videos, and infographics. It’s a great way to reach customers online, so it’s no surprise 82% of marketers used content marketing in 2021.

Whitepaper 111

Whitepaper Market Research Brand Management Content Marketing 111

Content Marketing Institute

MAY 14, 2018

Many marketing teams tremble when contemplating video production. But video is a necessary component in most content marketing strategies. By 2021, 82% of consumer internet traffic will be video, according to a recent Cisco study. Demonstrate how video content dovetails with your current marketing.

Video Marketing 111

Video Marketing Marketing Strategy Key Performance Indicator Transform 111

Sprout Social

MAY 25, 2022

Data from the 2021 Sprout Social Index™ notes that the majority of people that follow a brand on social media intend to buy from them ( or buy again). Do activities such as customer care and content marketing contribute big-time to closing and retaining leads? Reports, white papers and other lead magnets.

CRM 135

CRM Whitepaper B2C Food 135

Martech

MARCH 6, 2023

The tool quickly attracted techies and non-techies because one prompt can generate a response usable by editors, PR teams, developers or executives to create white papers, software programs, client presentations, press releases and more. Specifically, ChatGPT can be used for a variety of tasks including: 1.

Whitepaper 115

Whitepaper User-Generated Transform PR 115

Marketing Insider Group

FEBRUARY 2, 2021

Walk through each step to determine which channels will move the needle forward for your business in 2021 and beyond. Quick Takeaways: Before choosing digital marketing channels for your business, you must understand your primary objectives, audience, competitors, and budget. Content Marketing. White papers.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Adobe Experience Cloud Blog

JULY 17, 2018

The best way to capitalize on this is by including your customer in your content marketing strategy. In this blog, I will share with you 6 ways you can begin to include customers in your content. In fact, so much so that spectators predict this industry to be worth over $70 billion, by 2021. 1) Customer Case Studies.

Customer 109

Customer Thought Leadership Whitepaper Non-Profit 109

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Marketing Insider Group

DECEMBER 3, 2020

We’ve finally encountered another audience where eBooks aren’t the predominant content format. Perhaps we’ll have to dedicate an entire portion of our 2021 State of B2B Content Consumption and Demand Report for Marketers to the retail industry and their consumption behavior around White Papers.

Retail 94

Retail Whitepaper Food B2C 94

Marketing Insider Group

OCTOBER 25, 2021

Permission to post content on social media and elsewhere about your company’s culture, products, and services. Involvement in creating blog posts, videos, white papers, and other “official” marketing content, creating a platform on which they can showcase their expertise. Featured Snippets in Google Search.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Neil Patel

AUGUST 19, 2021

LinkedIn Marketing resources: 9 Powerful LinkedIn Marketing Tips (That Actually Work) How to Create the Perfect LinkedIn Profile How to Get 200 Targeted Leads Daily on LinkedIn (Starting This Week). Then create a content marketing strategy around YouTube. Create YouTube Videos. Writing not your style?

SEO 145

SEO Marketing Marketers Whitepaper 145

Hubspot Marketing

JUNE 24, 2024

In that sense, Paul Stainton , director of content and SEO at AgencyAnalytics , thinks of lead nurturing emails as “strategic touchpoints to engage prospects and remind them why they connected with your brand in the first place… Attention spans are short, and it's easy for potential leads to forget why they initially showed interest in your company.”

Whitepaper 122

Whitepaper User-Generated Education eBook 122

Martech

MARCH 13, 2023

Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even white papers and ebooks. In turn, more realistic marketers and copywriters assert the stark superiority of human writing over AI. “It cannot connect the dots like we can. See how it works. Allows 1-5 people.

Whitepaper 98

Whitepaper Copywriting Transform User-Generated 98

Orbit Media Studios

JUNE 20, 2023

Sure, you could create 143 Google sheets and pivot tables and content calendars — but that isn’t a content strategy — it’s content strategy documentation. A content strategy doesn’t have to be complicated. Brands that have a documented content strategy are three times as likely to say they’re effective at marketing.

Whitepaper 106

Whitepaper Content Marketing Management Education 106

Neil Patel

APRIL 2, 2021

People are busy, and there’s a lot of content out there competing for attention. As much as we’d like to believe people are interested in our content, few people wake up hoping to find a new article or whitepaper to read. However, the right content can significantly shift purchasing decisions. Not at all. Conclusion.

User-Generated 145

User-Generated CRM Inbound Marketing Whitepaper 145

Search Engine Land

MARCH 29, 2023

Conversation placement ads, positioned immediately after the original post and before the first comment, were created in 2021 to get brands where users spend most of their time – in a conversation thread. For marketers, this means easily finding niche audiences that fall under subreddits you may otherwise not have known existed.

Pharmaceutical 87

Pharmaceutical Whitepaper Millennials Marketing 87

Hubspot Marketing

AUGUST 21, 2023

Analyzing your competitor's website is the fastest way to gauge their marketing efforts. Are they creating whitepapers or ebooks? Are they using static visual content such as infographics and cartoons? Take note of your competition's content strategy. Are there five white papers and just one ebook?

Shipping 98

Shipping Whitepaper Price eBook 98

Tiecas

MAY 1, 2024

In the next section, we’ll explore how this statistic, seemingly at odds with outbound advertising, actually reinforces the need for inbound B2B thought leadership marketing and how it can help you reach those elusive industrial buyers. This is where many manufacturing content marketers face challenges. Let’s break it down.

Thought Leadership 52

Thought Leadership Manufacturing Whitepaper Customer loyalty 52

Hubspot Marketing

JANUARY 7, 2024

Marketing is also a great career if you’re looking for a remote job. And according to LinkedIn , remote jobs in marketing increased by 177% in 2021. Growth marketing takes into account the fact that retention is a major factor of growth and so it prioritizes both customer success and customer acquisition.

Copywriting 129

Copywriting CMO PR Social Media Marketing 129

Hubspot Marketing

NOVEMBER 30, 2022

billion global internet users as of 2021, a 400 million jump from 2020. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing eBook 145

Buffer Marketing

DECEMBER 5, 2023

For example, Katelyn Bourgoin posted a timeless advice on X in 2020 and repeated it in 2021 , also on X. 4: How do you make content repurposing a seamless part of your workflow? It's a strategic part of content creation, with an eye on lifecycle and future engagement. 5: Should you repurpose your content for every channel?

eBook 132

eBook Influencer Marketing Promotion Whitepaper 132

Bannerflow

APRIL 19, 2022

In this article we explore how to maximise your digital marketing strategies and the four key forms of digital marketing your business needs: The impact of digital marketing strategies. Content marketing. Influencer marketing. Social media marketing. Video marketing. Content marketing.

Digital Marketing 52

Digital Marketing Marketing Strategy Whitepaper Influencer Marketing 52

Hootsuite

OCTOBER 21, 2020

According to a recent poll by the Content Marketing Institute, 52% of B2B marketers say all the marketing for their organization is run by a small or one-person team. At the other end of the spectrum, large multinationals may have hundreds of people, partners, other parties involved in social media marketing.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Welcome Software

MARCH 11, 2022

8 Content Lifecycle Management Stages (And Best Practices). 60% of the content created by leading brands becomes “just clutter,” as Marketing Week puts it , impacting neither consumers’ lives nor business results. A pretty dreary statistic for content marketers, right? Let’s take a look. Generate sales and revenue.

Management 52

Management Gen Z Whitepaper Content Marketing 52

Scoop.it!

MAY 24, 2022

While you might imagine that most bloggers post steadily, you may be surprised to learn that they create content less often than you think they do. Research on 1,067 self-identified bloggers conducted in September 2021 shows that 45% of bloggers only post weekly or several times a month. 10 ways to improve content quality.

Whitepaper 52

Whitepaper Copywriting Advertisers Advertising 52

Buffer Marketing

DECEMBER 5, 2023

For example, Katelyn Bourgoin posted a timeless advice on X in 2020 and repeated it in 2021 , also on X. 4: How do you make content repurposing a seamless part of your workflow? It's a strategic part of content creation, with an eye on lifecycle and future engagement. 5: Should you repurpose your content for every channel?

eBook 52

eBook Influencer Marketing Promotion Whitepaper 52

Unbounce

DECEMBER 18, 2024

At this stage, your goal is to capture their attention and make them aware of your product or servicethink content marketing, social media, and paid advertising. These magnets include everything from ebooks and webinars to free trials and whitepapers. Email campaigns : Email marketing is crucial in the consideration stage.

User-Generated 52

User-Generated Customer Journey Price eBook 52

Neil Patel

JANUARY 2, 2021

Some of us in that marketing automation companies are: Neil Patel Digital – Best for Content Marketing Automation LeadMD – Best for Tech Stack Integration CS2 Marketing – Best for On-call Marketing Operations Bluewolf – Best for Salesforce Automation Perkuto – Best for Marketo Automation.

CRM 145

CRM Marketing Marketers Whitepaper 145