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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). Listen to the fans and expand the conversation Marketers should also consider how sports activations invite fans to share more about themselves.

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How to Build a Modern Conversational Growth Strategy

Marketing Insider Group

Marketing and sales are evolving, and Conversational Marketing is taking center stage. B2B marketers have traditionally relied on email marketing and social media to reach their audiences effectively and efficiently. This is Conversational Marketing in the act. Make It Work for Your B2B Organization.

Shoppers 145
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5 simple ways to increase online sales through social media

Sprout Social

Paid : Conversion rate, return on ad spend (RoAS), cost per conversion. Marketers who are diligent about tagging outbound content have the ability to conduct more granular analysis. Posted by River Island on Saturday, October 23, 2021. TravisKauth) May 6, 2021. — macy gracie (@mgstoked) May 6, 2021.

Transform 145
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ON24 announces new integrations with Drift

Martech

Virtual events and webinar platform ON24 has announced new integrations with conversational marketing platform Drift. ON24, which went public in 2021, offers marketers insights based on engagement data gathered through virtual and hybrid events created on its platform. Why we care.

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Secrets of marketing agency success

Martech

CallRail just released its 2022 Outlook for Digital Marketing Agencies. The good news: “2021 was a good year for agencies, and 2022 is looking even brighter,” said Mary Pat Donnellon, chief revenue officer at CallRail. . “ Key findings from the research include: 2021 saw extensive growth for marketing agencies.

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Good human marketing: Wednesday’s Daily Brief

Martech

Kath Pay, CEO at Holistic Email Marketing, is reminding marketers that automated emails still require careful management and attention. This was just one lesson from the last year and a half, but in 2020-2021, we learned and relearned it constantly. Read more about Fabrick here. Dave Gerhardt boomerangs back to Drift .

Transform 131
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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

In order to future-proof your content marketing approach, use augmented reality (AR) and virtual reality (VR). According to Cisco, the use of these technologies will likely increase 20x by the year 2021. Aberdeen Group notes that marketers who use video tend to get 66% more lead per year. Webinar Marketing Statistics.