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How to get your email marketing ready for iOS 18

Martech

iOS 15 and mail privacy protection To get a sense of the impact iOS 18 will have, lets look at the disruption caused by iOS 15 in 2021. Rethinking copywriting. Adapt email content and copywriting strategies using data and insights. Clean up code within the templates to ensure clear and well-organized structure.

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3 must-follow marketing copy rules to win your prospects’ trust

Martech

Dig deeper: Are these email subject lines deceptive, clever copywriting or bad data at work? Victorias Secret: An unsexy meltdown In 2021, Victorias Secret faced criticism from social media influencers, like womens soccer star Megan Rapinoe, who condemned the lingerie manufacturer and retailer for defining sexiness through the male gaze.

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What Is Generative AI and How Does It Work?

Backlinko

Claude can assist with tasks like AI copywriting and content generation, too. 2021 OpenAI DALL-E OpenAI introduced DALL-E to generate digital images from prompts through deep learning. Claude can also analyze the content you upload (like a spreadsheet or a PDF). It then provides summaries or answers questions based on your prompts.

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How to use landing page sales funnels to convert more visitors

Unbounce

With Unbounce, you’ll have access to: 100+ templates to start from, drag-and-drop features, A/B testing tool , Popup and sticky bars functionality, AI optimization , and AI copywriting built in to help you get started quickly. Get started with a free 14-day trial today. March 14, 2024.

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What Are Brand Identity Elements?

Hubspot Marketing

Say you’re a copywriter for Burger King, and you’ve been asked to write two versions of an ad, one for an older audience and one for a Gen Z audience. Editor's note: This post was originally published in December 2021 and has been updated for comprehensiveness.

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8 Copywriting Hacks Backed By Science

Hubspot Marketing

Yet, all of these new tasks involved persuasive copywriting, something I knew nothing about. I learned how psychology could reveal the secret to persuasive copywriting. Over a decade, I’ve discovered dozens of copywriting tips that work. Copywriting Insights I Wish I Had From Day One 1. There’s a concrete takeaway here.

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From snowbirds to summer adventurers – travel ads are taking off in 2025

illumin

77% of destination marketers anticipate using AI for social or website copy in 2025 and 64% are already using AI in their marketing strategies including for copywriting and research. Whether or not this is a temporary boom in response to 2020 and 2021 lockdowns, is hard to say. The travel and tourism industry is growing rapidly.