The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. in August of 2021.

New Technology 289

New Technology CMO B2C Marketing 289

Marketing Insider Group

NOVEMBER 18, 2020

Marketing Backbone Platforms: Review each of your backbone platforms separately, as each may be for a different purpose. Examples of these are tools for customer relationship management (CRM), content management systems (CMS), automation, and e-commerce tools. Create Content that Addresses Your Customer Journey.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Martech

OCTOBER 4, 2021

Now Google’s monthly Privacy Sandbox timeline update indicates that the company will push back FLoC testing from Q4 2021 (announced in July) to Q1 2022. Brearton was speaking at the MarTech conference about the results of our 2021 MarTech Replacement Survey ( download here — no registration needed ). It’s a scaling issue.”

CRM 114

CRM Health Customer Journey Advertisers 114

Hubspot Marketing

MAY 2, 2023

Just like humans, the tool can occasionally generate inaccurate or misleading information, especially since it doesn’t know much about what’s happened past 2021. Provide me with a list of companies currently looking for a freelance performance marketer. Image Source What I like: The answer is short and to the point.

Price 142

Price CRM Advertisers Advertising 142

Litmus

APRIL 25, 2022

Email remains a top-performing marketing channel with 78% of marketers continuing to see an increase in email engagement. As email marketing strategies continue to evolve, it’s important to focus on key areas that will help grow your business — and your subscriber’s loyalty. Email automation. Data hygiene.

Email Marketing 112

Email Marketing Marketing Marketers CRM 112

Martech

DECEMBER 30, 2022

You don’t have to be beholden to the platform — whether email, marketing automation, CRM or what have you — that you have been using. As I wrote last year (“ Marketers: Where will you be a year from now? Burnout was real, and we could feel its effects as 2021 ticked over into 2022. No, COVID is not over.

Transform 25

Transform Marketing Marketers Retail 25

Martech

FEBRUARY 24, 2022

CallTrackingMetrics serves bid-market B2B and B2C brands, plus agencies, consultancies and performance marketers (lead resellers) serving industries relying on critical communication channels such as addiction treatment, law, healthcare, home services, multi-location franchises and enterprise-level call centers.

Analytics 98

Analytics Real Estate CRM Communications 98