Martech

AUGUST 24, 2021

The good news: You’ve never had access to this much customer data in your life! And recent Salesforce study suggests more is on the way: Marketers expect a 40% rise in the number of data sources they use between 2021 and 2022.). Identify tools and best practices that can help you develop strong customer journeys.

Entertainment 129

Entertainment Customer Journey Email Marketing Customer 129

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media.

Market Trends 98

Market Trends Email Marketing CMO Marketing 98

Martech

AUGUST 4, 2021

If you’re like most senior marketers, these critical questions are likely top-of-mind: “How do I get more value out of my CDP?”. “Am What can I do to better align my sales and marketing teams?”. How can I get more results out of my email marketing campaign?”. Getting started with customer journey analytics.

Customer Journey 121

Customer Journey Email Marketing Analytics Customer 121

Backlinko

MARCH 11, 2024

This section presents key statistics to show market automation market revenues, top players in the industry and expected budget changes on automation among marketers. Between 2021 and 2024, worldwide marketing automation industry revenue is forecasted to grow by 38.2% billion 2022 $5.19 billion 2023 $5.86

Customer Journey 118

Customer Journey Marketing Automation Platform Marketing Marketers 118

Martech

NOVEMBER 15, 2023

consumers by The Influencer Marketing Factory found that: Shoppers ages 18-34 purchase via social commerce for limited-time offers , whereas users 35+ are incentivised by free shipping. Carefully craft compelling subject lines and preheaders that work together to get their attention,” said Kath Pay, CEO at Holistic Email Marketing.

Shoppers 126

Shoppers eCommerce Shipping Retail 126

Sprout Social

SEPTEMBER 2, 2021

Recent data like this from the Sprout Social Index 2021™, UK & Ireland report should serve as a wake-up call for retailers sceptical about what social media is worth. Perhaps you’re looking to reach former or current customers. Social media for retail: How to create a compelling customer journey.

Retail 127

Retail Customer Customer Journey Promotion 127

Martech

FEBRUARY 25, 2022

The company’s Acoustic Campaign platform offers the following capabilities: Drag-and-drop composing experience enables marketers of all levels to build emails without writing a single line of code. Lead capture, nurturing and scoring models deliver high-quality leads while decreasing customer acquisition costs.

Marketing Automation Platform 126

Marketing Automation Platform Manufacturing CRM B2C 126

Use Insider

JANUARY 9, 2025

Adobe Marketo Engage, which is an AI-powered marketing automation platform for omnichannel engagement and campaign orchestration. Adobe Campaign, which pulls together customer data and lets teams build personalized campaigns based on that data (with a particular focus on email marketing). Email marketing campaigns.

Customer Journey 52

Customer Journey eCommerce Analytics Price 52

Unbounce

JANUARY 6, 2025

Sales conversion : Turning leads, trial users, or freemium users into paying customers. Stages of a marketing funnel (and where landing pages fit in) Understanding the stages of a marketing funnel is essential for effective customer journey management. March 14, 2024.

Price 111

Price User-Generated Copywriting Analytics 111

Martech

JULY 7, 2023

How many email metrics do you and your email marketing team track to measure how your email program is performing? The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed.

Email Marketing 126

Email Marketing Analytics B2C Energy 126

Use Insider

SEPTEMBER 6, 2023

How to build, automate, and personalize campaigns at scale with Insider’s customer journey builder Chances are, you’ve already worked with some type of customer journey builder—whether it’s a cross-channel journey builder like Insider’s or a simpler one from your email marketing software, for example.

Customer Journey 52

Customer Journey Customer Shoppers Price 52

Litmus

NOVEMBER 23, 2021

And, with the key trends revealed in our recent 2021 State of Email Report in mind, we invited our panel of email experts to weigh in with guidance on what they mean for you. How does the idea of customer journey factor into your 2022 plan? Going Agile: The New Email Workflow. Missed the live conversation?

Customer Journey 93

Customer Journey Email Marketing Marketing Mix Promotion 93

Use Insider

JANUARY 3, 2025

Braze pros: Proven mobile marketing platform for engaging customers with personalized messages Founded in 2011, Braze was originally named Appboy. Appboy rebranded to Braze in 2017 and went public in 2021. For example, its email templates are quite basic compared to other solutions. And many other SaaS solutions.

Customer Journey 52

Customer Journey User-Generated Analytics eCommerce 52

Litmus

FEBRUARY 4, 2022

As you’ve probably heard, our team expanded in 2021 to include the amazing crew from Kickdynamic , which offers the leading AI-driven dynamic content solution. Proactively creating deeply engaging experiences ultimately helps in every aspect to increase customer activity, purchases, and retention and ongoing subscriber insights. .

CRM 93

CRM Customer Journey Email Marketing Promotion 93

Litmus

JULY 6, 2021

Marketing is at the epicenter of an acceleration of trends more far reaching than we’ve ever seen—advancing 10+ years in just a few months. Good is simply not good enough when our mandate is to create customers for life. Since email is my focus in business, I’ve thought a lot about this recent development and have concluded….

Customer Journey 99

Customer Journey Traditional Marketing Email Marketing Analytics 99

CXL

FEBRUARY 3, 2022

It can also be helpful for startups looking to expand without the resources to branch out beyond their existing target markets. For example, in 2021 accounting software platform Bill.com acquired spend management tool Divvy in order to increase its market share. Rewards program, contests, email marketing, campaigns; Revenue.

Customer Journey 96

Customer Journey User-Generated Marketing Marketers 96

Litmus

OCTOBER 25, 2022

“Think about your positive and negative habits to work on being a better marketer.”. For better creativity, keep the AABCs (anima, audience, brand, and culture) in mind—and think about how you can apply that to your email marketing. Lisa breaks down how marketing teams can shift from a product to a customer mindset.

Whitepaper 98

Whitepaper Email Marketing Marketing Mix Management 98

Litmus

MARCH 31, 2022

From show recommendations on streaming services to product recommendations when they visit a website, marketers are using relevant data to give the user a better experience that’s tailored to their interests. The good news for marketers who’ve already tried their hand at personalized marketing?

Personalized Marketing 95

Personalized Marketing Marketing Marketers Traditional Marketing 95

Marketing Insider Group

FEBRUARY 5, 2024

Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. SmartInsights) Leading marketers are 1.6 billion by 2025.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Unbounce

JULY 5, 2023

is only trained on data up to 2021. As marketers, if you’re going to integrate AI analytics into your plans, remember that not all AI is created equal. Human expertise and experience are still essential in interpreting the insights generated by AI analytics and making decisions that prioritize the well-being and privacy of customers.

Transform 126

Transform Analytics Marketing Marketers 126

Litmus

OCTOBER 26, 2022

We’ve officially wrapped up day two of Litmus Live, the premier email marketing event of the year. For example, terms like open rates , streams, smart lists, and subscriber keys often aren’t known or used by teams outside of email marketing.). How to Get the Most Out of the Welcome Journey. Check them out here.

CRM 103

CRM Email Marketing Finance Education 103

Unbounce

APRIL 18, 2024

/ Email marketing 57 common email marketing mistakes to avoid to boost click rate By Paul Park and Abigail Waterer. billion email users (more than half the population of earth!), TABLE OF CONTENTS What is email marketing and why is it important? Updated on April 18, 2024. Simple—just keep reading.

Email Marketing 52

Email Marketing Law Marketing Marketers 52

Marketing Insider Group

OCTOBER 25, 2021

Not literally, but they do expect a seamless experience from the first spark of interest to customer service after the sale. In addition to personalized marketing messages, find ways to listen and respond to their questions. The business of marketing is becoming increasingly complex. Featured Snippets in Google Search.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Litmus

APRIL 29, 2021

Email briefs are valuable for all email marketing programs, especially if yours is high volume, has a large team, or works with many stakeholders. In particular, they’re essential for agencies who need to give clear guidance on the scope of the emails they’re creating for their clients. Last updated April 29, 2021.

Copywriting 136

Copywriting Key Performance Indicator Email Marketing CMO 136

Sprout Social

MARCH 27, 2023

Align with the customer journey Not every piece of content you produce should align with all members of your target audience across the sales funnel. Instead, shift your focus to create content specific to where your campaign audience is in their buying journey.

User-Generated 143

User-Generated Customer Journey Social Media Marketing Entertainment 143

Litmus

JUNE 10, 2024

Yes, email personalization like this is simple and easy to do if you have the right ESP. It’s become a popular tactic because we know email marketing personalization is good for business. That takes a lot of time, effort, and data that many email marketers don’t have. This is a sentiment many email marketers share.

Email Marketing 76

Email Marketing Transform Customer Journey Promotion 76

Litmus

MARCH 2, 2021

As a marketing leader in an email MarTech company, I’m constantly thinking about new ways to create relevant moments of engagement with our prospects, customers, and partners. It’s a highly complex process that starts with the customer journey. Start with the customer journey. I’m not alone.

Branding 74

Branding Customer Journey Retail B2C 74

Neil Patel

APRIL 2, 2021

Power Up Your Email Marketing. Once you have someone’s email address, how quickly do you reach out with marketing emails? Are you sending emails to your entire mailing list? The shotgun approach of spamming people with multiple emails is likely to earn you a long list of “unsubscribe” responses.

User-Generated 126

User-Generated CRM Inbound Marketing Whitepaper 126

Litmus

MARCH 2, 2021

As a marketing leader in an email MarTech company, I’m constantly thinking about new ways to create relevant moments of engagement with our prospects, customers, and partners. It’s a highly complex process that starts with the customer journey. I’m not alone.

Branding 72

Branding Customer Journey Retail B2C 72

Hubspot Marketing

JUNE 24, 2024

That’s why lead nurturing emails are one of the most effective ways to enhance your sales funnel and email marketing strategy , decrease marketing costs, and increase conversions. The ROI of lead nurturing is so high because you can tailor your messaging to the customer.

Whitepaper 121

Whitepaper User-Generated Education eBook 121

Litmus

AUGUST 3, 2021

The current state of marketing budgets and what to do. A recent Gartner survey illustrates the current state of play, finding that marketing budgets as a percentage of revenue have fallen from 11% in 2020 to 6.4% in 2021 , their lowest level in the history of Gartner’s CMO Spend Survey.

Marketing Mix 100

Marketing Mix Customer Acquisition Customer loyalty CMO 100

Litmus

FEBRUARY 27, 2024

It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. What’s a data-driven email marketer to do? We marketers will find ourselves challenged to think and do differently.

B2C 97

B2C Email Marketing Transform Retail 97

Pam Didner

APRIL 16, 2021

By now, most of us feel that 2021 is the same old same old. Meanwhile, Event marketing is likely to take on a hybrid model with in-person and online components moving forward which will impact attendee pricing models and content distribution. We are still wearing our masks and working from home.

Marketing 96

Marketing Marketers Communications Manufacturing 96

Hubspot Marketing

NOVEMBER 30, 2022

billion global internet users as of 2021, a 400 million jump from 2020. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Hubspot Marketing

JANUARY 23, 2023

For example, omnichannel marketing is all about meeting your customers where they are and creating a smoother customer journey. Investing in identifying and understanding your target audience is key to giving customers a great experience with your brand. Where Will Marketing Leaders Cut Costs In A Recession?

Marketing 108

Marketing Marketers Promotion Management 108

Unbounce

APRIL 6, 2023

Choosing the right AI marketing tool is key. Jasper Jasper is one of the more popular AI copywriting tools on the market. Since 2021, content creators from every walk of life (stroke of key?) AI-powered email marketing tools are here to save the day. Let’s add a little sparkle to your email marketing game.

Product 81

Product Copywriting Price User-Generated 81

Scoop.it!

DECEMBER 27, 2022

Social media marketing is growing substantially as marketers spent 60% more on social media marketing campaigns in 2021 than in 2020. Think email marketing, websites, and push notifications. These platforms allow businesses and customers to engage with each other and form a digital community.

Key Performance Indicator 59

Key Performance Indicator Social Media Marketing User-Generated Thought Leadership 59