Sprout Social

JANUARY 27, 2025

A UK brand that has done a great job integrating email marketing with Instagram is Sweaty Betty. Their email marketing is an extension of their social media marketing. The activewear brand is known for delivering customer-centric content that resonates with its audience.

Retail 89

Retail Shoppers User-Generated Customer Journey 89

Hubspot Marketing

JANUARY 22, 2025

Read: How to Leverage User-Generated Content in Your Marketing Strategy Email/Newsletters Newsletters are long-form emails you send to a list of contacts who have opted to receive them. In fact, email marketing, in general, is.

Gen Z 121

Gen Z Social Media Marketing User-Generated Inbound Marketing 121

Martech

JANUARY 24, 2025

Consumer discretionary spending intentions rose for a fifth consecutive month in December 2024 but remain weaker compared with 2021 levels, per a Deloitte study. We did see an increase in discretionary spending in the U.S. When we look across the board, consumer spending trickled up to every company.

Non-Profit 130

Non-Profit Marketing Marketers Finance 130

Backlinko

MARCH 26, 2025

For example, when outlining an email marketing guide, AI might suggest adding a section on automation that I hadn’t considered” The key is to start with your own research. Ive been trying to write with AI since 2021, and Im convinced the models have a default writing style. Thats where AI can be rather underwhelming.

eCommerce 85

eCommerce Shipping Transform User-Generated 85

Unbounce

JANUARY 6, 2025

Step 7: Integrate your funnel with your other marketing tools like CRM and email Connect your funnel to any other core tools in your sales and marketing tech stack like your CRM and email marketing tools. This integration helps you track leads, automate follow-ups, and maintain engagement with your prospects.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Use Insider

JANUARY 9, 2025

Adobe Marketo Engage, which is an AI-powered marketing automation platform for omnichannel engagement and campaign orchestration. Adobe Campaign, which pulls together customer data and lets teams build personalized campaigns based on that data (with a particular focus on email marketing). Email marketing campaigns.

Customer Journey 52

Customer Journey eCommerce Analytics Price 52

Duct Tape Marketing

AUGUST 7, 2024

As a former body shop owner, entrepreneur, marketer, off-road writer and fisherman, some of my favorite things there, Kevin has prioritized family nature throughout his life. ActiveCampaign is that rare platform that's affordable, easy to use, and capable of handling even the most complex marketing automation needs. That's right.

Transform 81

Transform Logistics Food Place 81

Vertical Response

JULY 6, 2025

Open rates are dying; here’s what actually matters now in email marketing, largely due to privacy changes from companies like Apple that make these metrics unreliable. Personalization and segmentation based on subscriber data significantly enhance engagement and deliverability, leading to higher email marketing effectiveness.

Email Marketing 52

Email Marketing Marketing Marketers User-Generated 52

Use Insider

JANUARY 3, 2025

Braze pros: Proven mobile marketing platform for engaging customers with personalized messages Founded in 2011, Braze was originally named Appboy. Appboy rebranded to Braze in 2017 and went public in 2021. SMS and email marketing platforms like Mailchimp, Twilio, and Klaviyo. And many other SaaS solutions.

Customer Journey 52

Customer Journey User-Generated Analytics eCommerce 52

Litmus

APRIL 3, 2025

If youre a long-time subscriber to our newsletter, Litmus Weekly , theres a chance youve seen our worst email to date. In honor of April Fools Day, we dug through our collective past and revived some of the classic tropes in email marketing historyscrolling text, gaudy graphics, a hit counter, and everyones favorite font: Comic Sans.

Email Marketing 62

Email Marketing Branding Marketing Marketers 62

Duct Tape Marketing

APRIL 2, 2025

Key Takeaways: Marketing is evolvingnot ending. AI in marketing is powerful, but limited. Tools like ChatGPT can support email marketing and content creation, but they cant replace real brand relationships. Employee advocacy beats influencer marketing. So Carlos, welcome to the show. It came out in 2019.

Marketing 61

Marketing Marketers Branding Communications 61

Scoop.it!

MAY 15, 2025

McKinsey found that in 2021, 71% of consumers expected personalized brand interactions. Source: superhuman.com Email Onboarding Series (Not Just a Newsletter) Finally, as you explore ways to use content marketing (other than blogging) to boost business results, it’s a good idea to invest in email marketing.

Content Marketing 59

Content Marketing Non-Profit Shoppers Real Estate 59

Zumvu

JUNE 17, 2025

Jan 20, 2022 Sales & Marketing , Social Media Marketing SocialPilot - The Only Social Media Marketing Companion You Need Aug 03, 2021 Software & Tools , Software Reviews How Insightful Helps You Optimize Workforce Management Oct 09, 2024 Get Featured Terms | Privacy © Copyright Zumvu Digital.

Customer 92

Customer Finance CRM Social Media Marketing 92

Litmus

OCTOBER 23, 2024

. “Progressive enhancement is essential for working with Dark Mode, since you can’t control how people will be viewing your emails.” ” Carin Slater , Manager, Lifecycle Email Marketing at Litmus This approach to email development is fairly simple, in practice.

Place 101

Place Management Email Marketing Branding 101

Martech

MAY 27, 2025

After five months of declines, The Conference Board Consumer Confidence Survey surged in May, but remains below where it was in 2021. Here’s what consumers and marketers are already doing to cope with the economic uncertainty. The University of Michigan’s Consumer Sentiment Index has fallen from 74 in December to 50.8

Branding 114

Branding Gen Z Price Retail 114

Litmus

JANUARY 19, 2021

As far as marketing channels go, email remains a powerhouse with 4 out of 5 marketers preferring to give up social media than email marketing. Businesses drive more revenue—$36 for every $1 spent—and brand awareness with email than ever before. And only 12% plan to add email staff. Image Source.

Email Marketing 139

Email Marketing eCommerce Price User-Generated 139

Litmus

OCTOBER 27, 2021

To find out how brands have been rolling with the punches, we surveyed nearly 400 marketing professionals about what’s driving their email strategies. Our 2021 State of Email report reveals five key findings: Email marketing is increasingly critical to business success. The result? It’s essential.

CMO 129

CMO Email Marketing Branding Product 129

Marketing Insider Group

DECEMBER 29, 2020

Despite the turmoil, many businesses remain optimistic heading into 2021. We expect that number will only increase in 2021. We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. Top B2B Digital Marketing Trends for 2021. Authentic Human Connection.

Market Trends 145

Market Trends Digital Marketing Marketing Marketers 145

Marketing Insider Group

DECEMBER 17, 2020

Companies that actively generate digital marketing content often focus on blogs and industry articles, which can be very effective, but aren’t the only types of content that exist. Let’s look at some of the various non-blog content resources your digital marketing team can consider as you develop your 2021 content marketing campaign.

Whitepaper 142

Whitepaper eBook Marketing Mix Thought Leadership 142

Martech

SEPTEMBER 14, 2021

Companies fill their marketing technology stacks with a range of tools each playing a specific role, like marketing automation, CRM, email marketing, analytics, and more. But once a year marketers lean on their Powerpoint skills to show just how connected these platforms are in a ritual called The Stackie Awards.

CRM 132

CRM Analytics Email Marketing Marketing 132

Martech

JUNE 3, 2022

Despite being so well-established, email marketing continues to attract more investment. Global spending on email software is expected to climb from $4.5 Email growth continues to chug along because it delivers consistent and impressive results. The latest generation of email technology. billion in 2020 to $14.9

Email Marketing 143

Email Marketing Branding Marketing Marketers 143

Litmus

NOVEMBER 2, 2021

We went into 2021 hoping the worst was behind us, but if there’s one thing we should all know by now, it’s this: Change is constant. Many of the things we were feeling as both marketers and humans carried over or were somehow made worse. Invest more in email marketing. 2022 Email Budget Spending Plans.

CMO 123

CMO Email Marketing Communications Branding 123

Litmus

APRIL 9, 2021

We analyzed nearly 3 billion email opens around the world with Litmus Email Analytics from January to March of 2021. Transcript: Email client market share from January-March 2021. Where are subscribers reading emails? Some email clients may be over- or under-represented due to image blocking.

Analytics 129

Analytics Marketing Marketers Place 129

Litmus

AUGUST 17, 2021

We have some important news to share about Litmus Live 2021. Move Litmus Live 2021 to October 26th-27th. Accelerate your email marketing at Litmus Live. Step up your most powerful marketing channel: email. The post Update on Litmus Live 2021 appeared first on Litmus. Remove the hands-on workshops.

Health 111

Health Email Marketing Marketing Marketers 111

Marketing Insider Group

JANUARY 26, 2021

Keep your strategy actionable and constantly look for real ROI from your marketing efforts. 5 Steps in Creating Your 2021 Marketing Budget. Marketing is a balancing act and when you’re trying to increase qualified leads, it should never be a guessing game. Step 2: Determine Your 2021 Marketing Goals.

Thought Leadership 145

Thought Leadership PR Traditional Marketing B2C 145

Neil Patel

FEBRUARY 12, 2021

I’ve helped large and small businesses maximize their online marketing strategies, generate leads, and increase conversions through strategic SEO, effective e-commerce sites, valuable content, and effective email marketing campaigns. 5 Email Campaigns to Break Your Sales Record From Last Year. NP Summit 2021 Speakers.

Digital Marketing 144

Digital Marketing SEO Copywriting B2C 144

Econsultancy

APRIL 14, 2022

Email is the channel that continues to deliver, with CRM teams proving its worth over the course of the pandemic. And though email now feels like a faithful friend to marketers, that doesn’t mean email marketing stands still. But there is still some catching-up for marketers to do to achieve this.

Market Trends 142

Market Trends Email Marketing Marketing Marketers 142

Litmus

DECEMBER 22, 2021

Getting the most out of email is not an easy task, particularly when circumstances are less than ideal. As the world grappled with another year of the pandemic, marketers found themselves tasked with a multitude of challenges in 2021. How Litmus Solved Email Challenges.

Product 108

Product Analytics Email Marketing Management 108

Martech

MAY 19, 2022

We hope you’ll take this opportunity to download this free buyers’ guide that looks at today’s email marketing technology and walks you through what you should consider before adopting a new platform or making the switch from your current provider. Email marketing platforms and financial activity. Venture funding.

Email Marketing 117

Email Marketing Finance Marketing Marketers 117

Rock Content

DECEMBER 15, 2020

Is your marketing department ready for 2021? The development and execution of successful campaigns depend, among other things, on the planning of a solid marketing budget. A marketing budget outlines all the financial resources that the department plans to spend in a given period — usually quarterly or annually.

CMO 134

CMO Marketing Marketers Inbound Marketing 134

Hubspot Marketing

MARCH 28, 2022

Back in September 2021, the announcement of Apple’s iOS 15 data privacy changes triggered a mass hysteria among email marketers, with some even proclaiming that email marketing as we know it could come to an end. How Are Data Privacy Changes Affecting Email Marketing Strategies?

Email Marketing 141

Email Marketing Marketing Marketers Marketing Strategy 141

Litmus

FEBRUARY 15, 2021

Email marketers are on a constant search for a silver bullet—the one trick that gives them better visibility in front of subscribers and gets their message opened. Successful email marketing is built on trust. But the real value is in establishing trust with your brand’s emails. Last updated February 15, 2021.

Email Marketing 135

Email Marketing Marketing Marketers Branding 135

Litmus

JUNE 8, 2021

When we looked back at the first quarter of 2021 , our key takeaways were Apple iPhone’s continued stronghold as the most popular email client and the changes that took place with Google Android, Outlook Mobile, and Windows Live Mail. Let’s see how email client market share changed in May 2021. in May 2021 (an 18.3%

Marketing 135

Marketing Marketers Place Analytics 135

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media.

Market Trends 138

Market Trends Email Marketing CMO Marketing 138

Marketing Insider Group

OCTOBER 25, 2021

Think email is an outdated way to communicate with customers? In 2021, email remains a top-three distribution channel for both B2B and B2C brands. Nearly 90% of B2B brands and 80% of B2C brands are using email as a primary distribution channel. Best practices for optimizing email ROI. Think again! Quick Takeaways.

Email Marketing 141

Email Marketing B2C Marketing Marketers 141

Litmus

DECEMBER 22, 2021

While some email campaigns exist purely for entertainment or educational reasons, most campaigns are used to market something—a product, service, or event. As email marketers, we need our subscribers to buy those products, subscribe to those services, and register for those events. Last updated December 22, 2021.

Email Marketing 135

Email Marketing Marketers Marketing Entertainment 135

Litmus

MAY 7, 2021

Either way, it shouldn’t impact email marketing efforts, as they both still enjoy relatively small market share and have similar capabilities. The good news is that most of the major email clients we track have good support for HTML and CSS in email campaigns. Get started ?.

Marketing 136

Marketing Marketers Analytics Email Marketing 136