Litmus

NOVEMBER 2, 2021

We went into 2021 hoping the worst was behind us, but if there’s one thing we should all know by now, it’s this: Change is constant. Many of the things we were feeling as both marketers and humans carried over or were somehow made worse. Invest more in email marketing. 2022 Email Budget Spending Plans.

CMO 121

CMO Email Marketing Communications Branding 121

Rock Content

DECEMBER 15, 2020

Is your marketing department ready for 2021? The development and execution of successful campaigns depend, among other things, on the planning of a solid marketing budget. A marketing budget outlines all the financial resources that the department plans to spend in a given period — usually quarterly or annually.

CMO 134

CMO Marketing Marketers Inbound Marketing 134

Neil Patel

FEBRUARY 12, 2021

I’m so excited to announce my Digital Marketing and Sales for Small Business Online Summit on Feb. 23, a free summit that focuses on digital marketing strategies for small and medium businesses. According to Small Business Trends , 32 percent of small businesses don’t have a budget for content marketing. Related Links.

Digital Marketing 130

Digital Marketing SEO Copywriting B2C 130

Martech

DECEMBER 8, 2021

Kim Davis, editorial director of MarTech, interviewed email marketing professionals at our recent MarTech conference, discussing important changes to our Email Marketing Periodic Table, and, the industry as a whole. Image: MarTech Email Marketing Periodic Table. Experimental optimization for accessibility.

Email Marketing 127

Email Marketing Transform Marketing Marketers 127

Marketing Insider Group

OCTOBER 25, 2021

Think email is an outdated way to communicate with customers? In 2021, email remains a top-three distribution channel for both B2B and B2C brands. Nearly 90% of B2B brands and 80% of B2C brands are using email as a primary distribution channel. Best practices for optimizing email ROI. Think again! Quick Takeaways.

Email Marketing 141

Email Marketing B2C Marketing Marketers 141

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C eCommerce 134

Hubspot Marketing

JUNE 24, 2024

In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. As an experienced marketing leader, I’ve always approached email marketing with a blend of both perspectives.

Email Marketing 123

Email Marketing Inbound Marketing Shoppers Marketing 123

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media.

Market Trends 138

Market Trends Email Marketing CMO Marketing 138

Litmus

OCTOBER 11, 2021

Two more weeks until THE conference for email marketers— Litmus Live —is here! This October 26th-27th, you’ll get how-tos, tips, and advice from marketing leaders and email marketing experts like April Mullen. Director of Brand and Content Marketing, SparkPost. What’s your email marketing origin story?

Affiliate Marketing 113

Affiliate Marketing Thought Leadership PR CRM 113

Marketing Insider Group

MARCH 30, 2021

Product marketing is where sales, marketing, and product development overlap. Product marketers must have a solid understanding of their target audience to launch and sell products successfully. A product marketing strategy is like a roadmap that gives you what you need to position, price, and promote your products successfully.

Product Marketing 145

Product Marketing Marketing Strategy Product Customer 145

Martech

MARCH 22, 2022

Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective email marketing. Unlike other channels, marketers need to know the mechanics of message delivery, too. Who uses or works with email marketing?

Email Marketing 127

Email Marketing Law B2C Marketing 127

Hubspot Marketing

OCTOBER 30, 2022

Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. We also found that 20% of marketers have already pivoted due to the potential recession. As we discussed above, we believe that data-driven marketers will win in 2023.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Litmus

APRIL 25, 2022

Audiences still love email because it allows brands to communicate with them on their preferred channel in a personalized way. As email marketing strategies continue to evolve, it’s important to focus on key areas that will help grow your business — and your subscriber’s loyalty. Email deliverability.

Email Marketing 111

Email Marketing Marketing Marketers CRM 111

Hootsuite

DECEMBER 10, 2020

Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. First a quick definition: Social media integration is the act of using social media accounts as an extension of your marketing strategy. Social media integration strategies for email marketing.

User-Generated 145

User-Generated Promotion Social Media Marketing Place 145

Neil Patel

JULY 12, 2021

What is Marketing Automation? Marketing automation is the act of using software and technology to create and implement applications to automate repetitive tasks, such as (yes) email marketing, ad campaigns, tracking, and much more. Let Constant Contact Deliver Powerful Emails Simply, and Easily. Don’t we all?

CRM 145

CRM Price User-Generated Marketing 145

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. billion by 2025.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Rock Content

JANUARY 18, 2021

This is why 70% of marketing professionals already work with a strategy focused on content production, a key for the next year. What Content Marketing trends in 2021 will follow the changes the previous year brought us? Reading this Content Marketing guide is an excellent way to start. Interactive Content.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Litmus

APRIL 19, 2022

When you know which email analytics to measure, how to calculate performance, and how to explain what it means to decision-makers, you’re a more empowered email marketer. But email is in a state of change. Now, many email marketers are wondering how to measure email marketing success.

Email Marketing 100

Email Marketing Analytics Price Marketing 100

Hubspot Marketing

JANUARY 22, 2025

Lets go over what organic marketing is, how it compares to paid alternatives, and how to create your strategy. Table of Contents What is organic marketing? Organic Marketing Channels Organic Marketing Examples Organic Marketing vs. Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025?

Gen Z 117

Gen Z User-Generated Social Media Marketing Inbound Marketing 117

Litmus

APRIL 29, 2021

They are the email equivalent to a letter written on a typewriter—no images, no pretty fonts, no hyperlinks. While they may not be nearly as attractive as HTML-based emails, they play a significant role in a well-rounded email marketing strategy. We’d love to hear how you create cool plain text emails.

User-Generated 133

User-Generated Email Marketing Price Marketing Strategy 133

Martech

FEBRUARY 4, 2022

Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement. This can be executed as a “welcome” email. Compliance.

Email Marketing 117

Email Marketing Management Law Marketing 117

Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you. In 2021, Shopify store owners collectively made a whopping $6.3

Marketing Strategy 114

Marketing Strategy Shoppers eCommerce Retail 114

Sprout Social

SEPTEMBER 17, 2024

Yet, this presents a challenge—brands must create marketing strategies that are effective across different platforms and resonate with diverse consumer preferences. To truly harness the potential of social media , retailers should consider adopting the tactics and strategies that leading brands have successfully employed.

Retail 126

Retail Shoppers User-Generated Customer Journey 126

Litmus

JUNE 28, 2022

We’re huge proponents of personalization in email marketing here at Litmus. Here are three reasons I think we’re seeing some brands struggle with personalization in email marketing–and why a strategic approach is a must for success. Personalization in email marketing is more than a name.

Email Marketing 93

Email Marketing Marketing Marketers Customer 93

Litmus

DECEMBER 13, 2024

Make it easy for subscribers to visually verify that the email in their inbox is indeed coming from your brand. Confidently navigate email privacy laws Stay up-to-date on the latest privacy regulations that will keep your email marketing compliant and safeguard your audience trust.

Market Trends 95

Market Trends Email Marketing Copywriting B2C 95

Litmus

FEBRUARY 14, 2023

Year after year, Accelerated Mobile Pages (AMP) for email—an open-source technology that enables email marketers to create and send interactive emails—has made the list of trends for email marketers to watch. 1 But should email marketers embrace or ignore this trend?

Market Trends 97

Market Trends Email Marketing eBook Marketing 97

Martech

SEPTEMBER 21, 2021

Brand identifiers for message identification, or BIMI , is a technology that some expect to become a new standard for email marketing. BIMI is a brand-supported logo within supporting email clients,” said Danielle Gallant, Email Strategist at Validity, speaking at MarTech.

Branding 133

Branding Email Marketing Marketing Strategy Customer 133

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media.

Market Trends 98

Market Trends Email Marketing CMO Marketing 98

Trade Press Services Newsletter

OCTOBER 6, 2022

Podcasts Audio will continue as a key content marketing trend in 2023, with consumers listening to a staggering 15 billion hours of podcasts in 2021. User-Generated Content User-generated content, or UGC, is 2023’s version of word-of-mouth marketing. Email Marketing Will email marketing still be relevant in 2023?

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Litmus

JUNE 1, 2021

The trends of plateauing marketing budgets and shrinking teams will be a long-term reality for marketers throughout 2021, forcing all brands — from enterprises to SMBs — to prioritize agility. An agile marketing strategy will continue to be important as we dive into 2021.

Marketing Mix 68

Marketing Mix Direct Mail CMO Marketing Automation Platform 68

Litmus

JULY 14, 2022

Email marketing often gets overlooked in the wake of new and flashier digital marketing platforms. But email still works—and it continues to be unmatched when it comes to return on investment (ROI), resulting in a $36 return for every $1 spent.

Market Trends 115

Market Trends Email Marketing Marketing Digital Marketing 115

Digital Marketer

JULY 7, 2023

How to Maximize ChatGPT for Content Marketing But, like every other tool, not everyone fully understands or grasps exactly how to use it—which is why most of the time, a lot of business owners tend to give up and question why people rave about this tool so much. Stay informed, make data-driven decisions, and watch your success skyrocket.

Marketing Strategy 80

Marketing Strategy Content Marketing Marketing Marketers 80

Hubspot Marketing

JANUARY 13, 2023

Use these nonprofit marketing statistics to inform your marketing strategy and maximize your budget in 2023 and beyond. Why Marketing Matters for Nonprofits. Nonprofit Marketing Trends. Which Nonprofit Marketing Channels Generate Results. Nonprofit Marketing Statistics. Table of Contents.

Gen Z 143

Gen Z User-Generated Millennials Marketing 143

Sprout Social

JANUARY 27, 2025

Yet, this presents a challengebrands must create marketing strategies that are effective across different platforms and resonate with diverse consumer preferences. To truly harness the potential of social media , retailers should consider adopting the tactics and strategies that leading brands have successfully employed.

Retail 89

Retail Shoppers User-Generated Customer Journey 89

Litmus

JUNE 15, 2022

We’re looking for email pros with presentation experience to share insights, top tips and answer live questions from the email community at Litmus Live 2022. This year’s premier email marketing event is fully virtual on October 25th and 26th (8am to 5pm CT). Email building, design & development. Email testing.

Email Marketing 101

Email Marketing Marketing Strategy Place Management 101

Digital Marketer

SEPTEMBER 19, 2022

Alex has 10+ years experience in online marketing and branding. DigitalMarketer Courses: Email Marketing Mastery. She is also the Founder of boutique ecommerce store Asian Beauty Essentials, Chief Marketing Officer of eco-conscious baby swimwear Beau & Belle Littles, and co-founder of chatbot service Bot Blondes.

Copywriting 71

Copywriting eCommerce Marketing Marketers 71

Litmus

AUGUST 2, 2021

And it poses another opportunity for creative email marketing. This year, Green Monday lands on December 13th, 2021, but marketers don’t stick to a strict schedule with this event. 10 Green Monday email marketing strategies. Let it be known that Green Monday emails are usually sales-forward.

Shipping 140

Shipping Shoppers Promotion Email Marketing 140