Litmus

APRIL 6, 2021

In March 2021 , Google announced that its ad tools would no longer support individual tracking of users across websites starting in 2022. Campaign Management: Basic capabilities like A/B testing and frequency capping could be more challenging for marketers who depend on 3P cookies. Make first-party data your #1 priority.

Transform 112

Transform Marketing Mix Performance Marketing Advertising 112

Backlinko

DECEMBER 6, 2024

Remember the 1% of ToFu website visitors who opted in to email so they could download the free cheat sheet? monthly visitors between 2021 and 2024 This is an excellent example of a company implementing the Pirate Funnel to diagnose and fix weak points in their marketing strategy. The companys traffic soared from 0.5M

Customer Journey 101

Customer Journey User-Generated Marketers Marketing 101

Martech

DECEMBER 30, 2022

Treat your marketing program like a business, an asset, and communicate that asset to your executives. This approach results in increased spending at companies that value email. Dig deeper: 5 email marketing lessons learned in the pandemic. As I wrote last year (“ Marketers: Where will you be a year from now?

Transform 24

Transform Marketers Marketing Retail 24

Hubspot Marketing

AUGUST 12, 2022

Based on your interests and strengths, you can develop niche specialties like SEO, content strategy, or performance marketing. Within those specialties, you can become an expert in SEO for real estate platforms, a pharmaceutical content strategist, or an e-commerce performance marketer. trillion U.S.

Digital Marketing 120

Digital Marketing Pharmaceutical Real Estate Transform 120

Martech

JULY 7, 2023

How many email metrics do you and your email marketing team track to measure how your email program is performing? The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed.

Email Marketing 120

Email Marketing Analytics B2C Energy 120

Martech

MARCH 9, 2023

In this article, I’ll tackle three ways data misuse can harm our marketing efforts and how a holistic testing methodology can help glean better insights. Marketers panicked at the thought of losing open rates. This is why email marketing is so useful. But let’s not be too hard on email.

Email Marketing 115

Email Marketing eCommerce Analytics Traditional Marketing 115

Martech

DECEMBER 28, 2021

“Overall, brands have achieved a high return on investment in their personalization spend, but the e-commerce and digital marketing stack has grown very complex, which has led to disparate data sources that threaten the effectiveness of delivering personalized experiences,” said O’Connor. “As

Retail 138

Retail Shoppers eCommerce Manufacturing 138

Martech

MAY 6, 2022

Get the daily newsletter digital marketers rely on. Six ways email reporting builds your email program. Although it’s a key component of successful email marketing , email reporting can be a major challenge for many email teams. Some marketing teams do all the work themselves.

Email Marketing 106

Email Marketing Analytics New Technology Digital Marketing 106

Litmus

JUNE 23, 2022

When they do disappear, key components of digital marketing will face serious disruption. With analytics and attribution based on third-party cookies, performance marketing could become less effective. Marketers dependent on third-party cookies to collect behavioral and browsing data could struggle to personalize outreach.

B2C 70

B2C Gen Z Millennials Email Marketing 70

Digital Marketer

MAY 29, 2023

In 2021, the investment in AI doubled globally from less than $40 billion to almost $80 billion ( SOURCE ), and look what has come from that! With these insights, marketers can allocate resources effectively and enhance overall campaign performance.

Transform 80

Transform Marketers Marketing User-Generated 80

Hubspot Marketing

JANUARY 23, 2023

Hiring top talent, generating revenue, increasing competition, and measuring the ROI of marketing activities also top the list. If you’re surprised pivoting is such a challenge for marketing leaders, consider this. Where Will Marketing Leaders Cut Costs In A Recession? How Do Marketing Leaders Measure Their Performance?

Marketers 106

Marketers Marketing Promotion Management 106

Spiralytics

AUGUST 22, 2024

They offer a range of SEO services, including free SEO audits, tailored strategies, and a pay-per-performance model ensuring fees are tied to ROI. Adverdize Website: [link] Founded in: 2021 No. Mamba Website: [link] Founded in: 2020 No. Spiralytics Website: [link] Founded in: 2013 No.

SEO 52

SEO Copywriting Social Media Marketing Real Estate 52

Welcome Software

MARCH 11, 2022

Without a content marketing goal (and strategies to help you achieve that goal) you’ll essentially be flying blind with your content. by the end of 2021 and Snapchat by 2023. For example, let’s say you have a high-performing blog post about email marketing that was published in 2019, before the pandemic.

Management 52

Management Gen Z Whitepaper Content Marketing 52

DIY Marketers

OCTOBER 20, 2022

A performance marketing agency relies on data, and the inability to track performance can quickly render a marketing campaign ineffective. Create email list segments based on actions. people open emails from our businesses. We have actually seen our email delivery get even better.

Marketers 108

Marketers Marketing CRM Law 108

Spiralytics

AUGUST 22, 2024

They offer a range of SEO services, including free SEO audits, tailored strategies, and a pay-per-performance model ensuring fees are tied to ROI. Adverdize Website: [link] Founded in: 2021 No. Mamba Website: [link] Founded in: 2020 No. Spiralytics Website: [link] Founded in: 2013 No.

SEO 52

SEO Copywriting Social Media Marketing Real Estate 52

Martech

MAY 27, 2025

After five months of declines, The Conference Board Consumer Confidence Survey surged in May, but remains below where it was in 2021. Here’s what consumers and marketers are already doing to cope with the economic uncertainty. The University of Michigan’s Consumer Sentiment Index has fallen from 74 in December to 50.8

Branding 112

Branding Gen Z Price Retail 112