Martech

AUGUST 24, 2021

Dubai, UAE – June 21-24, 2021: Scene at Arab Health 2021 – the largest healthcare trade exhibition in the Middle East – held at Dubai World Trade Centre during the global Covid-19 pandemic. On the other hand, 20% said they were extremely likely (10 out of 10) to attend an in-person event this year.

Food

Martech

DECEMBER 27, 2021

Liminal’s solutions include their ZoomOSC and ZoomISO apps, which help connect Zoom with event control systems and hardware used for professional presentations in theaters, broadcast studios and other creative enterprises. This addition caps off a series of events upgrades Zoom has implemented throughout 2021.

Product

Martech

JULY 16, 2021

We’re not surprised, since the last edition of our Events Participation Index showed that many marketers were ready to hit the conference hall floor as early as the third quarter of 2021.

Event Marketing

Martech

OCTOBER 20, 2021

B2B businesses might use DAMs differently, drawing on the benefits of a centralized hub for sales collateral and event marketing materials. The 2021 CDP marketplace is diverse. Real Story Group says that the CDP marketplace in 2021 is far from homogeneous. Read more here.

Whitepaper

Martech

JANUARY 4, 2022

Virtual events and webinar platform ON24 has announced new integrations with conversational marketing platform Drift. ON24, which went public in 2021, offers marketers insights based on engagement data gathered through virtual and hybrid events created on its platform. Why we care.

Conversational Marketing

Hubspot Marketing

SEPTEMBER 16, 2022

For example, in December 2021, Genius co-hosted a space with Alicia Keys where the singer answered questions about her upcoming album. If you're trying to market to Gen Z, platforms like Twitch and TiKTok are likely more worth your time.

Gen Z

Martech

DECEMBER 16, 2021

When asked about the likelihood of attending events more than 6 months away, respondents were always more optimistic. For example, respondents in March 2021 gave the likelihood of attending an event in the first quarter of 2022 a 7 out of 10. But marketers give the entire first half a 5 out of 10 when asked again this November.

Marketers

Martech

AUGUST 29, 2023

million sessions in 2021, per Niche Pursuits) GA blog SimoAhava.com. In addition to being a partner at 8-bit-sheep, a digital strategy network, he is co-founder and teaches at Simmer OY, an online learning platform, with courses and content designed for the technical marketer. In your inbox. Business email address Subscribe Processing.

Analytics

Martech

JANUARY 20, 2022

Virtual event “networking.” Making the exhibitor-attendee connection with virtual events. Choosing the right virtual event marketing technology: platform or stack? The future of events: “always on” physical and virtual. Virtual events: a catalyst for always-on events? It’s just not like being there.

Thought Leadership

Martech

SEPTEMBER 20, 2022

Marketers are looking forward to returning to in-person events in the first half, and especially the second half, of 2023. The Event Participation Index, which we last fielded at the end of 2021, asks our readers to rate their likelihood of returning to in-person events in the near and medium-future.

Marketers

Marketing Insider Group

JULY 15, 2021

Chris von Simson Research Director, Real BI Conference Co-Chair, and a recognized expert in Business Intelligence, Value & Success, Marketing Analytics, and Sales Performance Management led the 5-14-21 #BIWisdom Tweetchat on the latest BIValueIndex research : Brian Lett also led the 4-30-21 #BIWisdom Tweetchat focused upon systemsintegrators.

Transform

Martech

FEBRUARY 3, 2022

“ We can see in the platform, when our customers are scheduling events, whether they’re doing virtual, in-person or hybrid, and consistently we’re seeing hybrid as their answer.” Other headlines from the survey include: 50% of companies anticipate hosting more in-person events in 2022.

Event Marketing

Hubspot Marketing

JANUARY 7, 2024

Marketing is also a great career if you’re looking for a remote job. And according to LinkedIn , remote jobs in marketing increased by 177% in 2021. Event Marketing Company-run events are a popular way to interact with and entertain potential customers and clients.

Copywriting

Marketing Insider Group

MAY 5, 2021

Without the space limitations and time constraints you may face during a live, in-person event, you can use virtual meetings and presentations to establish authority in your field. Consider Facilitating a Hybrid Event. 97% of event marketers believe they’ll see more hybrid events in 2021.

Marketers

Martech

NOVEMBER 14, 2022

Bizzabo acquired Klik as a wearable tech startup in 2021. As a popular events operating system for global brands, Bizzabo has a front seat to the rebound in live events this year. The number of events hosted through their platform increased more than sevenfold in September 2022, compared to back in January.

Retail

Pam Didner

APRIL 16, 2021

By now, most of us feel that 2021 is the same old same old. Meanwhile, Event marketing is likely to take on a hybrid model with in-person and online components moving forward which will impact attendee pricing models and content distribution. The event industry will have a strong comeback in the near future. in February?

Marketers

Marketing Insider Group

NOVEMBER 15, 2022

As a long-time ITSMA partner I have been privileged to attend the event in-person which showcases a plethora of B2B marketing experts, expert insights and points of view, and cutting edge and innovative research. Like everything else in our world, the global pandemic threw a monkey wrench at in-person events.

Transform

Martech

OCTOBER 31, 2022

That growth is in a market representing hardware, data centers and semiconductors that reached $1.4T in 2021. . Now couple this technology growth with the ever-changing face of marketing where technology is having a profound impact. More marketing tasks are being automated requiring fewer people.

Marketers

Neil Patel

MAY 4, 2021

Where you can network with Justine Ezarik is at technology trade shows like CES, the Webby Awards, the Streamys, and several other events. You can follow her social accounts to see which events she attends. Event marketing is a big trend and being able to boast influencer attendance is huge.

User-Generated

Martech

FEBRUARY 16, 2022

In May 2021, they launched Public Live, a feature that integrates live audio into the Public app experience. Users receive push notifications to join Public Live events which cover relevant topics based on user behavior and other data.

Education

Marketing Insider Group

DECEMBER 10, 2019

As you narrow down your prospects, work closely with the other event planners to find a speaker that fits with your event’s chosen theme. For example, let’s say that you’re planning a conference for auto dealers, and your theme is “2021: Power and Speed.” On the other hand, suppose your theme was “Luxury Elevated.”

Transform

Set Up

DECEMBER 6, 2022

Experiential marketing, also known as engagement marketing, live marketing, participation marketing, or event marketing, opens a portal to connect with consumers through interactive strategies. Why should brands care about implementing an experiential campaign in their overall marketing strategy?

Logistics

On24- CMO Confessions

AUGUST 27, 2020

February 2021 and then yeah. But I think event marketers actually, strangely, might be some of the best people to think about this because they have the biggest new normal that’s going on right now. They need to figure out how to do digital marketing all of a sudden. The Writing Process. What do you think?

CMO

On24- CMO Confessions

FEBRUARY 18, 2021

Hopefully at some point in 2021. I think the event marketers have been the ones who’ve had to change the most. I have friends that are event marketers that have gone through the training to get more up to speed on the rest of marketing, to be able to expand their toolkit, just knowing what the future holds.

CMO

Lusha

APRIL 18, 2021

Case study #3 : Thomson Reuters’ event marketing strategy that achieved a 95% win rate. Each tier had an event marketing component offered to help scale the program. The post The Best Account-Based Marketing Tactics and Examples for 2021 appeared first on Lusha.

Whitepaper

Martech

AUGUST 21, 2023

That is the challenge for Michael Davis, chief product officer of Michelin Experiences which handles events, marketing, communications and sales for the guide. “My Initially signed with them in 2021; developer onboarding to Qloo is very intuitive and typically takes a day to hook into the APIs.

Transform

Econsultancy

DECEMBER 13, 2021

Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025. 2021 saw what WARC calls a ‘meteoric rise’ in the value of the market, growing 23.8%

Advertisers

Martech

AUGUST 25, 2021

Marketing professionals we surveyed this summer give it a 5 out of 10 chance, on average, that they will attend an in-person event through the end of 2021. Respondents on average gave it a 6 out of 10 likelihood that they would attend an in-person event in the first half of 2022. The outlook improves slightly for 2022.

Retail