SocialPilot

JANUARY 10, 2024

Pinterest Demographics Statistics The Q4 of 2021 didn’t go well for Pinterest, losing 13 million MAUs. Compared to Snapchat, TikTok, and Instagram, Pinterest, like Twitter and Reddit, had significantly fewer Gen Z users in 2022. Pinterest Usage Statistics Pinterest is a great place to create and discover new Ideas.

Gen Z 65

Gen Z Millennials Shoppers User-Generated 65

Martech

FEBRUARY 2, 2022

Due to a change in NCAA guidelines and a number of state laws enacted in 2021, college student-athletes gained the right to receive payment from brands for the use of their name, image and likeness (NIL). On the social side, Denny’s aims at connecting with younger Gen Z consumers, while maintaining their presence with Gen X and Boomers.

Gen Z 106

Gen Z Customer Millennials Law 106

Bannerflow

FEBRUARY 3, 2023

According to Google , for video engagement to take place, the user must watch a video ad for at least 10 seconds. Generation Z, in particular, are digital natives and expect immersive, participatory, and tech-driven experiences. In 2021, 92% of worldwide internet users aged 16-64 watched online videos.

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Hootsuite

OCTOBER 25, 2021

from 2020 to 2021 , an increase of 490 million humans. According to McKinsey, consumers — and especially Gen Z — value authenticity above all. There’s a place for every business on social media, but it’s not everywhere. OK, so you’ve got a plan and places to be. — Nike Service (@NikeService) October 19, 2021.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Hubspot Marketing

MARCH 14, 2023

Keeping track of your different social campaigns can seem daunting, but HubSpot’s Social Media Management Software helps you run all your social campaigns from one place. Paid social media advertising can help your business generate more leads. From 2020 to 2021, TikTok was the most downloaded app. Create targeted ads.

Gen Z 124

Gen Z User-Generated Social Media Marketing Millennials 124

Hubspot Marketing

APRIL 4, 2024

Instagram is saturated with millennials and Gen X, who have more disposable income than Gen Z. This feature retired in 2021. Instagram’s search bar and the HubSpot Marketing Hub are two simple places to start. You can set up an Instagram Shop for users to browse and buy without going to your website.

Influencer Marketing 115

Influencer Marketing Branding Gen Z Marketing 115

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 102

Gen Z Millennials User-Generated Marketing 102

Econsultancy

DECEMBER 6, 2021

Global ad spend on Facebook and Instagram grew 43% year-on-year in Q3 2021. Global ad spend across Facebook and Instagram is soaring in the wake of the pandemic, according to new data found in Emplifi’s State of Social Media and CX Q3 2021 report. Social CPM grew 41% year-on-year in Q2 2021.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Sprout Social

MAY 26, 2022

Since its launch in 2016, TikTok (formerly Musical.ly) has grown by leaps and bounds, quickly cementing its place among established networks like Facebook, Instagram, Pinterest and Twitter. TikTok generated around $4.6 billion in revenue in 2021. billion users at the end of 2021, and is projected to reach 1.5

Gen Z 139

Gen Z User-Generated Marketing Marketers 139

Econsultancy

DECEMBER 3, 2021

According to an October 2021 report  from Retail Economics and Eversheds Sutherland, online sales of clothing rocketed by £2.7 In a recent 2021 assessment, Shein has been valued at an equivalent £21 billion, up from £10 billion last year, crowning the brand as the largest online-only fashion retailer in the world.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Spiralytics

JANUARY 22, 2023

Another study found that online searches for sustainable goods increased by 71% from 2016 to 2021, with the COVID-19 pandemic contributing to this growth. A 2021 survey noted that 88% of consumers consider authenticity a key factor when deciding what brands to support. Source 5 Reasons for Brands to Embrace Responsible Marketing 1.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Martech

MAY 13, 2022

Beacons are physical gadgets tucked in unobtrusive places (e.g, At the start of 2021, 97% of Americans owned a cell phone of some kind, with 85% owning a smartphone, up from 35% in 2011, according to a Pew Research Center report. behind walls, beneath shelves, within light fixtures, etc.).

Transform 127

Transform Gen Z Shoppers Retail 127

Hootsuite

DECEMBER 15, 2021

According to TikTok , some of the top trends of 2021 were whipped coffee and a quick and easy skincare routine, while niche communities that spiked in 2021 included Witchtok (20 billion views) and ArtTikTok or TikTokArt (11 billion views). Is there a difference between TikTok trends for creators and TikTok trends for businesses?

Gen Z 142

Gen Z User-Generated Fashion Transform 142

Sprout Social

APRIL 29, 2021

Checking your website is updated is a good first step, but consider the other places that a consumer might be checking you out. Not only that, but it’s a growth that’s set to continue over the next three years, especially with Gen Z and Millennials. — B&Q Help (@bandq_help) April 12, 2021.

Gen Z 102

Gen Z Customer Journey Advertising Advertisers 102

Hootsuite

NOVEMBER 28, 2022

Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. But Reddit isn’t the best place for every company. R.I.P. Yahoo Groups.).

Branding 101

Branding Gen Z Affiliate Marketing User-Generated 101

Hubspot Marketing

APRIL 12, 2022

But, although 2020 saw some of the most unprecedented global events, 2021 continued to put content and media teams to the test. In fact, 99% of content planners, strategists, or marketers who have ever pivoted their strategy say some of their pivots happened in 2021, with many pivoting two to three times in that year.

Gen Z 115

Gen Z Market Research Millennials Content Marketing 115

Spiralytics

APRIL 23, 2023

Marketing has always been about reaching your target audience at the right time and place. So much so that 37% of consumers trust them more than brands, with Gen Z and Millennials being two times more likely than Boomers to trust influencers. However, with 5.16 This is where digital marketing comes into play.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Hootsuite

JANUARY 13, 2022

As a result, buyers are more selective about the brands they interact with and purchase from, especially the notoriously fickle Gen-Z. Over 50% of millennials base their decision to buy a product on recommendations from their family and friends, so this is where UGC can shine since it is precisely that: a personal recommendation.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Search Engine Land

OCTOBER 4, 2022

searchers between the ages of 18 and 24 go to TikTok or Instagram when looking for a place for lunch, according to Google’s own internal research. Google announced a new technology in 2021 called Multitask Unified Model , or MUM, which aims to more efficiently answer complex queries that may previously have required multiple searches.

Shoppers 122

Shoppers Retail Finance User-Generated 122

Hubspot Marketing

JANUARY 3, 2024

So when the holidays of 2021 came around, the bar was pretty high for advertisers at Peloton. Luckily, the 2021 commercial “A Fitness Carol,” which spoofs the character Ebenezer Scrooge in the classic A Christmas Caro l, wasn’t controversial, just funny. Satire can be an excellent way to bring humor to a potentially touchy subject.

Advertising 131

Advertising Advertisers Food Gen Z 131

Rock Content

APRIL 11, 2023

Recent numbers claim Fanfix is earning content creators as much as $70,000 per year, and creators are finding it a safer place than other platforms. In this article, we’ll cover everything you need to know about Fanfix and why it might (or might not) be the future of content for Gen Zers and digital marketing. What is Fanfix?

Gen Z 87

Gen Z Thought Leadership Millennials Price 87

SocialPilot

JANUARY 16, 2024

If your curiosity is tingling, you’re in the right place. GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Meta stocks also tanked, losing about two-thirds of their value since peaking in September 2021.

Gen Z 113

Gen Z User-Generated Millennials Advertising 113

Sprout Social

OCTOBER 13, 2021

— meredith kahn (@m_kahn) June 14, 2021. Numbers show 43% of Gen Z and 49% of Millennials have purchased products or services directly from social media platforms. But be careful: Millennials and Gen Z only want to buy from brands that are authentic and transparent. The latest option in the mix?

Gen Z 136

Gen Z Branding Millennials User-Generated 136

Marketing Insider Group

OCTOBER 25, 2021

Employee engagement requires you to make your workplace such an attractive place to work that your employees’ happiness will spill on over onto the customers. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Sprout Social

JULY 8, 2021

According to the Sprout Social Index™ 2021: UK & Ireland Edition , 76% of consumers have used social media more in the past year and 63% have bought something from it. Our research shows that Facebook is still the place most people follow business accounts , particularly among older age groups. It’s a lot to think about.

Gen Z 127

Gen Z Millennials eCommerce Thought Leadership 127

Sprout Social

FEBRUARY 28, 2023

Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. As of January 2023, 60% of global users were aged 25–34, representing younger millennials. Those between the ages of 18–24, mid-range Gen Z, made up 20.4% million, a 2.1

Gen Z 138

Gen Z Thought Leadership User-Generated Millennials 138

Sprout Social

AUGUST 15, 2022

In 2021, TikTok hit the one billion milestone of monthly active users, capitalizing on its early fame as people gravitated toward its light, short-form content. This makes TikTok a strong advertising choice for brands wanting to market their products to Gen Z. Join the TikTok Creator Fund. Run TikTok ads.

Gen Z 106

Gen Z Affiliate Marketing User-Generated Promotion 106

Sprout Social

JULY 14, 2022

These are some of the building blocks that led to companies announcing their plans for the metaverse in 2021. Meta announced in April 2022 that the groundwork for this to happen will be in place by 2030. The first virtual fashion week took place in early 2022. What common traits do metaverses currently have? Dolce & Gabbana.

Branding 110

Branding Fashion Gen Z User-Generated 110

Litmus

JUNE 23, 2022

According to Prosper Insights , 63% of people 18+, nearly 52% of Gen Z, 49% of millennials, almost 63% of Gen Xers, and over 78% of baby boomers don’t approve of personal data collection without permission. . Email absolutely has a place in marketing programs. But they do face challenges.

B2C 63

B2C Gen Z Millennials Email Marketing 63

Econsultancy

FEBRUARY 23, 2022

billion in 2021, and registering a compound annual growth rate (CAGR) of 9.64% between 2022 and 2027. million in 2021. billion in 2021 to $32.6 The PlayStation 5 came in second place for dollar sales in 2020, but its predecessor beat it in unit sales. billion by 2027, up from 173.7 millon to 316.07 Mobile gaming.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 60% of TikTok’s audience comprises Gen Z users. Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. ThinkWithGoogle) The employment of market research analysts is projected to grow 19% from 2021 to 2031. SmartInsights) Leading marketers are 1.6

Digital Marketing 85

Digital Marketing Marketing Strategy Shoppers User-Generated 85

Power Digital Marketing

NOVEMBER 30, 2022

The classic advertising “Four P” marketing mix (Product, Price, Place and Promotion) have been part of a solid retail marketing strategy since the mid-20th century. 6 Today’s consumers—particularly millennials, Gen Z and Gen Alpha—don’t just want a quality product at a fair price.

Retail 52

Retail Gen Z Marketing Marketers 52

Hootsuite

OCTOBER 28, 2021

Ready to grow your business with an audience of Snap-hungry millennials and Gen-Zers? As of July 2021, the platform has 293 million daily active users —a growth of 23% year on year. Source: Statista : Distribution of Snapchat users worldwide as of July 2021, by age and gender. We’ve got you covered every step of the way.

Gen Z 141

Gen Z Millennials Place Customer 141

Econsultancy

DECEMBER 13, 2021

2021 saw what WARC calls a ‘meteoric rise’ in the value of the market, growing 23.8% The sector’s nevertheless impressive double-digit growth throughout 2021 – 24% – is predicted to rocket even further in 2022 to 36% according to Zenith’s analysis. billion this 2021 festive season.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Econsultancy

NOVEMBER 22, 2021

Alibaba records 8% rise in GMV for Singles Day 2021 despite subdued festivities. As a result, Singles Day 2021 was more restrained affair, with a focus on sustainability and social responsibility. Korea reports record online shopping transactions in Q3 2021. Stats roundup: Online grocery post-Covid-19. billion yuan (US $84.54

eCommerce 52

eCommerce Gen Z Fashion Retail 52

Hootsuite

MAY 31, 2022

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. If you’re looking for higher-spending millennials, for example, try Pinterest. General Pinterest audience demographics. In 2021, Pinterest’s audience dropped from 478 million monthly active users to 444 million.

Social Media Marketing 102

Social Media Marketing Gen Z Millennials Shoppers 102

Neil Patel

JUNE 22, 2021

Below, we’ll cover 30 content marketing strategies that will help your brand stand out, but first, let’s cover why content marketing matters in 2021. Why Is Content Marketing Important in 2021? What brings people to your business in 2021? Target Millennials and Gen Z With Adaptive Content.

Content Marketing 145

Content Marketing Gen Z User-Generated Marketing 145