Neil Patel

DECEMBER 28, 2021

While this report can certainly generate year-end nostalgia, it also offers a unique perspective into the terms that gained the most search volume and traction in the last year. Top Trends from the 2021 Google Search Trends Report. 2021 saw searchers looking for “how to heal” and “how to be hopeful.” Personalize Your Messages.

Gen Z 115

Gen Z Health Entertainment User-Generated 115

Hubspot Marketing

JANUARY 16, 2023

72% of Gen Z and Millennials follow influencers on social media. 38% of marketers say generating sales was their top goal for influencer marketing in 2022. 72% of Gen Z and Millennials follow influencers on social media. 50% of Millennials trust product recommendations from influencers.

Influencer Marketing 137

Influencer Marketing Gen Z Millennials Price 137

Martech

JULY 28, 2022

Mobile gaming spend will climb from $120 billion in 2021 to $136 billion in 2022. That’s saying a lot when, in the US, we saw console gamers grow by 21% year-over-year in 2021. This applies for Gen Z consumers, as well as those in the higher age brackets. This makes mobile gaming advertising 3.2 Processing.Please wait.

Gen Z 128

Gen Z Advertising Advertisers Millennials 128

Econsultancy

AUGUST 8, 2022

GlobalData’s GlobalData’s Q1 2021 Consumer Survey revealed that 30% of Gen Z and 32% of Millennial consumers stated that direct engagement with a brand is a key driver of a purchase – this is compared to just 17% of consumers in older.

Gen Z 108

Gen Z Millennials Branding 108

Search Engine Land

OCTOBER 3, 2023

The line between creators and their audiences is blurring Marketers should think twice before using Gen Z, millennials, Gen X, and baby boomers to segment their target audiences. Conversations about generations often focus on differences instead of similarities.” In 2021, 13.8 In 2019, 16.5 trillion views.

Gen Z 126

Gen Z Millennials Marketing Marketers 126

Hubspot Marketing

JANUARY 13, 2023

In 2021, giving grew by 4% , even with challenging economic conditions. Cultural nonprofits generated 53% of their online revenue from memberships , while Public Media generated 100% from memberships. Meanwhile, other media generate 12% of donations. Meanwhile, millennials prefer texting or app-based donations.

Gen Z 124

Gen Z User-Generated Millennials Marketing 124

Hubspot Marketing

SEPTEMBER 12, 2023

Social Media Search Trends to Watch Younger Generations Embrace Social Search Social media is deeply embedded in our daily lives, especially for Gen Z and Millennials. According to Pew Research , 84% of the 18-29 age demographic used at least one social media site in 2021.

Gen Z 123

Gen Z Product User-Generated Millennials 123

Rock Content

APRIL 11, 2023

And to better understand the whole scenario of changes, across all generations, they surveyed over 1,000 individuals across the U.S., including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+). You probably think Gen Z leads the number in this mobile survey, right?!

Gen Z 95

Gen Z Marketing Strategy Millennials User-Generated 95

Hubspot Marketing

JULY 25, 2022

Influencer marketing has proven an incredibly effective strategy for brands over the past few years — in fact, as of 2021, almost 60% of marketers said influencer marketing was the most effective marketing trend , ahead of SEO, experiential marketing, and short-form video content. Mobile phones are the most popular device for online shopping.

Gen Z 117

Gen Z Millennials Retail Price 117

Martech

MARCH 24, 2022

Emergen Research ) AR/VR hardware sales increased 163% in 2021 YOY. ( NPD ) AR/VR hardware revenues up 137% in 2021 YOY. NPD ) Market capitalization of the metaverse, Facebook and gaming worldwide as of October 2021: $14.8 Obsess ) Nearly 75% of Gen Z shoppers have purchased a digital item within a video game.

Gen Z 125

Gen Z Millennials Shoppers Digital Marketing 125

Spiralytics

DECEMBER 5, 2022

One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.” These memes are a hit for a reason because it contains sets of elements that hit the childhood memories of a millennial audience. Millennials and Gen Z. Millennials spend around $2.5 nickjr) September 7, 2021.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Hubspot Marketing

JULY 26, 2023

The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. Its 2021 co-branded collection with Fendi brought in $1 million in sales just one minute after it launched. This year, Skims is on track to bring in $750 million in sales, up 50% from 2022.

Gen Z 91

Gen Z Millennials Law User-Generated 91

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. Podcast advertising revenue is expected to pass $1 billion by 2021. ( One-third of millennials regularly listen to podcasts. ( Edison Research ). Podcast Growth.

Gen Z 117

Gen Z Advertising Advertisers Millennials 117

Hubspot Marketing

FEBRUARY 27, 2023

Millennials ranked Instagram as their favorite social media app in 2022. Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women. As of 2021, 9 out of 10 users watch Instagram videos weekly. Source ) 18.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Hubspot Marketing

JANUARY 5, 2021

And what are some trends to look for in 2021? So, going into 2021, brands should pull back the curtain and engage with their audiences on a more personal level. In 2021, brands will likely focus on educational content in their short-form videos. More recently, short-form videos have taken over social media platforms.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Hootsuite

OCTOBER 8, 2020

Across the world, Snapchat remains a popular social media platform for both Millennials and Gen Z. Together, Millennials and Gen Z have a direct spending power of $1 trillion. Advertisers only need a few seconds to connect with the Gen Z audience. Snapchat is expecting to reach this by 2021.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Hubspot Marketing

OCTOBER 11, 2023

Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok. 2021 - YikYak is relaunched. Consumers of all generations browse for products and make purchases within social media apps, with Millennials and Gen Z taking the generational lead. 2014 - Musical.ly

Gen Z 123

Gen Z User-Generated Transform Social Media Marketing 123

Hubspot Marketing

JUNE 21, 2022

In 2021, Habitat for Humanity included drawings done by children of Habitat homeowners sharing messages of hope, strength, and resilience. It’s particularly helpful for reaching a younger audience, like Gen Z and Millennials. Brands often do this by sharing customer reviews.

Non-Profit 114

Non-Profit Gen Z Millennials User-Generated 114

Econsultancy

FEBRUARY 18, 2022

More recent Forrester research from 2021 suggests that just 18% of US consumers are truly values-motivated; those who “not only lay claim to being values-driven but act upon these claims.” Since, it has continuously fostered organic engagement, with Aerie asking its own online community to submit their personal stories in 2021.

Gen Z 54

Gen Z Millennials Shoppers Retail 54

Sprout Social

JUNE 22, 2021

— Sprout Social (@SproutSocial) June 8, 2021. — Pinterest Business (@pinterestbiz) May 20, 2021. One of the fastest growing social media sites that’s beloved among Generation Z, TikTok is a video-first platform known for its viral and meme-like content. — WhatsApp (@WhatsApp) January 19, 2021.

Customer 116

Customer Gen Z User-Generated Health 116

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. Byte was acquired by Dept in February 2021. Case study: Samsung.

Gen Z 112

Gen Z Transform Retail Entertainment 112

SocialPilot

JANUARY 10, 2024

Pinterest Demographics Statistics The Q4 of 2021 didn’t go well for Pinterest, losing 13 million MAUs. Compared to Snapchat, TikTok, and Instagram, Pinterest, like Twitter and Reddit, had significantly fewer Gen Z users in 2022. Pinterest users, in general, spend 29% more while shopping than non-users.

Gen Z 64

Gen Z Millennials Shoppers User-Generated 64

Econsultancy

DECEMBER 1, 2021

This light-hearted and humorous approach reflects the sentiment of much of the Twitter community, as well as of the comedians themselves as Twitter looks to encourage its Millennial and Gen Z audience to sign up to Blue. — Twitter Blue (@TwitterBlue) November 9, 2021. Philips x Movember: Right Under Your Nose.

Gen Z 52

Gen Z Health Retail Millennials 52

Businesses Grow

MARCH 27, 2023

Since ChatGPT only has data through 2021, I expected some difference in the lists, so ChatGPT did well despite this obstacle. Metaverse #Technology #Adoption #YoungPeople It may be easier to connect with Gen Z and millennials when it comes to the Metaverse. Winner of Round 2: Tie.

Gen Z 145

Gen Z Transform Marketing Marketers 145

Hootsuite

NOVEMBER 3, 2022

There’s no question about it: Gen Z is built different. But the definition of who qualifies as Gen Z varies depending on who you ask (for example, if you ask me, it’s anyone who has never had to rewind a VHS). Marketing to Gen Z vs. Millennials. How to market to Gen Z: 7 best practices.

Gen Z 109

Gen Z Millennials Entertainment Marketing 109

Hubspot Marketing

MAY 9, 2022

adults use YouTube and data from a 2021 Pew Research study suggests that its reach is growing. Since 2020, TikTok has become the go-to short-form video platform for Gen-Z and Millennial consumers. The second most popular time is noon to 3 p.m., Conversely, only 2% of B2C brands chose Mondays versus 13% of B2B brands.

Gen Z 145

Gen Z B2C Manufacturing Food 145

Econsultancy

JANUARY 27, 2022

trillion by 2025, with Millennial and Gen Z consumers accounting for 62% of global social commerce spend by 2025. Sofa-in-a-box brand Snug is an prime example: it saw a 450% rise in sales after 30,000 users signed up to a live social event in 2021. Read more of Econsultancy’s 2022 predictions and trends analysis.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Martech

FEBRUARY 2, 2022

Due to a change in NCAA guidelines and a number of state laws enacted in 2021, college student-athletes gained the right to receive payment from brands for the use of their name, image and likeness (NIL). On the social side, Denny’s aims at connecting with younger Gen Z consumers, while maintaining their presence with Gen X and Boomers.

Gen Z 104

Gen Z Customer Millennials Law 104

Neil Patel

SEPTEMBER 21, 2021

Based on an analysis of PayPal internal data from October 2020 through January 2021, Pay in 4 average order value is 39% higher than standard PayPal transactions. Did you know Millennials and GenZ consumers are 28 percent more likely to shop with merchants that offer a buy now pay later option? Learn more here.

Gen Z 134

Gen Z Customer eCommerce Retail 134

Hubspot Marketing

AUGUST 12, 2022

Many believe it only matters to Gen-Z but recent research suggests this is a cross-generational concern. Half of the respondents believe climate change is one of the most important social issues companies should take a stance on – with the highest response from Boomers (ages 55+) and Gen-X (ages 35 to 54).

Gen Z 140

Gen Z Education Marketing Marketers 140

Sprout Social

NOVEMBER 12, 2023

Reach new audiences If your business is looking to appeal to a new target demographic, such as younger consumers like Millennials or Gen Z, partnering with another company that has an established customer base enables your brand to get in front of audiences that you haven’t been able to reach before.

Branding 109

Branding Fashion Gen Z Entertainment 109

Hubspot Marketing

SEPTEMBER 13, 2022

This is what Millennials and Gen Z are calling quiet quitting. This conversation comes following the Great Resignation, an economic trend in which employees quit their jobs in masses in 2021. Ever had a job where you clocked in, kept your head down for 8 hours, and clocked out? What’s quiet quitting?

Gen Z 98

Gen Z Millennials Health Management 98

Bannerflow

FEBRUARY 3, 2023

Generation Z, in particular, are digital natives and expect immersive, participatory, and tech-driven experiences. According to research by Smartly.io , Gen Z users are more open to seeing ads on social media than other generations. In 2021, 92% of worldwide internet users aged 16-64 watched online videos.

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 102

Gen Z Millennials User-Generated Marketing 102

Neil Patel

JANUARY 20, 2022

In fact, as of 2021, 69 percent of North Americans used social media – and these numbers will likely continue to climb as new features and social media platforms are released. Platforms like Snapchat and TikTok have gained a lot of popularity with younger generations like millennials and Gen Z.

Gen Z 90

Gen Z eCommerce Millennials User-Generated 90

Hootsuite

OCTOBER 25, 2021

from 2020 to 2021 , an increase of 490 million humans. According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Budget-tracking app Mint does this well with their personal finance advice aimed at a Millennial/Gen Z audience. — Nike Service (@NikeService) October 19, 2021.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Many Chat

MAY 6, 2022

This makes it fertile ground for a new kind of influencer marketing, as millennials and Gen Z flock to the app. million in 2021 through a series of brand partnerships. And you don’t have to be part of Gen Z to succeed on the platform either. Users are spending more than 800 minutes per month on the app.

Gen Z 97

Gen Z Influencer Marketing Millennials eCommerce 97