Hubspot Marketing

OCTOBER 3, 2022

The creator economy is where creators, from YouTubers to bloggers, share content with audiences and generate revenue from monetization opportunities. Businesses have a place in the creator economy as well; specifically those that create tools for creators to build their impact, reach, and audience. General Creator Economy Stats.

Gen Z 124

Gen Z Influencer Marketing Education Marketing 124

Hubspot Marketing

OCTOBER 11, 2023

Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok. 2021 - YikYak is relaunched. Consumers of all generations browse for products and make purchases within social media apps, with Millennials and Gen Z taking the generational lead. 2014 - Musical.ly 2018 - TikTok and Musical.ly

Gen Z 122

Gen Z User-Generated Transform Social Media Marketing 122

Econsultancy

DECEMBER 1, 2021

This light-hearted and humorous approach reflects the sentiment of much of the Twitter community, as well as of the comedians themselves as Twitter looks to encourage its Millennial and Gen Z audience to sign up to Blue. — Twitter Blue (@TwitterBlue) November 9, 2021. — Women's Aid (@womensaid) November 25, 2021.

Gen Z 52

Gen Z Health Retail Millennials 52

Search Engine Land

JANUARY 27, 2023

Gen Z users in the U.S. Instagram In 2021, there were 1.21 As a rapidly growing platform, you simply cannot ignore this social media platform – especially if you want to be in front of Gen Z users. People are spending more time on social media than on search engines. spend ~5 hours per week on Instagram.

Gen Z 126

Gen Z Fashion Food Entertainment 126

Hubspot Marketing

JUNE 21, 2022

In 2021, Habitat for Humanity included drawings done by children of Habitat homeowners sharing messages of hope, strength, and resilience. It’s particularly helpful for reaching a younger audience, like Gen Z and Millennials. However, if you’re a new org looking to gain some traction, these are great places to start.

Non-Profit 113

Non-Profit Gen Z Millennials User-Generated 113

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. Byte was acquired by Dept in February 2021. Case study: Samsung.

Gen Z 112

Gen Z Transform Retail Entertainment 112

Spiralytics

DECEMBER 5, 2022

Nostalgia is defined as the longing for the past, especially for people, places, and periods with favorable associations. Unlike other marketing tactics, nostalgia marketing campaigns come across as authentic, and 67% of Gen Zs value authenticity. Millennials and Gen Z. Steve from Blue’s Clues’ 2021 Twitter Video.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Hubspot Marketing

JANUARY 24, 2023

Facebook first introduced Reels in September 2021, then launched it globally in February 2022. TikTok favors a younger audience, mostly Gen-Z. Because Facebook Reels is new, it’s unclear what that audience is looking for but somewhere right in the middle is a strong place to start. We’ll cover that and more below.

Gen Z 104

Gen Z User-Generated Place Branding 104

Rock Content

OCTOBER 20, 2023

Social Sheperd 72% of Millenials and Gen Z follow influencers on social media There are influencers and followers of all niches and profiles, but the data from Morning Consult’s Influencer Report show that Millenials and Gen Z are the lead audiences. billion in 2021.

Influencer Marketing 89

Influencer Marketing Gen Z Marketing Marketers 89

Hubspot Marketing

MAY 16, 2023

Professional Uses If you’re a small business, like a restaurant, a platform like Facebook could be a great place to start your social strategy. Here’s an example of Facebook’s newsfeed: For those who want to dabble in video or graphics, these platforms could be a great place to test this new content.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hubspot Marketing

APRIL 25, 2022

However, in 2022, brands are still struggling to find their place on TikTok. In July 2021, app developers removed Clubhouse’s invite-only system , allowing anyone to join the platform. When we first mentioned Clubhouse back in February 2021, the app was only available on iOS devices. In December 2021, the app was downloaded 1.3

Gen Z 108

Gen Z Influencer Marketing Social Media Marketing Finance 108

Hootsuite

FEBRUARY 1, 2022

As of December 2021, the platform boasts over 7.5 This makes Twitch the perfect place for influencer marketing or partnerships. Twitch isn’t the place for serious themes or heavy, emotional content. Want to really know what goes on in the world of Gen-Z? Well, buckle up for the ride because we’re about to tell you.

Gen Z 103

Gen Z Food Influencer Marketing Marketing 103

Bannerflow

FEBRUARY 3, 2023

According to Google , for video engagement to take place, the user must watch a video ad for at least 10 seconds. Generation Z, in particular, are digital natives and expect immersive, participatory, and tech-driven experiences. In 2021, 92% of worldwide internet users aged 16-64 watched online videos.

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Martech

FEBRUARY 2, 2022

Due to a change in NCAA guidelines and a number of state laws enacted in 2021, college student-athletes gained the right to receive payment from brands for the use of their name, image and likeness (NIL). On the social side, Denny’s aims at connecting with younger Gen Z consumers, while maintaining their presence with Gen X and Boomers.

Gen Z 95

Gen Z Customer Millennials Law 95

Martech

AUGUST 12, 2021

This demand is anticipated in particular from the rising group of Gen Z consumers who are acquiring real purchase power — although, across the board, customers can be slow to adopt new in-store technologies. High expectations. Read more about how consumers miss shopping in-store.

Gen Z 115

Gen Z Customer Retail Entertainment 115

SocialPilot

JANUARY 10, 2024

Pinterest Demographics Statistics The Q4 of 2021 didn’t go well for Pinterest, losing 13 million MAUs. Compared to Snapchat, TikTok, and Instagram, Pinterest, like Twitter and Reddit, had significantly fewer Gen Z users in 2022. Pinterest Usage Statistics Pinterest is a great place to create and discover new Ideas.

Gen Z 64

Gen Z Millennials Shoppers User-Generated 64

Sprout Social

SEPTEMBER 30, 2021

The Sprout Social Index 2021™, UK & Ireland report found 54% of UK consumers use Instagram. And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. Influence marketing works especially when targeting Gen Z buyers. Instagram ads.

Gen Z 109

Gen Z User-Generated Shoppers Real Estate 109

Hootsuite

OCTOBER 25, 2021

from 2020 to 2021 , an increase of 490 million humans. According to McKinsey, consumers — and especially Gen Z — value authenticity above all. There’s a place for every business on social media, but it’s not everywhere. OK, so you’ve got a plan and places to be. — Nike Service (@NikeService) October 19, 2021.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 102

Gen Z Millennials User-Generated Marketing 102

Hubspot Marketing

APRIL 11, 2022

Whether this is because of limited internal bandwidth, it being considered a "Gen Z" app, or nobody in the office wanting to be behind the camera — there is no denying the potential of TikTok when you look at the numbers. Surpassing competition: In 2021, TikTok was the 7th ranked social media app.

Gen Z 106

Gen Z Transform Entertainment Customer Journey 106

Sprout Social

AUGUST 16, 2023

Our data illustrated how mentions of GameStop (GME) increased 2,805% in one week in early 2021, and perfectly correlated with the price fluctuations of the brand’s stock. This is especially true for Gen Z consumers. Data supports his claim.

Gen Z 73

Gen Z Branding Finance Health 73

Scoop.it!

NOVEMBER 2, 2023

Here are the top five ways it helps shape digital marketing: Digital Touchpoints Personalization A 2021 McKinsey report found that 71% of customers expect personalization. Businesses targeting Gen Z consumers (leaders in social buying) have to invest massively in social media marketing, especially in TikTok and Instagram.

Digital Marketing 83

Digital Marketing Gen Z Manufacturing Customer Journey 83

Hootsuite

JANUARY 12, 2022

on March 18th, 2021 , YouTube Shorts quickly surpassed 6.5 Shorts was finally released in beta-mode to 100 countries worldwide on July 12th, 2021. When you’re setting up YouTube Shorts, you can create an entirely separate channel for your Shorts or place the Shorts widget in your main channel. Why try YouTube Shorts?

Gen Z 136

Gen Z Entertainment User-Generated Video Marketing 136

Sprout Social

OCTOBER 28, 2021

Facebook Live Shopping: Introduced in 2021, Live Shopping Fridays lets Facebook users see products in action, ask questions and make purchases all in real time. Twitter Shop Module: Also launched in 2021, the Twitter Shop Module allows select brands to showcase products at the top of Twitter business profiles. MeUndies on Instagram.

Gen Z 113

Gen Z Transform eCommerce User-Generated 113

Hootsuite

JULY 4, 2022

It was the most downloaded app of 2021 with 656 million downloads (over 100 million more than its closest rival, Instagram), bringing the total to over 2 billion downloads globally. Contrary to popular belief, TikTok is not just for Gen Z, meaning marketers can reach other age groups on this platform. Local government.

Gen Z 105

Gen Z User-Generated Finance Customer loyalty 105

Sprout Social

AUGUST 8, 2023

TikTok SEO is similar—but it takes place on TikTok. In fact, 40% of Gen Z will use TikTok and Instagram for search instead of going to Google. In fact, 40% of Gen Z will use TikTok and Instagram for search instead of going to Google. TikTok is becoming more and more popular for search. Don’t keyword stuff.

SEO 92

SEO Gen Z User-Generated Place 92

SmartBrief - Marketing

JULY 11, 2023

Association of National Advertisers offers insights into the popularity of the app and notes authenticity is the biggest draw amongst Generation Z. When PepsiCo discontinued Sierra Mist and launched Starry , the marketing team decided to target a younger audience with a more vibrant campaign that would resonate with Generation Z.

Social Media Marketing 52

Social Media Marketing Gen Z Customer loyalty User-Generated 52

Sprout Social

AUGUST 2, 2022

Plus, in an era of social distancing, these real-time videos can help take the place of live events. He did a little better than that, though, ushering in a 700% increase in sales from March 2020 to March 2021. Nine out of 10 Gen Zers say they watch YouTube videos to feel like they’re in a different place.

Gen Z 137

Gen Z Promotion Shoppers Energy 137

Econsultancy

DECEMBER 3, 2021

According to an October 2021 report  from Retail Economics and Eversheds Sutherland, online sales of clothing rocketed by £2.7 In a recent 2021 assessment, Shein has been valued at an equivalent £21 billion, up from £10 billion last year, crowning the brand as the largest online-only fashion retailer in the world.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Hubspot Marketing

APRIL 4, 2024

Instagram is saturated with millennials and Gen X, who have more disposable income than Gen Z. This feature retired in 2021. Instagram’s search bar and the HubSpot Marketing Hub are two simple places to start. You can set up an Instagram Shop for users to browse and buy without going to your website.

Influencer Marketing 99

Influencer Marketing Branding Gen Z Marketing 99

Hubspot Marketing

AUGUST 11, 2022

These online spaces empower members of subcultures a place to engage and grow their interests. These could be the best place to connect your new brand with an audience that’s looking for the exciting and new. The best place to start engaging is by posting comments on relevant threads. And don’t forget about emerging platforms.

Branding 121

Branding Gen Z User-Generated Shoppers 121

Hubspot Marketing

MARCH 14, 2023

Keeping track of your different social campaigns can seem daunting, but HubSpot’s Social Media Management Software helps you run all your social campaigns from one place. Paid social media advertising can help your business generate more leads. From 2020 to 2021, TikTok was the most downloaded app. Create targeted ads.

Gen Z 108

Gen Z User-Generated Social Media Marketing Millennials 108

Hubspot Marketing

FEBRUARY 15, 2024

What I like: Rolex’s marketing strategy revolves around being in the right place and time. According to our research , 33% of Gen Z purchases are based on an influencer’s recommendation. What I like: Chanel knows how to win women’s hearts with the same perfume since 1921 — it sells around 10 million bottles yearly.

Branding 118

Branding Fashion Gen Z B2C 118

Sprout Social

MAY 26, 2022

Since its launch in 2016, TikTok (formerly Musical.ly) has grown by leaps and bounds, quickly cementing its place among established networks like Facebook, Instagram, Pinterest and Twitter. TikTok generated around $4.6 billion in revenue in 2021. billion users at the end of 2021, and is projected to reach 1.5

Gen Z 140

Gen Z User-Generated Marketing Marketers 140

Spiralytics

JANUARY 22, 2023

Another study found that online searches for sustainable goods increased by 71% from 2016 to 2021, with the COVID-19 pandemic contributing to this growth. A 2021 survey noted that 88% of consumers consider authenticity a key factor when deciding what brands to support. Source 5 Reasons for Brands to Embrace Responsible Marketing 1.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Digital Marketer

MAY 4, 2023

As a result, customers are placing a higher value on the overall shopping experience than ever before. Better teamwork and collaboration The results of the 2021 Statista survey shown above found that inter-departmental siloing is the biggest challenge when optimizing the customer journey.

Customer 79

Customer Customer Journey Gen Z Affiliate Marketing 79

Sprout Social

APRIL 29, 2021

Checking your website is updated is a good first step, but consider the other places that a consumer might be checking you out. Not only that, but it’s a growth that’s set to continue over the next three years, especially with Gen Z and Millennials. — B&Q Help (@bandq_help) April 12, 2021.

Gen Z 105

Gen Z Customer Journey Advertising Advertisers 105