Econsultancy

DECEMBER 6, 2021

Global ad spend on Facebook and Instagram grew 43% year-on-year in Q3 2021. Global ad spend across Facebook and Instagram is soaring in the wake of the pandemic, according to new data found in Emplifi’s State of Social Media and CX Q3 2021 report. Social CPM grew 41% year-on-year in Q2 2021.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Martech

FEBRUARY 2, 2022

Due to a change in NCAA guidelines and a number of state laws enacted in 2021, college student-athletes gained the right to receive payment from brands for the use of their name, image and likeness (NIL). Millennials are at the center of Denny’s strategy, according to Dillon. Innovating customer experience.

Gen Z 95

Gen Z Customer Millennials Law 95

SocialPilot

JANUARY 10, 2024

Pinterest Demographics Statistics The Q4 of 2021 didn’t go well for Pinterest, losing 13 million MAUs. 31% of millennials in the UK with a household income of over £100K are on Pinterest More than 75% of Pinterest users are from outside the U.S. Pinterest Usage Statistics Pinterest is a great place to create and discover new Ideas.

Gen Z 64

Gen Z Millennials Shoppers User-Generated 64

Search Engine Land

MARCH 29, 2023

Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. Conversation placement ads, positioned immediately after the original post and before the first comment, were created in 2021 to get brands where users spend most of their time – in a conversation thread. Picture this.

Pharmaceutical 92

Pharmaceutical Whitepaper Millennials User-Generated 92

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Byte was acquired by Dept in February 2021. Samsung aimed to promote their new Galaxy Z Fold3 | Z Flip3 to Millennials and Gen Z in the Vietnamese market. They are an official Snapchat Lense Partner as well.

Gen Z 112

Gen Z Transform Retail Entertainment 112

Hubspot Marketing

OCTOBER 11, 2023

2021 - YikYak is relaunched. Image Source Google has noticed this switch, with one of its executives even saying that Google Search and Maps have lost searchers in younger generations who instead turn to apps like TikTok and Instagram to look for places to eat. When social distancing regulations eased up, its user base fell.

Gen Z 122

Gen Z User-Generated Transform Social Media Marketing 122

Spiralytics

JANUARY 22, 2023

Another study found that online searches for sustainable goods increased by 71% from 2016 to 2021, with the COVID-19 pandemic contributing to this growth. A 2021 survey noted that 88% of consumers consider authenticity a key factor when deciding what brands to support. Source 5 Reasons for Brands to Embrace Responsible Marketing 1.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Sprout Social

MAY 26, 2022

Since its launch in 2016, TikTok (formerly Musical.ly) has grown by leaps and bounds, quickly cementing its place among established networks like Facebook, Instagram, Pinterest and Twitter. billion in revenue in 2021. billion users at the end of 2021, and is projected to reach 1.5 TikTok generated around $4.6 TikTok boasted 1.2

Gen Z 141

Gen Z User-Generated Marketing Marketers 141

Hootsuite

AUGUST 10, 2021

Civic Science found that 14% of 18-to-24-year-olds and 11% of millennials had bought something within the last six months because a blogger or influencer recommended it. marketers plan to use Instagram for their influencer campaigns in 2021. That puts TikTok on par with Facebook as an influencer marketing platform in 2021.

Influencer Marketing 145

Influencer Marketing Marketing Marketers Affiliate Marketing 145

Hubspot Marketing

MARCH 14, 2023

Keeping track of your different social campaigns can seem daunting, but HubSpot’s Social Media Management Software helps you run all your social campaigns from one place. For example, TikTok is overwhelmingly favored by Gen Z while Instagram is favored by Millennials. From 2020 to 2021, TikTok was the most downloaded app.

Gen Z 109

Gen Z User-Generated Social Media Marketing Millennials 109

Hubspot Marketing

APRIL 4, 2024

Instagram is saturated with millennials and Gen X, who have more disposable income than Gen Z. This feature retired in 2021. Instagram’s search bar and the HubSpot Marketing Hub are two simple places to start. You can set up an Instagram Shop for users to browse and buy without going to your website.

Influencer Marketing 100

Influencer Marketing Branding Gen Z Marketing 100

Sprout Social

APRIL 29, 2021

Checking your website is updated is a good first step, but consider the other places that a consumer might be checking you out. Not only that, but it’s a growth that’s set to continue over the next three years, especially with Gen Z and Millennials. — B&Q Help (@bandq_help) April 12, 2021.

Gen Z 105

Gen Z Customer Journey Advertising Advertisers 105

Welcome Software

OCTOBER 10, 2022

In fact, at the time of the study, only 17% of the wholesale purchase journey was attributed to sales rep interactions and, among millennials, fully 44% said they prefer no sales rep interaction at all when making buying decisions. According to Digital Commerce 360 , in 2021, online B2B sales grew 17.8% trillion from $1.39

Millennials 40

Millennials eCommerce Retail Manufacturing 40

Welcome Software

OCTOBER 10, 2022

In fact, at the time of the study, only 17% of the wholesale purchase journey was attributed to sales rep interactions and, among millennials, fully 44% said they prefer no sales rep interaction at all when making buying decisions. According to Digital Commerce 360 , in 2021, online B2B sales grew 17.8% trillion from $1.39

Millennials 40

Millennials eCommerce Retail Manufacturing 40

Hubspot Marketing

APRIL 12, 2022

But, although 2020 saw some of the most unprecedented global events, 2021 continued to put content and media teams to the test. In fact, 99% of content planners, strategists, or marketers who have ever pivoted their strategy say some of their pivots happened in 2021, with many pivoting two to three times in that year.

Gen Z 104

Gen Z Market Research Millennials Content Marketing 104

Hootsuite

DECEMBER 15, 2021

According to TikTok , some of the top trends of 2021 were whipped coffee and a quick and easy skincare routine, while niche communities that spiked in 2021 included Witchtok (20 billion views) and ArtTikTok or TikTokArt (11 billion views). Is there a difference between TikTok trends for creators and TikTok trends for businesses?

Gen Z 142

Gen Z User-Generated Fashion Transform 142

Hootsuite

OCTOBER 25, 2021

from 2020 to 2021 , an increase of 490 million humans. There’s a place for every business on social media, but it’s not everywhere. OK, so you’ve got a plan and places to be. Budget-tracking app Mint does this well with their personal finance advice aimed at a Millennial/Gen Z audience. OK, but first, why even bother?

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Econsultancy

DECEMBER 3, 2021

According to an October 2021 report  from Retail Economics and Eversheds Sutherland, online sales of clothing rocketed by £2.7 In a recent 2021 assessment, Shein has been valued at an equivalent £21 billion, up from £10 billion last year, crowning the brand as the largest online-only fashion retailer in the world.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Marketing Insider Group

SEPTEMBER 29, 2020

The blog, aimed at Millennials, includes case studies of people who have paid off their debt, tips for achieving savings goals, and info on how to stick to a budget. Browsing through it feels like flicking through a glossy magazine with typography that’s almost as beautiful as the photography that takes pride of place.

Content Marketing 144

Content Marketing Branding Pharmaceutical Real Estate 144

Martech

AUGUST 25, 2021

” “A lot of people feel isolated and wonder why they can’t find someone that gets them — and you can find that online in the right places.” He had dabbled with a product feedback forum; he had created a platform for millennials to share their success stories. A long time coming, now maturing.

Transform 143

Transform Retail Marketing Marketers 143

Martech

MAY 13, 2022

Beacons are physical gadgets tucked in unobtrusive places (e.g, At the start of 2021, 97% of Americans owned a cell phone of some kind, with 85% owning a smartphone, up from 35% in 2011, according to a Pew Research Center report. behind walls, beneath shelves, within light fixtures, etc.).

Transform 112

Transform Gen Z Shoppers Retail 112

Hubspot Marketing

MARCH 22, 2018

According to Statista , global ecommerce sales are expected to increase 246.15% by 2021, from 1.3 trillion in 2021. IKEA also offers an AR app that lets you place 3D products in your home. 40% of millennials are already using voice search before making an online purchase. trillion in 2014 to 4.5

eCommerce 140

eCommerce Millennials Shipping Price 140

Power Digital Marketing

JANUARY 19, 2023

Instagram and Facebook have dominated the affiliate marketing scene since the marketing strategy entered the digital age — but TikTok is quickly becoming the hottest place for businesses to invest in third-party advertising. TikTok users by age 2021. TikTok users by age 2021 | Statista Forbes. billion views. link] Oberlo.

Affiliate Marketing 40

Affiliate Marketing Marketing Strategy Millennials User-Generated 40

SocialPilot

JANUARY 14, 2024

Millennials make up 20.4% million people have turned on the creator mode since its launch in 2021. With over 58 million companies on the platform and 4 out of 5 users “driving business decisions,” it’s no surprise that LinkedIn has become a go-to place for marketers. are females. More than 5.5 on LinkedIn.

User-Generated 75

User-Generated Millennials Promotion Industry Insights 75

Hootsuite

NOVEMBER 28, 2022

Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. But Reddit isn’t the best place for every company. With so many highly-specific subreddits, Reddit is the perfect place to learn more about your target audience — everything from a quick vibe check to in-depth insights.

Branding 101

Branding Gen Z Affiliate Marketing User-Generated 101

Buffer Marketing

OCTOBER 18, 2023

Collab posts with more friends Collabing on posts is not a new feature — Instagram made it possible for two accounts to partner on a post back in 2021 — but now they’ve opened the feature up so you can invite up to three friends to co-author a feed post, carousel, or Reel. When you’re ready, hit Share.

User-Generated 127

User-Generated Millennials Food Analytics 127

Spiralytics

APRIL 23, 2023

Marketing has always been about reaching your target audience at the right time and place. So much so that 37% of consumers trust them more than brands, with Gen Z and Millennials being two times more likely than Boomers to trust influencers. However, with 5.16 This is where digital marketing comes into play.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Search Engine Land

OCTOBER 4, 2022

searchers between the ages of 18 and 24 go to TikTok or Instagram when looking for a place for lunch, according to Google’s own internal research. Google announced a new technology in 2021 called Multitask Unified Model , or MUM, which aims to more efficiently answer complex queries that may previously have required multiple searches.

Shoppers 111

Shoppers Retail Finance User-Generated 111

Hubspot Marketing

JANUARY 3, 2024

So when the holidays of 2021 came around, the bar was pretty high for advertisers at Peloton. Luckily, the 2021 commercial “A Fitness Carol,” which spoofs the character Ebenezer Scrooge in the classic A Christmas Caro l, wasn’t controversial, just funny. Satire can be an excellent way to bring humor to a potentially touchy subject.

Advertising 117

Advertising Advertisers Food Gen Z 117

Bannerflow

FEBRUARY 3, 2023

According to Google , for video engagement to take place, the user must watch a video ad for at least 10 seconds. Social media is a popular place for consumers of all ages to search for products, services and brand information. In 2021, 92% of worldwide internet users aged 16-64 watched online videos.

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Hootsuite

JANUARY 13, 2022

Over 50% of millennials base their decision to buy a product on recommendations from their family and friends, so this is where UGC can shine since it is precisely that: a personal recommendation. As of December 2021, those three videos have racked up over 400 million views combined. Get Started. Try it for Free.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Sprout Social

SEPTEMBER 22, 2021

These platforms give users a place to ask questions or get updates directly from a storefront. Fact: nearly half of millennial shoppers that regularly engage their virtual assistants (such as Amazon Echo or Google Home) have used them to make purchases. Live chat is ideal for those who want direct answers ASAP, no frills required.

Shoppers 86

Shoppers Shipping eCommerce CRM 86

Buffer Marketing

OCTOBER 18, 2023

Collab posts with more friends Collabing on posts is not a new feature — Instagram made it possible for two accounts to partner on a post back in 2021 — but now they’ve opened the feature up so you can invite up to three friends to co-author a feed post, carousel, or Reel. When you’re ready, hit Share.

User-Generated 52

User-Generated Millennials Food Analytics 52

Hootsuite

SEPTEMBER 15, 2022

With their bright hair, (debatably) adorable faces and even cuter outfits, many millennials spent their childhoods collecting trolls. It’d be great if we could avoid trolls entirely, but the internet is a deep, dark place. — After Ever Happy Movie (@aftermovie) September 1, 2021. Learn the internet. Please fix this.

Millennials 29

Millennials Management Health Branding 29

Marketing Insider Group

OCTOBER 25, 2021

Employee engagement requires you to make your workplace such an attractive place to work that your employees’ happiness will spill on over onto the customers. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Sprout Social

OCTOBER 13, 2021

— meredith kahn (@m_kahn) June 14, 2021. Numbers show 43% of Gen Z and 49% of Millennials have purchased products or services directly from social media platforms. But be careful: Millennials and Gen Z only want to buy from brands that are authentic and transparent. — Walmart (@Walmart) August 27, 2021.

Gen Z 138

Gen Z Branding Millennials User-Generated 138

Sprout Social

JULY 8, 2021

According to the Sprout Social Index™ 2021: UK & Ireland Edition , 76% of consumers have used social media more in the past year and 63% have bought something from it. Our research shows that Facebook is still the place most people follow business accounts , particularly among older age groups. It’s a lot to think about.

Gen Z 129

Gen Z Millennials eCommerce Thought Leadership 129