Remove 2021 Remove Global Marketing Remove Market Research
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19 Key Market Research Statistics

Backlinko

Market research is a growing multi-billion-dollar industry. Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. Online/mobile quantitative research services accounted for 35% of worldwide revenues of market research companies.

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Introducing the Sprout Social Index™ 2021: UK & Ireland Edition

Sprout Social

Yet, only 3% of marketers find identifying meaningful data to be a pressing concern. Over a third of marketers (35%) cite market research as what they need most to succeed on social, closely followed by audience research (33%). Check out the Sprout Social Index™ 2021: UK & Ireland Edition.

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Executive Insights: Imperative Marketing Analytics for the Modern Marketer

Marketing Insider Group

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. Fred, what are your thoughts on this?

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Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow

Search Engine Land

Meta and other platforms also suffered from Apple’s iOS14 update in 2021, which required apps on its devices to ask users if they wanted to be tracked. Vincent Létang, executive vice president of global market research at Magna, a media- investment firm that is part of Interpublic Group of Cos.‘

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. SmartInsights) Leading marketers are 1.6 market share.

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14 stats that show how gaming, in-game ads and OTT entertainment have changed in the wake of Covid-19

Econsultancy

Worldwide gaming market to be valued at more than $314 billion by 2027. A forecast by Mordor Intelligence has predicted that the worldwide gaming market will be worth $314.4 billion in 2021, and registering a compound annual growth rate (CAGR) of 9.64% between 2022 and 2027. million in 2021. billion in 2021 to $32.6

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CMO Confessions Ep. 40: Danielle Levitas

On24- CMO Confessions

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice.

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