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Worldwide spend on marketing to hit $4.7 trillion by 2025

Martech

Annual worldwide spending on marketing continues to increase and will reach $4.7 trillion from 2021 to 2025, a compound annual growth rate (CAGR) of 7% — substantially above the 5% CAGR from 2015 to 2019. They accounted for 53% of the spend in 2021 and are expected to drive 73% of dollar growth between now and 2025.

Transform 122
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ITSMA Marketing Vision 2021: my Top 10 “Insanely Great” Ah Hah Moments for Marketing Leaders

Marketing Insider Group

ITSMA made the 2020 an on-line virtual event, and transformed the content and experience to shorter days, ran their Marketing Excellence Awards first, and did the post-event workshops after the formal close of the core Marketing Vision virtual event. The Thought Leadership Journey is Here to Stay.

Insiders

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CMO of the Future: 5 Ways Marketing Leaders Are Stepping Up to Navigate Their New Destiny

Litmus

Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. Marketing’s new mandate is to be the driving force to which an organization turns to achieve its objectives. The evolution of the CMO. 5 essential CMO pivots.

CMO 108
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Executive Insights: Imperative Marketing Analytics for the Modern Marketer

Marketing Insider Group

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. Fred, what are your thoughts on this?

Analytics 140
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3 lessons for creating a more unified customer experience

Martech

Our CX Trends Report found that 49% of global marketers have created more content for customer engagement in 2021 compared to previous years to fulfill new customer behaviors. 54% of global marketers found that increasing personalization efforts led to more engagement with consumers.

Customer 107
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19 Key Market Research Statistics

Backlinko

Here’s a breakdown of what you’ll find on this page: Market Research Industry Statistics Market Research Methods Statistics AI in Market Research Statistics Market Research Statistics (Highlights) The global market research industry is forecasted to bring in $140 billion in revenue in 2024. Q1 2021 52.1%

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20 Technical Skills Every Marketer Needs

Hubspot Marketing

This is largely due to the digital transformation and massive increase in data, which requires people who can use technology to interpret data and take action to drive a company forward. Marketing, especially digital marketing, revolves around data. The global marketing data market is projected to grow to $52.3