2021 Performance Marketing Transform 
Martech
JANUARY 17, 2025
Victorias Secret: An unsexy meltdown In 2021, Victorias Secret faced criticism from social media influencers, like womens soccer star Megan Rapinoe, who condemned the lingerie manufacturer and retailer for defining sexiness through the male gaze. Dig deeper: Are these email subject lines deceptive, clever copywriting or bad data at work?
Marketing Insider Group
JANUARY 11, 2021
In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. What pain points does your marketing department face regularly?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Insider Group
NOVEMBER 6, 2023
This smart, data-driven approach is what we’re discussing today, and it’s got a name: Performance marketing. In this post, we’re exploring the essential tools, techniques, and best practices you need to elevate your performance marketing game to its peak potential. What Is Performance Marketing?
Marketing Insider Group
NOVEMBER 18, 2020
Higher revenue B2B companies believe cultivating close relationships with other organizations within the business, such as IT and Finance, is absolutely needed to successfully drive their marketing strategies, measure performance and manage marketing spend. Create Content that Addresses Your Customer Journey.
The CMO Survey
SEPTEMBER 14, 2021
The pandemic has prompted many companies to undergo a rapid transformation in their go-to-market models. More companies report moving past the nascent phase of their digital transformations (31.1% in February 2021 and up dramatically from 50.9 profit gains in February 2021. in this phase a year ago to only 8.6%
Litmus
APRIL 6, 2021
In March 2021 , Google announced that its ad tools would no longer support individual tracking of users across websites starting in 2022. With the rise of GDPR and CCPA compliance , two major pieces of privacy legislation, marketers have become very skilled at balancing the seemingly opposing forces of personalization and privacy.
Hubspot Marketing
AUGUST 12, 2022
The benefits of this digital transformation are countless. Digital Marketing Specialties Are Endless. Based on your interests and strengths, you can develop niche specialties like SEO, content strategy, or performance marketing. In 2021 alone, retail e-commerce sales were worth about 4.9 trillion U.S.
Expert insights. Personalized for you.
129 
Let's personalize your content