Martech

OCTOBER 1, 2024

How consolidation and transparency are redefining digital advertising Consolidation is growing due to several factors. These factors push major ad platforms to prove their value and give advertisers more control. These opposing forces are reshaping the relationships between advertisers and platforms.

Branding

Martech

JANUARY 22, 2025

dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. elections, and down from 64% YOY growth in Q4 2023.

Advertisers

Martech

SEPTEMBER 10, 2024

Dig deeper: Google vs. DOJ: Why Google’s ‘hundreds of competitors’ claim doesn’t add up In 2017, Google made changes that put it on equal footing with competitors when bidding for advertising slots within shopping search results. We are a big company among many others, intensely competing,” said Dunn.

Advertisers

Buffer Marketing

NOVEMBER 4, 2024

More than  200 million businesses  (mostly small businesses) use Facebook tools, and  more than seven million advertisers  actively promote their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.  Many brands use Twitter as an alternate customer service channel.

Branding

Martech

JULY 26, 2024

Unsurprisingly, participants in the advertising ecosystem had a lot to say about that. Many see it as good news for advertisers, while some have mixed feelings. Lots of very interesting data to come over the coming months and no doubt a few more hurdles for advertisers along the way.” Relieved that I can put my worries to rest.

Non-Profit

Martech

APRIL 17, 2025

Digital advertising continues to thrive, reaching a record $258.6 Search still dominant Despite the rapid growth of video, search advertising remains the largest segment, reaching $102.9 Retail media continues its remarkable growth Retail media network advertising revenues rose 23% year over year to reach $53.7 billion to $102.9

Retail

Search Engine Land

JULY 10, 2024

TikTok’s advertising momentum is slowing as uncertainty over a potential U.S. Nine out of 20 advertising categories saw month-over-month increases in April. Nine out of 20 advertising categories saw month-over-month increases in April. The percentage of weekly users aged 18-24 dropped from 35% in 2022 to 25% this year.

Advertisers

SmartBrief - Marketing

NOVEMBER 19, 2024

Bloomberg Intelligence estimated the generative AI market at $40 billion in 2022, growing to $1.3 Video in marketing everywhere The growth of video in marketing over the last decade will extend from short-form video on social media to streaming TV and digital out-of-home advertising. trillion by 2032.

User-Generated

Sprout Social

SEPTEMBER 17, 2024

In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year. According to the 2022 Sprout Social Index , the top social media platforms in the UK are Facebook (56%), Instagram (55%) and YouTube (50%). Try your hand at social advertising. Let’s start with the basics.

Retail

The CMO Survey

NOVEMBER 12, 2024

The survey found that overall marketing spending is bouncing back toward the four-year-high levels notched in Fall 2022, after weaker growth rates for the past years. Traditional advertising spending growth is also positive, at 0.8%, for the first time in two years and only the fourth time in a decade.

CMO

Marketing Insider Group

JULY 29, 2024

According to the 2024 M+R Benchmarks report , nonprofits invested 13% more in digital advertising in 2023 than in 2022. Nonprofits are investing more time and resources into digital marketing avenues than ever before. Digital marketing connects nonprofits to new audiences and strengthens their relationships with existing supporters.

Digital Marketing

Spiralytics

JANUARY 15, 2025

From its evolving user base to new ad formats and performance benchmarks, understanding its advertising landscape is essential for creating successful campaigns in 2025. Here are the latest statistics to help you maximize your advertising efforts. Statista ) In 2022, X made $4.73 Statista ) In 2022, X made $4.73

Non-Profit

Martech

JULY 30, 2024

Its image- and video-generating tools are used by professionals across advertising, marketing, ecommerce and other industries. Founded in 2022, Leonardo.AI In 2022, Canva acquired data visualization platform Flourish. The Australia-based Leonardo.AI launched less than two years ago and boasts 19 million registered users.

User-Generated

Sprout Social

JANUARY 27, 2025

In a 2022 report, it was found that 78% of consumers in the UK have upped their social media engagement over the past year. According to the 2022 Sprout Social Index , the top social media platforms in the UK are Facebook (56%), Instagram (55%) and YouTube (50%). Try your hand at social advertising. Lets start with the basics.

Retail

Backlinko

DECEMBER 27, 2024

Advertising You can take advantage of AI advertising tools to generate both copy and creatives for your paid promotions. Choose the creative format that best fits the advertising platform and hit Next Step. This score factors in readability, tone of voice, originality, and SEO. Then click Next Step.

Transform

Hootsuite

FEBRUARY 27, 2025

YouTube Kids saw 144 million downloads in 2024 YouTube Kids had its best year to date in 2024, seeing 144 million downloads up from 102 million in 2022. YouTube advertising stats Make the most out of your YouTube advertising strategy with these YouTube ad statistics. users spent around 26.21 hours on YouTube each month.

Gen Z

Martech

SEPTEMBER 24, 2024

Paid media investment in search, social media and digital display advertising is soaring, along with offline spending on event and influencer marketing and TV — all at the expense of marketing technology , human resources and agencies. What’s more troubling is what companies are spending their money on.

CMO

Buffer Marketing

FEBRUARY 6, 2025

TikTok report showed weekly TikTok users aged between 35-44 have only grown since 2022. In the paid advertising route, you put money behind your TikTok content so the platform pushes it to potential buyers. TikTok advertising First things first: Using the ads manager requires you to have a TikTok business account.

SEO

Sprout Social

MAY 14, 2025

Additionally, although theyre receptive to social media advertising, it needs to be authentic and unique to resonate. Another 63% of Millennials, according to the report, are more influenced by social media advertising than other forms of advertising. Approximately 57% of Australians have engaged in social shopping activities.

Gen Z

Martech

JULY 24, 2024

In 2022, American Eagle drafted her to join them in the metaverse.) For instance, it partnered with FIFA for the FIFA World Cup Qatar 2022 and FIFA Women’s Cup Australia and New Zealand 2023. A recent example is Bose’s new campaign starring American tennis star Coco Gauff. Before winning her first grand slam at last year’s U.S.

Gen Z

DirectMail2.0

JULY 24, 2024

This decision marks a significant shift in the tech giant’s approach, highlighting the complex balance between user privacy and the needs of advertisers. In January 2020, the company announced its intention to phase out third-party cookies in Chrome by 2022, a deadline later extended to 2023.

Direct Mail

Martech

OCTOBER 18, 2024

They must be doing something right: LinkedIn’s 2022 ad revenue was $5.91 Campaign tracking: Measures the effectiveness of your LinkedIn advertising campaigns, including click-through rates, conversion rates and cost per lead. Many of these accounts are businesses, not individuals, so the numbers aren’t crazy. billion by 2027.

User-Generated

SmartBrief - Marketing

JUNE 2, 2025

AI makes campaigns better, faster While AI has been around for some time , it became a household name in marketing with OpenAIs ChatGPT in November 2022 , focusing on generative AI. So, before this piece becomes outdated, lets take a look at five B2B marketing trends. Of course, that short-term focus also calls for flexibility.

Gen Z

Hootsuite

JANUARY 15, 2025

Microsoft acquired LinkedIn in 2016, and today, it leads a diversified business with revenues from membership subscriptions, advertising sales, and recruitment solutions under Ryan Roslansky. The platform was originally founded by Reid Hoffman , who built the initial version in his living room. LinkedIn ad revenue is expected to reach $10.35

User-Generated

Martech

OCTOBER 16, 2024

In recent years, the company also acquired Backlinko in 2022, Traffic Think Tank in 2023 and Ryte and Exploding Topics earlier in 2024. Earlier this year, Semrush launched its Enterprise SEO solution, providing larger teams with the advanced tools needed to elevate their SEO and search marketing efforts.

Law

Zumvu

JUNE 17, 2025

Jan 20, 2022 Sales & Marketing , Social Media Marketing SocialPilot - The Only Social Media Marketing Companion You Need Aug 03, 2021 Software & Tools , CRM How EngageBay Can Help You Streamline Your Business Sep 28, 2021 Sales & Marketing , Content Marketing CoSchedule Review 2024: The Last Content Calendar You Need?

Finance

Martech

MARCH 7, 2025

Instead, it generates revenue from advertising and premium subscription services, especially those for recruiters and sales professionals. In 2022, a LinkedIn lawsuit led to the shutdown of Singapore-based company Mantheos Ptd. LinkedIn lost a case against hiQ Labs, which is still making its way through the appeals process.

Advertisers

Vertical Response

AUGUST 25, 2024

Multiple advertising channels can significantly enhance campaign performance. In November 2022, 24% of users engaged with push messages, leading to purchases. Multi-channel holiday campaigns achieve significantly higher order rates than single-channel ones, maximizing outreach and engagement.

Marketing Strategy

Set Up

APRIL 8, 2025

According to a 2022 survey by Plaid , 76% of consumers are using technology more to manage their finances. Strengthening Digital Marketing for a US Fintech : A fintech company enhanced its B2B marketing efforts through refined digital advertising and content strategies. So, whats next for financial marketing?

Transform

Set Up

APRIL 7, 2025

According to a 2022 survey by Plaid , 76% of consumers are using technology more to manage their finances. Strengthening Digital Marketing for a US Fintech : A fintech company enhanced its B2B marketing efforts through refined digital advertising and content strategies. So, whats next for financial marketing?

Transform

illumin

SEPTEMBER 10, 2024

In-store marketing lets advertisers connect with customers and build engagement organically. The boom of e-commerce during COVID lockdowns has faded and according to a recent finding from the NPD Group, in 2022 more holiday purchases were made in a physical store than online. This trend is continuing. Follow @illuminHQ

Retail

Martech

SEPTEMBER 18, 2024

” This metric peaked in 2Q 2022, earlier than the average daily hours. Fill rates were highest in 2022 when there was less inventory. After losses later that year, the average is climbing back, perhaps helped along by big events in 2024 like the Paris Olympics and U.S. elections coverage. Average CTV session length.

Marketing

Hubspot Marketing

DECEMBER 27, 2024

The first Malrt ad I ever saw was in 2022, in season one of the Chicago-set TV show The Bear , of all places. Everyone hates advertising, but they're okay being sold to, Hassan S. All of a sudden, theres a bond formed through this piece of advertising. Malrt may be a lot of things, but its neither dishonest nor indirect.

Fashion

Hubspot Marketing

NOVEMBER 29, 2024

Some employers may even seek candidates who hold advanced degrees and have more extensive experience in marketing, sales, or advertising. Editor's note: This post was originally published in January 2022 and has been updated for comprehensiveness.

Product Marketing

Sprout Social

MAY 29, 2025

Key social media advertising metrics by platform Dont let ROI claims touted by social networks overshadow the data. Facebook has the highest social media ad ROI According to a December 2022 survey of US ad buyers , 7% of respondents believe Facebook offers the highest social media ad ROI, with YouTube at 6%.

Gen Z

illumin

JANUARY 9, 2025

How do advertisers highlight their strengths, and differentiate themselves from the malicious players they share an industry with? Between 2020 and 2022, it increased from $4.6 Advertising made easy Learn how illumin unlocks the power of journey advertising Get started! How big is the wellness industry? trillion to $5.8

Health

Duct Tape Marketing

AUGUST 22, 2024

A world where traditional lead generation tactics like SEO and social media advertising are frankly becoming more challenging. So according to LinkedIn, 2022, emerging jobs report, demand and skills in data analysis, AI and strategy development are the three growing roles. 05:44] One word: Branding!

CMO