Hootsuite

MARCH 23, 2022

Check out Snapchat Insights, a built-in analytics tool that gives you powerful information that shows how strong your Snapchat performance is. You can look at the amount of engagement you’re getting and other Snapchat analytics to help build a successful Snapchat strategy. Tap the Insights tab to access your Snapchat analytics data.

Analytics 144

Analytics Social Media Marketing Promotion Fashion 144

Sprout Social

JUNE 22, 2022

Sprout Social , an industry-leading provider of cloud-based social media management software, has been recognized by G2 ’s 2022 Summer Reports as a leader across six award categories: Social Media Monitoring, Social Media Management, Social Media Suites, Social Media Analytics, Social Customer Service and Hashtag Monitoring.

Transform 94

Transform Analytics Management Place 94

Lynton Web

SEPTEMBER 16, 2022

INBOUND 2022 has come and gone! HubSpot’s INBOUND 2022 conference was both in-person and virtual and attended by more than 60,000 people worldwide. INBOUND 2022 New Products & Features. Customer Journey Analytics. Crafted Data Management. Let’s dig in! Marketing Campaigns Tool. Get Started with HubSpot Today.

Product 85

Product CRM Customer Journey Analytics 85

Hootsuite

JULY 5, 2022

Instagram itself says , “Reels is the best place to grow creatively, grow your community, and grow your career.”. Hootsuite’s Global State of Digital April 2022 update reports that the average Instagram business account posts 1.64 — Adam Mosseri (@mosseri) April 20, 2022. 11 strategies for organic Instagram growth.

Analytics 110

Analytics Management Branding Social Media Marketing 110

Search Engine Land

DECEMBER 26, 2022

2022 was a wild ride and we’re not just talking about NyQuil chicken or the slap heard ‘round the world at the Oscars. So it’s no surprise that digital marketing ranks in the top 3 hottest skills Americans are learning in 2022. Google Analytics 4 Landing Page report. Google Analytics 4 enhanced measurement for forms.

Advertising 102

Advertising Advertisers Shoppers Analytics 102

Econsultancy

MARCH 21, 2022

Of course, there’s a multitude of technologies that work in the service of user experience and customer experience, including data management and customer data platforms, which Adobe’s 2022 Digital Trends report ranks as senior executives’ key technological priorities for 2022. billion by 2026.

Customer Journey 78

Customer Journey Analytics Customer Transform 78

Hootsuite

JANUARY 10, 2022

New for 2022: Idea Pins. Right now, this is an organic-only format but Pinterest is currently testing sponsored Idea Pins in the United States and planning to rollout Idea Pin ads to everyone in late 2022 — so start getting ready for it now! New for 2022: Try on product Pins. It’s like having your own personal ads manager.

Fashion 145

Fashion Promotion Advertising Advertisers 145

Martech

APRIL 26, 2022

The biggest shake-up in the marketing analytics world is that Google Analytics as we know it is going to be sunset and will eventually stop collecting data in July 2023 (October 2023 for GA360 customers). ” Anger – “How could Google get rid of Universal Analytics?” It stands for Urchin Analytics.

Analytics 98

Analytics Price Education Product 98

Hootsuite

NOVEMBER 28, 2022

That’s why customer experience management is a quick way to win people’s hearts. In this article, we’ll walk through what you need to know about customer experience management and how it can improve your business, including the top customer experience tools and tactics you can try yourself. Well, not really.

Management 124

Management Customer CRM Customer Journey 124

Sprout Social

NOVEMBER 30, 2021

billion in 2022. Product launches no longer take place solely in the physical space, the digital one is just as, if not more, important. Product launches no longer take place solely in the physical space, the digital one is just as, if not more, important. And in 2022, AR is projected to be used at least once a month by 101.6

eCommerce 142

eCommerce Shoppers Customer Journey Product 142

Hootsuite

MAY 16, 2022

But how do you know if your costs are “good” or not in the first place? We’ve crunched the data on the average costs of Facebook ads , painstakingly gathered from Hootsuite and AdEspresso’s management of over $636 million in ad spend in 2020-2021, and this is the result: Benchmark costs for every type of Facebook ad. Manual bidding.

Advertising 95

Advertising Advertisers User-Generated Price 95

Customers.ai

FEBRUARY 25, 2022

Instagram Creators, business owners marketing their business on Instagram, and social media managers, this guide will help you understand how to check Instagram analytics so you can ensure your efforts on the most popular social platform are unicorns and not donkeys. How to Check Instagram Analytics Tip #1: What is Instagram Insights.

Analytics 95

Analytics User-Generated Management Branding 95

Litmus

OCTOBER 5, 2022

With Litmus Live 2022 just around the corner, we asked three Litmus Live speakers to share a bit about themselves and their sessions: Aaron Beatty — Director of Digital Engagement, Attain Partners. Fernando Rubino Pereira — Global Email Marketing Manager, Canyon Bicycles. Manager, Lifecycle Marketing, Kong Inc. Email chose us.

Non-Profit 111

Non-Profit Email Marketing Communications Management 111

Neil Patel

JANUARY 18, 2023

With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. What Search Engine Trends Shaped 2022? Every year sees new trends and priorities for SEOs, and 2022 was no exception. Google pushed several key algorithm updates throughout 2022.

SEO 113

SEO Gen Z User-Generated Advertising 113

Hootsuite

JANUARY 24, 2022

Twitter tools for analytics. Twitter Analytics Dashboard. Every Twitter account has free access to the Twitter Analytics Dashboard. Hootsuite Analytics. Get real-time data about your key Twitter metrics using Hootsuite Analytics. Get real-time data about your key Twitter metrics using Hootsuite Analytics.

Marketing Strategy 145

Marketing Strategy Analytics User-Generated Marketing 145

OnPassive Marketing

JULY 7, 2022

If you are looking for ways to increase your E-commerce sales, email marketing is a great place to start. To help you make the best decision for your business, we have put together a list of the five best E-commerce email marketing tools for 2022: The Top Five Tools For Email Marketing In E-c ommerce In 2022. Insightly.

Email Marketing 75

Email Marketing Marketing Marketers CRM 75

Sprout Social

APRIL 27, 2022

Enter URL shorteners , which let you reduce any long and cumbersome URL into a short and manageable link. You’ll still reach our report on Social Shopping Behavior in 2022, but it’s much easier and quicker to enter the shortened URL or link. Manage links. Manage campaign links . What is a URL shortener?

User-Generated 102

User-Generated Analytics Management Branding 102

Hubspot Marketing

NOVEMBER 16, 2022

Inside HubSpot’s Social Media Management Software. HubSpot’s social media management software is a powerful all-in-one tool. Hubspot’s social media management software allows you to create “streams.” Best for: Content and campaign management. Later is a “visual-first” social media management platform and link in bio tool.

User-Generated 123

User-Generated Price Analytics Marketing 123

OnPassive Marketing

JUNE 30, 2022

Read on if you are looking for the best email marketing software in 2022. Email marketing software is a type of software that helps companies manage their email campaigns. Regardless of your choice, you can generate and manage email marketing campaigns faster and more efficiently. The 5 Best Email Marketing Software In 2022.

Email Marketing 64

Email Marketing Marketing Marketers User-Generated 64

Hootsuite

JUNE 23, 2022

Research: Checking on the latest social media trends and using social listening and social media analytics to get a sense of what kind of content your social audience craves. If you already have a solid following on your social channels, you can start with your social media analytics. This is “no bad ideas” time. Source: Hemingway App.

User-Generated 112

User-Generated Whitepaper Social Media Marketing Analytics 112

Welcome Software

MARCH 31, 2022

Marketing Resource Management (MRM): An Expert’s Guide. In our recent study, State of Content 2022 , we found that 23% of marketers surveyed intend to spend between $100K and $500K on content in the coming year — with 16% planning to spend up to $5M. . What is marketing resource management (MRM)? Exciting stuff!

Management 52

Management CRM Marketing Marketers 52

Hootsuite

SEPTEMBER 6, 2022

When your campaign is done, you can access all sorts of juicy analytics about your promoted TikTok video’s performance. Your ad has distracting capitalization or uses symbols in place of letters. Schedule posts, learn from analytics, and respond to comments all in one place. Metrics like: Views. Audience age and gender.

Promotion 101

Promotion Analytics Social Media Marketing Advertising 101

Hootsuite

MARCH 8, 2022

This post covers everything you need to know about Pinterest shopping, including the free and paid tools you should be using in 2022. This allows users to find every Product Pin they’ve saved to their own boards in one place. Access advanced conversion tracking analytics. Can you shop on Pinterest? Yes… and also no.

Price 115

Price User-Generated Social Media Marketing Shoppers 115

Hubspot Marketing

APRIL 12, 2022

To get a sense of how marketers planned or pivoted their way through such an unpredictable year and how they will approach media planning in 2022, we surveyed 600+ media planners to gather data on their goals, strategies, the tools they use, and how they met the unique challenges of 2021. Media and Content Planning Strategies.

Gen Z 113

Gen Z Market Research Millennials Content Marketing 113

Sprout Social

APRIL 20, 2022

Meta announced that it plans to invest $1 billion into the creator economy by the end of 2022. It’s the platform of choice for 72% of creators , making it a great place for a brand to get involved in the creator economy. Use analytics reports like the ones offered by Sprout to measure campaign performance.

Influencer Marketing 119

Influencer Marketing Promotion Branding Product 119

Customers.ai

MARCH 1, 2022

Social Media Analytics for Content Creators. These insights are imperative to growing your followers and engagement and understanding the analytics and how to apply them is just as important. Learn how to check to Instagram analytics by checking out this blog post! In addition, you cannot manage comments here.

Analytics 97

Analytics Brand Management Management Customer Journey 97

Sprout Social

JANUARY 24, 2022

And yet, you don’t have to scroll too far through #MarketingTwitter before you find social media managers venting about feeling overworked and undervalued. Social media management and digital marketing is not a one-person job! — Vuh-suun-dher-ah (She/Her) (@ThisDhara) January 12, 2022. It really has gotten out of hand.

Management 99

Management Communications CMO Digital Marketing 99

Hootsuite

FEBRUARY 16, 2022

If branded content and influencer collabs are part of your Facebook marketing strategy in 2022, Brand Collabs Manager should be on your radar. What is Facebook Brand Collabs Manager? Brand Collabs Manager is a tool that helps connect brands with creators on the Meta-owned platforms of Facebook and Instagram.

Management 96

Management Branding Influencer Marketing Advertising 96

Hubspot Marketing

SEPTEMBER 5, 2022

Statistics tell the tale of social impact: 77 percent of social media marketers say that their efforts have been somewhat to very effective in 2022, 79 percent of companies are buying ad space on Facebook and the same number plan to keep investing in Twitter Spaces. Social Media Marketing Goals for 2022. Social media is, well — social.

Social Media Marketing 93

Social Media Marketing PR User-Generated Marketing 93

Bannerflow

FEBRUARY 10, 2022

In our State of In-housing 2022 report, digital transformation was a clear priority for many companies. 38% also said they are actively increasing their engagement with online influencers, while 36% are recognising the power of data and advancing their data-driven analytics to deliver more personalised content.

Transform 52

Transform Influencer Marketing Entertainment Retail 52

Sprout Social

DECEMBER 29, 2022

Now you have to maintain the momentum and manage your brand reputation. According to Nielsen Media, as of 2022 there are over half a million brands globally. In this piece, we’re digging into why managing your brand reputation on social matters along with tools to help you measure your reputation performance.

Analytics 87

Analytics Shoppers Customer loyalty Fashion 87

Bannerflow

FEBRUARY 10, 2022

In our State of In-housing 2022 report, digital transformation was a clear priority for many companies. 38% also said they are actively increasing their engagement with online influencers, while 36% are recognising the power of data and advancing their data-driven analytics to deliver more personalised content.

Transform 52

Transform Influencer Marketing Entertainment Retail 52

Hootsuite

MAY 3, 2022

This is why AI-powered content creation tools can’t fully take the place of good copywriters. 7 best AI-driven content creation tools for 2022. The handy thing is that you can use Grammarly for any content you create, from emails to Slack messages to your content management system. Human stories help build connection.

Management 97

Management Social Media Marketing User-Generated Copywriting 97

Welcome Software

MARCH 15, 2022

The survey – aptly called ‘State of Content 2022’ – was designed to understand the primary challenges modern marketers face in the context of planning, producing and distributing content, and analyzing its performance. This does not include hiring new employees. Content Maturity is a Best-kept Secret.

Transform 52

Transform Marketing Marketers CMO 52

Martech

JUNE 17, 2022

Earlier this month, Scott Brinker revealed the 2022 Stackie Award Winners. Data and analytics tools, as well as internal workflow and collaboration tools, would fall into these categories. However, there are likely quite a few tools that multiple teams have access to, such as some data and analytics tools, like Google Analytics.

Customer Journey 119

Customer Journey Analytics Marketing Automation Platform Advertising 119

The CMO Survey

MARCH 28, 2023

percent increase over the previous year in the September 2022 survey, this group is reporting just 2.9 That’s a huge drop from 2022, which averaged 12 to 15 percent growth and below the long-term survey average (since 2010) of 5.6 percent), while having the right operating model is in second place (19.4 percent in this survey.

CMO 130

CMO Finance Marketing Marketers 130

Hubspot Marketing

JUNE 20, 2022

Whether you’re a new or seasoned social media manager, managing a brand’s social presence can be overwhelming. In this article, we’ll cover the daily and monthly tasks every social media manager needs to succeed. In this article, we’ll cover the daily and monthly tasks every social media manager needs to succeed.

Social Media Marketing 142

Social Media Marketing User-Generated Marketing Marketers 142