Hootsuite
OCTOBER 11, 2022
The Snapchat Ads Manager is a valuable tool for any business wanting to create self-service ads on Snapchat. Learn more about Snapchat Ads Manager: what it is, how to navigate it, and how to use it to make effective Snapchat ads. What is Snapchat Ads Manager? Step 1: Head to Snapchat Ads Manager. promote a local place.
Martech
OCTOBER 4, 2023
It’s worth noting that X doesn’t have the same strict advertising guidelines and practices in place around ad placement, and there is a risk your campaign could appear alongside unrestricted and even offensive content. In 2022, 90% of X revenue was generated through advertising – so this decline had a big impact on profit. “If
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Martech
DECEMBER 21, 2021
The marketing function that was once behind the scenes is now stepping onto center stage, largely driven by the need to manage digital and data, not to mention the heavy migration to a remote-first work environment. What will next year, 2022 bring for marketing operations? 2021 was the breakout year for marketing operations.
Sprout Social
DECEMBER 7, 2021
As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. Here are their predictions on what’s in store for the future of social media marketing in 2022. Over the past year, social media managers have had to analyze trends in real-time to maintain brand relevance.
Search Engine Land
NOVEMBER 1, 2023
Up to 87% of consumers relied on Google to evaluate local businesses in 2022. Here is an overview of SEO best practices for managing and optimizing local listings for SEO. Similar to GBP, Bing Places is another platform where businesses can list their details, ensuring visibility among users of Microsoft Bing.
Hubspot Marketing
JUNE 20, 2022
Having the right people in place on your content team is not enough. In this post, we’ll cover the topic of content workflow — what it is, how to manage it, and how you can create one for your business. Strategists, writers, editors, and managers are people you would have on your content team. Content Workflow Management.
Hootsuite
JUNE 29, 2023
Before we dive into the nuts and bolts of brand reputation management, we want to apologize. But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. No wonder internationally beloved toy company Lego reported a 17% growth in 2022. And you should too. Here’s how.
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