Martech

JULY 24, 2024

Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In In 2022, American Eagle drafted her to join them in the metaverse.) For instance, it partnered with FIFA for the FIFA World Cup Qatar 2022 and FIFA Women’s Cup Australia and New Zealand 2023.

Gen Z

Hootsuite

FEBRUARY 27, 2025

25-34 is the largest age group on YouTube Unlike competing platforms like TikTok, whose user base skews heavily Gen Z , YouTube remains a popular platform for users across generations. Its not clear what percentage of the YouTube audience identifies outside of the gender binary. users spent around 26.21

Gen Z

Sprout Social

MAY 29, 2025

Plus, with more consumers making in-app purchases (currently at 13% overall and rising to 50% with Gen Z), its getting easier to track where sales and revenue are coming from. And let’s face itdifferent audiences behave differently (Hey, Gen Z on TikTok!). The pattern shifts dramatically for Gen Z.

Gen Z

Sprout Social

OCTOBER 11, 2024

Many brands who have successfully reached Gen Z audiences cite increased interest in women’s sports as the primary way they’ve been able to reach that demographic. Interest in women’s sports mirrors newfound interest in other underappreciated events and athletes.

Transform

Buffer Marketing

JULY 15, 2025

Millennials and Gen Z make up the core of the platform’s age distribution Professionals aged 25–34 make up over 47% of LinkedIn’s users — the largest age group on the platform. As of the third quarter of 2025, there are 175 million Premium users , up from 154 million in 2022, and that number keeps climbing.

Gen Z

Sprout Social

AUGUST 12, 2025

As early as 2022, social platforms were citing a clear behavioral shift, and that trend has only accelerated. YouTube Shorts, now generating 200 billion daily views globally, attributes most of that engagement to algorithmic recommendations and creators rather than subscriptions. And audiences are walking right through.

Gen Z

illumin

AUGUST 27, 2024

It found that 20% of Gen Z expected same-day delivery and that 60% of them were willing to pay extra for it. A recent survey suggests that shoppers want brick-and-mortar stores, with 61% of Gen Z respondents saying they are more likely to buy in-person than online.

Retail

Sprout Social

JULY 1, 2025

Her TikTok content often delves into relatable moments and Aussie nostalgia, forming a witty commentary that Gen-Z audiences especially love. Beyond TikTok, Starr co-hosted the 2022 AIMCO Awards and now co-hosts the 7Plus online show, Reality Check. Starr McGowan (@starr) Source: TikTok Followers: 176.8K

Branding

Sprout Social

MAY 12, 2025

In Q4 2024 alone, TikTok generated 186 million downloads from users globally. Per Sprout data, nearly two-thirds (63%) of Gen Z users consume news on TikTok. According to Statista , TikTok is more popular with Gen Z than other social networks. TikTok is expected to reach 35 billion users by 2029. million times.

Gen Z

Hubspot Marketing

MAY 12, 2025

Rhode Skin : Peptide Lip Shape Launch Since its inception in 2022, Rhode Skin has been the talk of the (beauty) town. Stamped by Sabrinas go-to kiss mark and her undeniably fresh Gen Z wit, this collaboration was truly a match made in marketing heaven. Gen Z embraces the unexpected, especially when it doubles as self-expression.

Gen Z

Sprout Social

MAY 19, 2025

2022: Became an independent public benefit corporation, focused on building the AT Protocol. And Millennials, Gen X and Boomers in particular are showing more interest in joining Bluesky over Gen Z. The goal: Explore how social media could be more open and user-driven. It has a clean, simple and recognizable layout.

Gen Z

Sprout Social

DECEMBER 19, 2024

More than 60% of US consumers want companies to stay out of politically charged conversations, up 10% from 2022. According to a Q2 2024 Sprout Pulse Survey, 87% of all consumers agree they expect influencers to speak out about causes that align with their values and take a stand on socialwith Gen Z and Millennials even more likely to agree.

Gen Z

Sprout Social

JUNE 17, 2025

Sprout even wrote about it back in 2022. Not because they go viral or follow Gen Z internet trends, but because they’re consistent and distinct. A (brief) history of unhinged marketing Social marketers already know that unhinged marketing is nothing new. But what is new is leadership buy-in. Short answer: Yes, but with caveats.

Gen Z

SocialPilot

JUNE 19, 2025

Balenciaga faced intense backlash over an ad campaign in 2022, forcing them to issue public apologies and pull the campaign. Take the example of luxury fashion house Balenciaga, whose 2022 holiday ad campaign featuring teddy bears in what appeared to be bondage gear sent Instagram and TikTok netizens into a frenzy.

Management

illumin

SEPTEMBER 26, 2024

For context, social media users (most especially, the Gen Z segment and today’s youth) raved over the “Brat” album ever since its June 2024 launch. He was later reinstated in November 2022 when multi-billionaire Elon Musk acquired the rights to X – though he had been silent with no posts, retweets, or replies.

Gen Z

Neil Patel

JULY 22, 2025

meme revival from 2022 ? It’s painfully obvious when a B2B SaaS brand shoehorns itself into a Gen Z meme format meant for fashion or pop culture. Do you remember the viral “Little Miss?” That’s a great example of trendjacking, or inserting your brand into viral online conversations.

Branding

Backlinko

JULY 31, 2024

Noplace Website: [link] Released: July 2024 HQ: San Francisco, California Users: No data available Funding: $19 million Description: Noplace is a new social media platform aimed at a Gen Z audience. Referred to as a “ mashup of Twitter and Myspace for Gen Z ”, it’s a colorful social app focused on text updates.

Gen Z

Martech

JULY 18, 2025

X user demographics and behavior Number of users Estimates for monthly active users vary: approximately 335 million as of 2024 (a 5% decrease from 2022), over 600 million or 586 million based on ad reach in January 2025. The target demographic is often identified as Gen Z/Millennial men. So let the buyer beware.

Gen Z

Hubspot Marketing

MARCH 10, 2025

While Gen Z does not like the phone, its important for them to remember that most of the decision-makers theyre calling on are still in that older millennial+ age bracket, says Venetz. Its also more than double the cold calling success rate from 2022 a good indicator that cold calling is gaining traction again.

Telemarketing

Search Engine Land

JULY 17, 2024

In 2022, Google ran 894,660 search quality tests, conducted 148,038 side-by-side experiments and performed 13,280 live traffic experiments before launching 4,725 changes to how search works. Nearly half (48%) of PR professionals believe that Gen Z will have the greatest influence on a company’s reputation in the next five years.

Branding

Marketing Insider Group

JULY 21, 2020

Generation Z, she shows, will rise in numbers among the nation’s workers. Virtual Reality Will Likely Generate Nearly $2 Billion in Revenue in 2022. billion in business during 2022. Even for B2B companies, VR will account for 40 percent of their buyer experiences by 2022.

Millennials

Sprout Social

FEBRUARY 24, 2025

According to a 2024 RFI Global report , over a third (35%) of American Gen Z and 21% of millennial respondents said they searched for information on specific banking products using social media. A 2024 FIS study found that less than 25% of Gen Z and Millennial respondents are learning from their financial institutions.

Marketing Strategy

Search Engine Land

SEPTEMBER 7, 2023

TikTok is the search engine of choice for more than half of Gen Z and influences their purchase decisions more than any other platform. That’s according to a new survey from Her Campus Media, a Gen Z media and college marketing company. TikTok is the #1 search engine for more than half of Gen Z.

Gen Z

Hootsuite

NOVEMBER 3, 2022

There’s no question about it: Gen Z is built different. But the definition of who qualifies as Gen Z varies depending on who you ask (for example, if you ask me, it’s anyone who has never had to rewind a VHS). Marketing to Gen Z vs. Millennials. How to market to Gen Z: 7 best practices.

Gen Z

Hubspot Marketing

SEPTEMBER 16, 2022

A 2022 study by Spotify found that 80% of Gen Z consumers enjoy audio content because it allows them to express their individuality and "explore different sides of their personalities." In our 2022 survey , we spoke to Gen Z consumers about their social media habits. Pros of Audio Chatrooms.

Gen Z

Hubspot Marketing

MAY 9, 2023

With this in mind, the company shifted its marketing strategy to focus on TikTok’s user base (which was overwhelmingly Gen Z), leveraging short-form video and user-generated content in its #EyesLipsFace campaign. s newfound focus on a Gen Z audience. s pivot to focus on Gen Z? Furthermore, e.l.f.’s

Gen Z

Practical eCommerce - Marketing

MAY 21, 2023

Pinterest Shuffles is a collage-making app launched in 2022 and popular among younger females, especially when synced to music on TikTok. The post Pinterest Shuffles Attracts Gen Z Females appeared first on Practical Ecommerce.

Gen Z

Search Engine Land

AUGUST 25, 2023

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? 8, 2022, it now has 853 million views and 37.9

Gen Z

Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. TikTok is known as the platform for Gen-Z — and the stats confirm it. Over half of Gen-Z consumers are on TikTok, and 46% of 13-19-year-olds say they use the platform daily. It also boasts 1.2

Gen Z

Hubspot Marketing

SEPTEMBER 19, 2022

Read on to discover which platforms are most popular with consumers in 2022. Social Media Channels Gaining Steam in 2022. A high concentration of its audience belongs to Millennials, Gen X-ers, and Baby Boomers. That said, engagement drops significantly for Gen Z audiences. Facebook currently attracts 2.89

Gen Z

Hubspot Marketing

NOVEMBER 1, 2022

In fact, a 2022 report by InVideo shows that around 50% of brands like Google and IKEA still aren’t leveraging the platform. According to HubSpot Blog Research, TikTok is the number one platform marketers are increasing their investments in for 2022. They saw it as a platform for Gen-Z to make short, funny videos.

B2C

Hubspot Marketing

JULY 25, 2022

Here, we'll explore the shopping trends of 2022 to ensure you're able to meet customers where and when they'd prefer to shop. Plus, we'll uncover the shopping differences between generations. The Top Shopping Trends of 2022. Let's dive in. Influencer recommendations matter more than recommendations from friends and family.

Gen Z

Hubspot Marketing

APRIL 10, 2023

And is TikTok still just for Gen Z? adults about the social media platforms they use in May 2022 and again in January 2023 to find out which apps are growing and which are slowing down. But, the real story is how it's taken off with Gen Z. Gen Z drove this increase, with their Twitch usage jumping from 13% to 17%.

Gen Z

Hootsuite

JULY 11, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. General Snapchat demographics. Source: Digital 2022. Source: Digital 2022. Source: Digital 2022. Source: Digital 2022. Source: Digital 2022. million people.

Gen Z

Hubspot Marketing

SEPTEMBER 16, 2022

Here are our guesses based on recent Gen-Z data and new features from the most popular social media platforms. And data shows Gen-Z is doing the same. August 23, 2022. In August 2022, they tested a feature in which keywords from video comments are highlighted and linked to search results. August 5, 2022.

Gen Z

Hubspot Marketing

NOVEMBER 21, 2022

Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. Gen Z is becoming a growing generation within the creator economy. Content creators and the creator economy are becoming more integral to the success of marketing campaigns.

Gen Z

Hootsuite

MAY 31, 2022

As of January 2022, 433 million people use Pinterest every month. Source: Hootsuite 2022 Digital Trend Report. As of January 2022, Pinterest ranks as the 14th largest platform in terms of global active users. Source: Hootsuite 2022 Digital Trend Report. Source: Hootsuite 2022 Digital Trend Report. The platform’s 3.1%

Social Media Marketing