Hootsuite

JULY 11, 2022

Developing a successful plan for your brand requires knowing a lot about your audience, and that includes which social platforms they use, and how, and why. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. General Snapchat demographics.

Gen Z 103

Gen Z User-Generated Advertising Advertisers 103

Hubspot Marketing

APRIL 10, 2023

And is TikTok still just for Gen Z? adults about the social media platforms they use in May 2022 and again in January 2023 to find out which apps are growing and which are slowing down. But, the real story is how it's taken off with Gen Z. Gen Z drove this increase, with their Twitch usage jumping from 13% to 17%.

Gen Z 138

Gen Z Millennials User-Generated Branding 138

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 115

Gen Z Millennials eCommerce Social Media Marketing 115

Martech

JANUARY 29, 2024

Widespread awareness and excitement about these kinds of models grew with the release of ChatGPT toward the end of 2022, touching every point of our online lives. For instance, marketers may have an idea of who they “think” Gen Z is based on stereotypes or even based on their own collected data. and “What is authenticity?”

Gen Z 111

Gen Z Fashion New Technology Product 111

Hubspot Marketing

NOVEMBER 21, 2022

Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. With growth being the main objective for more content creators, brands should offer mutually beneficial partnerships that help creators meet their goals.

Gen Z 89

Gen Z Millennials Inbound Marketing Entertainment 89

Martech

JULY 21, 2022

consumers (51%) say they’d be less loyal to a brand if the digital experience isn’t as enjoyable as in-person, according to PwC’s Customer Loyalty Survey 2022. For Gen Z, that number soared to 69%. Thirty-two percent of Gen Z stopped using a brand in the last year. More than half of U.S.

Gen Z 119

Gen Z Millennials Branding Customer loyalty 119

Hubspot Marketing

NOVEMBER 1, 2022

As the short-form video platform continues to grow, some brands are struggling to figure out where they fit in. In fact, a 2022 report by InVideo shows that around 50% of brands like Google and IKEA still aren’t leveraging the platform. They saw it as a platform for Gen-Z to make short, funny videos.

B2C 117

B2C Gen Z Marketing Marketers 117

Search Engine Land

FEBRUARY 1, 2023

Additionally, the pandemic also had an effect on television, with linear TV viewership decreasing in 2022. billion by the end of the year, it’s a great opportunity for brands to get in on some of that revenue. A Deloitte study found that Gen Z and Millenials spend on average about 11 hours a week playing video games.

Gen Z 93

Gen Z Advertising Advertisers Branding 93

Hubspot Marketing

JULY 25, 2022

Here, we'll explore the shopping trends of 2022 to ensure you're able to meet customers where and when they'd prefer to shop. Plus, we'll uncover the shopping differences between generations. The Top Shopping Trends of 2022. Let's dive in. Influencer recommendations matter more than recommendations from friends and family.

Gen Z 116

Gen Z Millennials Retail Price 116

Set Up

APRIL 16, 2024

Why is video so appealing to brands? Brands are able to showcase their personality in a way static ads and content can’t get across. Also, video allows brands to be more informal, allowing content to be made cheaper and faster. There is no denying that Millennials and Gen Z have immense purchasing power.

Gen Z 59

Gen Z Millennials Shopper Market Shoppers 59

TechWyse

MARCH 28, 2023

In their blog, Social Book talks about the significance of International Women’s Day and shares an eye-opening point: women are the main customer group of many brands. More than 80% of women say they will continue to follow their favourite brands. billion in the fourth quarter and their full-year revenue for 2022 grew by 11%.

Gen Z 52

Gen Z Finance User-Generated Advertising 52

Hubspot Marketing

JULY 22, 2022

These are the questions we asked 1,000 consumers in our 2022 State of Consumer Trends Survey to find out how people behave after discovering a product they might want. Of course, this will vary drastically by generation, so we’ll include some insights split by age group as we go. How Do Consumers Want to Learn About Products in 2022?

Gen Z 101

Gen Z Product Millennials Retail 101

Hubspot Marketing

JULY 30, 2023

Making good content isn’t even half the battle for brands today. Brands with an engaged social media community will win audiences. Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Consumers slide into brands’ DMs for customer service.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Search Engine Land

OCTOBER 3, 2023

The line between creators and their audiences is blurring Marketers should think twice before using Gen Z, millennials, Gen X, and baby boomers to segment their target audiences. Conversations about generations often focus on differences instead of similarities.” In 2022, 16.7 Episode 2 now has over 823,000 views.

Gen Z 125

Gen Z Millennials Marketing Marketers 125

Hubspot Marketing

DECEMBER 19, 2022

For example, Beyond Meat's collaboration with media personality Kim Kardashian became a viral moment in 2022, but not for the right reasons. August 26, 2022. Only 44% of Gen Z-ers trust endorsements from a celebrity or athlete. Only 44% of Gen Z-ers trust endorsements from a celebrity or athlete.

Gen Z 120

Gen Z Market Trends Millennials Marketing 120

Spiralytics

JANUARY 31, 2023

million people worldwide consumed podcasts in 2022 ( Statista ) Podcast Listening Behavior In 2021, American listeners spent 11.2 million people worldwide consumed podcasts in 2022 ( Statista ) Podcast Listening Behavior In 2021, American listeners spent 11.2 billion on podcast ads ( Statista ) Podcast ad spending will exceed $2.5

Gen Z 133

Gen Z Millennials Transform Marketing 133

Hubspot Marketing

JANUARY 16, 2023

With influencer marketing , brands employ online influencers to promote their products or services. This makes influencers the middleman between brands and their audience. Typically, nano influencers work with brands for little to no pay, instead receiving free products in exchange for a review or endorsement on social media.

Influencer Marketing 137

Influencer Marketing Gen Z Millennials Price 137

Martech

DECEMBER 29, 2022

The ad-free tier on Disney+ got bumped up to $11 when they introduced the ad-supported tier at the end of 2022. In 2022, CTV overtook mobile for global ad impressions. In addition, OOH is viewed as an advertising opportunity for brands that enhances consumer experience while they are traveling along their hyper-connected journeys.”.

Gen Z 117

Gen Z Advertising Advertisers Transform 117

Sprout Social

AUGUST 2, 2022

So what’s hot on YouTube in 2022? For brands, this current YouTube trend provides a great way to get in front of new users and increase your following. Brand bringing this trend to life: Spotify. And brands also have the ability to interact with their audiences in real time, building community by asking and answering questions.

Gen Z 136

Gen Z Promotion Shoppers Energy 136

Hubspot Marketing

MAY 9, 2022

Social media is one of the best ways to amplify your brand and the great content you’re creating. So, what are the best times to post on each social media channel in 2022? Keep this in mind as you review the information and see how that is applicable to your brand. For B2C brands, it’s Saturdays and Sundays. 3 and 6 p.m.,

Gen Z 145

Gen Z B2C Manufacturing Food 145

Econsultancy

JANUARY 27, 2022

With more adspend on digital, greater regulation, social and live commerce, and deeper levels of consumer engagement – 2022 could be the year the influencer industry grows up. trillion by 2025, with Millennial and Gen Z consumers accounting for 62% of global social commerce spend by 2025. This is only going to continue.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Calvyn Lee Blog

JANUARY 28, 2023

This remained true throughout 2022, even despite growing concerns about its data harvesting and privacy policies. Still, as it continued to attract users and became the de facto search engine of Gen-Z, TikTok spent the last year strategically courting advertisers with new tools and integrations.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Hubspot Marketing

FEBRUARY 27, 2023

80+ Instagram Stats Click on a category below to jump to the stats for that category: Instagram's Growth Audience & Demographics Brand Adoption Instagram Post Content Instagram Posting Strategy Instagram's Growth & Usage 1. Instagram saw a 48% increase in ad reach from January 2020 to January 2022. billion users by 2025.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Search Engine Land

JULY 5, 2023

This is the latest evidence that Amazon is a platform that retail brands must pay attention to. But ultimately it comes down to whether TikTok is an effective platform for your brand. ” It then compared 5,638 responses received between June 6 and 26 to 4,643 responses from August 2022. Amazon and Google reign.

eCommerce 97

eCommerce Gen Z Shoppers Millennials 97

Hubspot Marketing

MARCH 20, 2023

According to our Consumer Trends Survey, the most interesting and memorable content brands can share is funny content, relatable content, and content that reflects brand values. Relatable content 36% of consumers say relatable content is the second most interesting and memorable content brands can share on social media.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hubspot Marketing

APRIL 11, 2022

Here's what brands need to know about TikTok's algorithm and the unique path to purchase on the app. Why Brands Need to Be on TikTok in 2022. And brands have been hesitant to adopt TikTok into their existing social strategy. TikTok transforms how brands connect with their audiences, drive purchases and find success.

Gen Z 108

Gen Z Transform Entertainment Customer Journey 108

Hubspot Marketing

FEBRUARY 15, 2024

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.

Branding 120

Branding Fashion Gen Z B2C 120

Hubspot Marketing

DECEMBER 11, 2023

Shaking off the dust of the past, we’re here to answer the most crucial question for you and your brand for the future: Which one should you use? Threads users tend to be younger and more educated , though X is growing its Gen Z segment thanks to its new creator features. Advantages of X Wondering how X can benefit your brand?

Gen Z 97

Gen Z Branding Advertising Advertisers 97

Martech

JULY 28, 2022

Mobile gaming spend will climb from $120 billion in 2021 to $136 billion in 2022. This applies for Gen Z consumers, as well as those in the higher age brackets. Forty-seven percent of the top 1,000 grossing mobile games skew to Gen Z, up from 41% two years ago. This makes mobile gaming advertising 3.2

Gen Z 131

Gen Z Advertising Advertisers Millennials 131

Buffer Marketing

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Gen Z 98

Gen Z Branding Influencer Marketing Fashion 98

Calvyn Lee Blog

JANUARY 28, 2023

Let’s take a look: Social Commerce Marketing Trends Marketers kicked 2022 off with high hopes for social commerce that were dampened by skepticism and slow starts as the year went on. Twitter Shops launched in March 2022. Forty-seven percent were unable to find information about a product’s accessibility features.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Sprout Social

APRIL 12, 2022

Here’s what you can expect from the PR landscape in 2022 and beyond. Consumers continue to hold their favorite brands and businesses accountable for social and political issues. The internet and social platforms are vital tools for storytelling, brand management and connection. 20 PR statistics you can’t ignore in 2022.

Communications 104

Communications PR Gen Z Analytics 104

Hubspot Marketing

OCTOBER 3, 2022

While TikTok is a newer platform, it has made strides in proving itself as a must-have platform for brands, businesses, and creators looking to grow an engaged audience and advertise themselves. Gen Z is discovering and buying products on social media more than any other generation. between January and May of 2022.

Gen Z 131

Gen Z Advertising Advertisers User-Generated 131

Rock Content

APRIL 11, 2023

The State of Consumer Trends , a study conducted by Hubspot Blog Research, has discovered the latest consumer trends, preferences, and behaviors that have shifted from May 2022 until now. And to better understand the whole scenario of changes, across all generations, they surveyed over 1,000 individuals across the U.S.,

Gen Z 76

Gen Z Marketing Strategy Millennials User-Generated 76

Hubspot Marketing

JANUARY 2, 2023

While we can't predict the future, we can identify and interpret the biggest hiring trends we've seen emerging at the tail end of 2022. Gen Z will be joining the workforce. According to Forbes, Gen Z will make up 27% of the global workforce by 2025. Employer branding will be more people-oriented.

Gen Z 115

Gen Z Law Marketing Marketers 115

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. Setting your brand apart from the competition is essential for success. Thanks to social media, the goals of brand marketers are within reach. One in three consumers use social media to learn about or discover new products , services or brands.

Gen Z 114

Gen Z Branding Law Transform 114

Hootsuite

DECEMBER 15, 2021

If you’re looking for inspiration, read on: we’ve put together a guide to the best TikTok trends of 2022. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. 14 of the most important TikTok trends of 2022. What is a TikTok trend? graceegang.

Gen Z 142

Gen Z User-Generated Fashion Transform 142