Hootsuite

MAY 31, 2022

Sure, Pinterest may not boast the same user hours as Facebook or share TikTok’s hype. In 2021, Pinterest’s audience dropped from 478 million monthly active users to 444 million. Pinterest recognized that their 2020 surge in active users was likely down to shoppers staying home. 433 million users are nothing to sniff at either.

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Hubspot Marketing

JANUARY 16, 2023

In 2022, the influencer market in the U.S. 72% of Gen Z and Millennials follow influencers on social media. 38% of marketers say generating sales was their top goal for influencer marketing in 2022. In 2022, the influencer market in the U.S. 72% of Gen Z and Millennials follow influencers on social media.

Influencer Marketing 145

Influencer Marketing Gen Z Millennials Price 145

Hubspot Marketing

JULY 22, 2022

These are the questions we asked 1,000 consumers in our 2022 State of Consumer Trends Survey to find out how people behave after discovering a product they might want. Of course, this will vary drastically by generation, so we’ll include some insights split by age group as we go. How Do Consumers Want to Learn About Products in 2022?

Gen Z 112

Gen Z Product Millennials Retail 112

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. minutes a day on Instagram in 2022.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 129

Gen Z Millennials eCommerce Social Media Marketing 129

Hubspot Marketing

OCTOBER 3, 2022

TikTok has 1 billion global daily active users. Gen Z is discovering and buying products on social media more than any other generation. Gen Z is discovering and buying products on social media more than any other generation. between January and May of 2022. 52% of TikTok users in the U.S.

Gen Z 144

Gen Z Advertising Advertisers User-Generated 144

Sprout Social

AUGUST 15, 2022

In 2021, TikTok hit the one billion milestone of monthly active users, capitalizing on its early fame as people gravitated toward its light, short-form content. This surge in popularity means TikTok is ripe with revenue opportunities, especially considering around 37% of TikTok users in the US earn $100,000 or more yearly.

Gen Z 132

Gen Z Affiliate Marketing User-Generated Promotion 132

Hubspot Marketing

NOVEMBER 21, 2022

Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. For example, platforms like Twitch and TikTok are challenging for companies to navigate because users rely on those spaces for community and entertainment.

Gen Z 104

Gen Z Millennials Inbound Marketing Entertainment 104

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. Smart speaker users can ask their digital assistant to “ask Patròn for a cocktail recipe.” Gen Z Will Continue to Influence Marketing More Than Millennials.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hubspot Marketing

JULY 30, 2023

Our consumer trends survey also backs this up -- 20% of social media users joined an online community in the past three months, and 22% actively participated in one. Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Sprout Social

FEBRUARY 28, 2023

We will provide statistics and data from trusted sources, including the Sprout Social Index™, Social Media Trends for 2022 & Beyond. As of January 2022, 57.2% of users were male and 42.8% The numbers of users are skewed slightly higher to male in the United States, at 58%. of LinkedIn users while only 2.9%

Gen Z 145

Gen Z Thought Leadership User-Generated Millennials 145

Spiralytics

JANUARY 31, 2023

Podcast marketing is a digital marketing trend rapidly gaining traction among web users, with the recent COVID-19 pandemic lockdowns playing a significant role in its popularity. In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista.

Gen Z 133

Gen Z Millennials Marketers Marketing 133

Hubspot Marketing

MARCH 20, 2023

its easier to order snack wraps than it is to get these tickets — McDonald's (@McDonalds) November 17, 2022 Another valuable opportunity is to create funny video content, which is actually the most likely to go viral. However, splitting these preferences up by generation paints a different picture. Image Source 2.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hubspot Marketing

JULY 29, 2022

In this post, discover expert insight and tips from HubSpot’s Nonprofit Marketing Trends Report for 2022 that will help you build the brand awareness you’re looking for. Nonprofit Trends to Watch in 2022. Championing user-generated content. Personalized and segmented campaigns to generate donations.

Market Trends 142

Market Trends Gen Z Non-Profit User-Generated 142

Hubspot Marketing

JUNE 21, 2022

Another marketing tactic non-profit organizations use is user-generated content. It’s particularly helpful for reaching a younger audience, like Gen Z and Millennials. According to TikTok , users made close to 75,000 donations on the platform in 2021 for causes ranging from fighting hunger to humanitarian relief efforts.

Non-Profit 127

Non-Profit Gen Z Millennials User-Generated 127

Hubspot Marketing

MAY 12, 2025

Rhode Skin : Peptide Lip Shape Launch Since its inception in 2022, Rhode Skin has been the talk of the (beauty) town. Rhode succeeded by aligning the Peptide Lip Shape launch with visuals rooted in flexibility, movement, and 90s nostalgia a perfect match for Haileys brand persona and Gen Zs sensibilities. Use scarcity to fuel buzz.

Gen Z 58

Gen Z Fashion User-Generated Digital Marketing 58

SocialPilot

JANUARY 16, 2024

billion active global social media users, that’s 60.6% GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. billion social media users around the world as of October 2023 , equating to 61.4 Let’s dive in!

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Neil Patel

JANUARY 18, 2023

With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. What Search Engine Trends Shaped 2022? Every year sees new trends and priorities for SEOs, and 2022 was no exception. Google pushed several key algorithm updates throughout 2022.

SEO 113

SEO Gen Z User-Generated Advertising 113

Search Engine Land

OCTOBER 3, 2023

Audiences are receptive to AI, but content is still king Creators are utilizing AI to generate some amazing content, as I noted in a previous article, “ The best AI video generators for creators and marketers.” The line between Gen Z and millennials isn’t the only one that’s blurring. Episode 2 now has over 823,000 views.

Gen Z 115

Gen Z Millennials Marketing Marketers 115

Neil Patel

DECEMBER 28, 2021

Google is pretty good at equipping users (and businesses) with information about what it considers important by providing resources like their search engine optimization (SEO) guides and the annual Search Trends report. How to Use the Search Trends Report to Generate Content Ideas. What Is the Google Search Trends Report?

Gen Z 115

Gen Z Health Entertainment User-Generated 115

Hootsuite

APRIL 7, 2022

Social media is always evolving to satisfy the needs and interests of its users. But they do reveal how social trends and user expectations are evolving over time. If you’re not already keeping an eye on the platforms below, it’s worth checking them out to see how social media is changing in 2022. Source: Statista.

Gen Z 145

Gen Z Finance User-Generated Transform 145

Hubspot Marketing

JANUARY 10, 2023

Drizly reported a noticeable increase in non-alcoholic beverage sales in January 2022 — a 48% jump from the prior year’s non-alcoholic beverage sales. A survey by Numerator found Gen Z’s alcohol consumption and purchasing habits are influenced by concerns about how it affects their mood, behavior, and social media presence.

Gen Z 122

Gen Z Millennials User-Generated Influencer Marketing 122

Martech

MAY 3, 2022

Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers. For example, TikTok’s primary audience includes Gen Z and millennials, and it is suited to short, creative video content and building brand awareness.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Hubspot Marketing

OCTOBER 30, 2022

While the two tactics above reflect the broad findings in this report, let’s dive more specifically into the biggest strategic changes marketers expect to see in 2023 and how that's changed from our last 2022 survey. TikTok is used by 42% of marketers and ties for 2nd with YouTube and Instagram as a top ROI-generating platform.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Sprout Social

NOVEMBER 7, 2022

Experts predict total retail sales will hit a record high in 2022. Of the marketers we asked, 90% will run social media holiday campaigns in 2022. According to Sprout’s Advanced Listening tool , holiday marketers have started their social campaigns early in 2022. — Macy's (@Macys) October 27, 2022.

Gen Z 130

Gen Z Retail Marketing Marketers 130

Hubspot Marketing

DECEMBER 8, 2023

Table of Contents Search PPC Statistics Social PPC Statistics Search Engine Marketing Statistics User Behavior Statistics Paid Search Statistics Search PPC Statistics 90% of internet users see Google ads. 46% of web users can’t tell the difference between PPC ads and organic search links. 94% of people skip over search ads.

Gen Z 126

Gen Z User-Generated eCommerce Finance 126

Econsultancy

JANUARY 27, 2022

With more adspend on digital, greater regulation, social and live commerce, and deeper levels of consumer engagement – 2022 could be the year the influencer industry grows up. trillion by 2025, with Millennial and Gen Z consumers accounting for 62% of global social commerce spend by 2025.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Search Engine Land

MARCH 12, 2024

The code appears to suggest that TikTok users will soon start receiving prompts, encouraging them to share still images in the new app to “reach like-minded people who enjoy photo posts,” according to The SpAndroid. The news comes after TikTok launched a dedicated “ photo mode ” for still images in-stream in 2022.

Gen Z 114

Gen Z eCommerce User-Generated Influencer Marketing 114

Hubspot Marketing

JANUARY 24, 2023

Facebook first introduced Reels in September 2021, then launched it globally in February 2022. Music and audio library – Add music from Facebook’s library or use audio used and/or generated by other users. Some are created by Facebook while others are made by users. TikTok favors a younger audience, mostly Gen-Z.

Gen Z 124

Gen Z User-Generated Place Branding 124

Hubspot Marketing

APRIL 12, 2022

To get a sense of how marketers planned or pivoted their way through such an unpredictable year and how they will approach media planning in 2022, we surveyed 600+ media planners to gather data on their goals, strategies, the tools they use, and how they met the unique challenges of 2021. Media and Content Planning Strategies.

Gen Z 116

Gen Z Market Research Millennials Content Marketing 116

Hootsuite

JUNE 7, 2022

billion users spend roughly 11.2 And 90% of users follow at least one business on the platform. Bonus: Get the Instagram advertising cheat sheet for 2022. That goal could be general, like increasing brand engagement. Or it could be more specific, like generating a certain number of purchases. Instagram’s 1.28

Gen Z 145

Gen Z User-Generated Promotion Advertising 145

Rock Content

APRIL 11, 2023

The State of Consumer Trends , a study conducted by Hubspot Blog Research, has discovered the latest consumer trends, preferences, and behaviors that have shifted from May 2022 until now. And to better understand the whole scenario of changes, across all generations, they surveyed over 1,000 individuals across the U.S.,

Gen Z 95

Gen Z Marketing Strategy Millennials Marketing 95

Hubspot Marketing

SEPTEMBER 7, 2022

To rival their competitor in the form of mimicry entailed putting more reels and suggested content into the feeds of Instagram users, and to put more an emphasis on video content as opposed to stills. Instagram wanted to tap into the success garnered from younger audiences as TikTok grew exponentially in 2021, generating $4.6

Gen Z 140

Gen Z Branding User-Generated Millennials 140

Search Engine Land

JULY 5, 2023

Regardless, marketing and advertising budgets will continue to follow users. Overall, the starting point for product searches among online shoppers is Amazon (49%, up from 46% in 2022), followed by Google (34%, down from 35% in 2022). But ultimately it comes down to whether TikTok is an effective platform for your brand.

eCommerce 88

eCommerce Gen Z Shoppers Millennials 88

Hubspot Marketing

JULY 26, 2023

This year, Skims is on track to bring in $750 million in sales, up 50% from 2022. The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. The company has since expanded its product line to include clothing, loungewear, swimwear, and kid's items.

Gen Z 98

Gen Z Millennials Law Fashion 98

Hubspot Marketing

DECEMBER 26, 2023

Experimenting with your lead generation content is crucial to build a strong content strategy. The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads. Here are the types of content you should consider using.

Gen Z 109

Gen Z Direct Mail User-Generated Millennials 109

Marketing Insider Group

JULY 21, 2020

Generation Z, she shows, will rise in numbers among the nation’s workers. For marketers, this myth-busting fact means that they’ll need to diversify their approach to reach every generation. Social listening will become even more important, as will user-generated content. billion in business during 2022.

Millennials 277

Millennials Whitepaper Gen Z Transform 277