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Who cares if Gen Z significantly prefers user-generated content?

Search Engine Land

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. So, why should we begin asking questions about our use of generations now? These are: Generational categories are not scientifically defined.

Gen Z 96
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User-generated content from Catch+Release fuels success for cybersecurity firm F5

Martech

” Licensing and developing user-generated content How does Catch+Release differ from other well-known suppliers of image and video content like Shutterstock, Getty Images and Adobe? ” F5 started working with the agency and Catch+Release around February 2022. We asked the founder and CEO, Analisa Goodin.

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2022 Predictions: E-commerce everywhere

Martech

She added, “I believe these efforts will accelerate in 2022 with simplification as the driver for further innovation in personalization leading to convergence with product discovery.”. In 2022, buyer journeys will continue to get more personalized. As in-store and online shopping merge, ecommerce will explode in 2022,” said O’Connor.

Retail 138
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9 social media marketer predictions for 2022

Sprout Social

Here are their predictions on what’s in store for the future of social media marketing in 2022. As the role continues to evolve, there’s even a chance that the next generation of CMOs may come from social media teams. Will 2022 be the year we say goodbye to job listings that ask SMMs to do it all and then some?

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20 Snapchat Demographics That Matter to Marketers in 2022

Hootsuite

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. General Snapchat demographics. Source: Digital 2022. Snapchat has over 306 million daily active users. Source: Digital 2022. billion internet users in total—so 1.4%

Gen Z 103
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The Best Video Marketing Channels to Grow Your Brand in 2022

Hubspot Marketing

Here, we'll list the best video marketing channels for your long-form, short-form, and live videos — based on ROI, engagement, and lead generation. While many marketers find success on YouTube for different reasons, its large user base ( 2.6 billion active users , to be exact) and advanced ad targeting certainly help.

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YouTube to double down on Shorts in 2022

Martech

YouTube is emphasizing enhancements to it Shorts feature as well as laying out plans to improve shopping experiences in a blog post by Chief Product Officer Neal Mohan setting out its 2022 roadmap. Shopping capabilities will expand via shoppable videos, Live Shopping and via the user interface of the YouTube app.