Econsultancy

JANUARY 27, 2022

With more adspend on digital, greater regulation, social and live commerce, and deeper levels of consumer engagement – 2022 could be the year the influencer industry grows up. One-off posts are now recognised merely as advertising rather than influencer marketing. This is only going to continue.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Spiralytics

JANUARY 31, 2023

Podcast marketing is a digital marketing trend rapidly gaining traction among web users, with the recent COVID-19 pandemic lockdowns playing a significant role in its popularity. In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista.

Gen Z 133

Gen Z Millennials Marketers Marketing 133

Hubspot Marketing

OCTOBER 30, 2022

While the two tactics above reflect the broad findings in this report, let’s dive more specifically into the biggest strategic changes marketers expect to see in 2023 and how that's changed from our last 2022 survey. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Martech

MAY 3, 2022

For example, TikTok’s primary audience includes Gen Z and millennials, and it is suited to short, creative video content and building brand awareness. Facebook has a strong appeal to millennials too , but less so to Gen Z. Influencer marketing. In fact, the influencer marketing market grew from $1.7

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Hubspot Marketing

OCTOBER 27, 2023

dollars in 2022. Statista , 2022) Insider Intelligence predicts social commerce will be a $79 billion industry in the US by 2025. Insider Intelligence , 2022) Chinese consumers spent $352 Billion on all social commerce in 2021. dollars in 2022. HubSpot ) 67% of consumers have already bought through social media platforms.

Gen Z 126

Gen Z Millennials eCommerce Social Media Marketing 126

Hubspot Marketing

JULY 30, 2023

Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app. Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. Brands swap out celebrities for micro-influencers.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hubspot Marketing

MARCH 20, 2023

its easier to order snack wraps than it is to get these tickets — McDonald's (@McDonalds) November 17, 2022 Another valuable opportunity is to create funny video content, which is actually the most likely to go viral. Gen Z’s top preference for learning is short-form video, story posts, or from an influencer they follow.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hubspot Marketing

FEBRUARY 27, 2023

Instagram saw a 48% increase in ad reach from January 2020 to January 2022. Almost a quarter of marketers (23%) predict that Instagram will offer brands the biggest potential to grow their audience in 2023. Instagram is the most-used platform for influencer marketing in the U.S. minutes a day on Instagram in 2022.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. In the U.S., The reason?

Gen Z 126

Gen Z Millennials Entertainment Marketers 126

Hubspot Marketing

DECEMBER 19, 2022

For example, Beyond Meat's collaboration with media personality Kim Kardashian became a viral moment in 2022, but not for the right reasons. August 26, 2022. This number drops to 38% for Millennials. Unsurprisingly, the same study found that influencers are more trusted as brand spokespeople.

Gen Z 137

Gen Z Market Trends Millennials Marketers 137

Hubspot Marketing

JANUARY 10, 2023

Drizly reported a noticeable increase in non-alcoholic beverage sales in January 2022 — a 48% jump from the prior year’s non-alcoholic beverage sales. According to Gallup, alcohol consumption for American adults is on the decline and Gen Z’s drinking patterns may be influencing the shift.

Gen Z 119

Gen Z Millennials User-Generated Influencer Marketing 119

Hubspot Marketing

JANUARY 9, 2023

Mastodon emphasizes community, therefore marketers may have a difficult time finding their footing for their business in fediverse. Pro Tip: If you're interested in pivoting, I'd suggest investing in influencer marketing to connect with your target audience on Mastodon. As of June 2022, YouTube Shorts has amassed 1.5

Gen Z 130

Gen Z Marketers Marketing Millennials 130

Hubspot Marketing

DECEMBER 26, 2023

Influencer Marketing Let’s take a moment to talk about social media marketing trends and how Gen Zers and Millennials fit into the picture. In the last three months, 33% of people within these groups have bought a product due to an influencer’s recommendation. It ranks third in ROI, remaining tried and true.

Gen Z 107

Gen Z Direct Mail User-Generated Millennials 107

SocialPilot

JANUARY 16, 2024

Roughly 215 million new users have joined social media over the past 12 months (since October 2022). In 2022, Facebook generated nearly $114 billion dollars in advertising revenue and is expected to grow to $127 billion by 2027. INSTAGRAM STATISTICS Instagram stayed on course to become the flagbearer of the creators’ economy in 2022.

Gen Z 116

Gen Z User-Generated Millennials Advertisers 116

Hubspot Marketing

SEPTEMBER 28, 2022

Whether you're a millennial with a true crime podcast or a Gen Z fashionista with a style blog — you can be a part of the creator economy in whatever niche you choose. To compete with TikTok, YouTube also launched the YouTube Shorts Fund, dedicating a total of $100 million to creators from 2021 to 2022. million annually. SHEINpartner.

Gen Z 109

Gen Z Influencer Marketing Entertainment Marketers 109

Spiralytics

FEBRUARY 7, 2023

million social media users in the Philippines in 2022 – Meltwater 82.4% increase in social media users from 2021 to 2022 – Meltwater As of July 2022, Facebook accounts for around 91.1% million users in the Philippines in early 2022 – DataReportal YouTube had 56.50

Social Media Marketing 95

Social Media Marketing Gen Z User-Generated Millennials 95

Spiralytics

FEBRUARY 21, 2023

Many brands and businesses continuously take advantage of this trend by creating viral marketing campaigns to promote their products. Some people also attribute this fad to the power of influencer marketing using the platform TikTok. million millennials (25 to 34 years old) at 29%. million users, or 39.8% of the populace.

Gen Z 103

Gen Z Millennials User-Generated Digital Marketing 103

Hubspot Marketing

FEBRUARY 16, 2023

Instagram is also top-dog in the influencer marketing space. Last year, it was the most popular platform for influencer marketing in the U.S. – and more marketers are planning to leverage Instagram for their campaigns in 2023. billion monthly active users.

User-Generated 145

User-Generated Gen Z Non-Profit Advertisers 145

Sprout Social

MAY 10, 2019

Cisco predicted that video will make up 82% of global internet traffic by 2022, and with the year fast approaching, YouTube is one of the forces that certainly appears positioned to make it a reality. 3. Millennials prefer YouTube over TV.

Marketing Strategy 112

Marketing Strategy B2C User-Generated Millennials 112

Hootsuite

JUNE 7, 2022

Bonus: Get the Instagram advertising cheat sheet for 2022. An Instagram campaign is when Instagram business profiles share content designed to achieve a marketing goal. Generation Z and Millennials are most likely to make decisions based on personal, social, or environmental values. 9 types of Instagram campaigns.

Gen Z 145

Gen Z User-Generated Promotion Advertisers 145

Sprout Social

JUNE 20, 2024

This guide will give you an overview of the UK influencer market, from the costs to the different influencer niches. Plus, we’ve put together a step-by-step plan for developing your UK influencer marketing strategy. A 2022 survey found that influencers do influence purchasing decisions.

Gen Z 54

Gen Z Millennials Food Fashion 54

Hootsuite

SEPTEMBER 7, 2022

Work with influencers. Influencer marketing is a powerful tool. One recent survey found that 8% of shoppers had bought something in the past 6 months because an influencer promoted it. Collaborating with an influencer on your Black Friday strategy can help you reach new customers and boost your sales.

eCommerce 122

eCommerce Shoppers Retail Fashion 122

Econsultancy

DECEMBER 6, 2021

billion users in 2022. Predictions from App Annie’s 2022 Mobile Forecast Report suggest TikTok could surpass 1.5 In 2021, TikTok has grown at a much faster rate than its closest rivals, even though it was banned in one of its largest markets – India – partway through the previous year.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertisers 54

Spiralytics

APRIL 23, 2023

In a 2022 survey , half of the businesses worldwide have implemented AI in at least one business area. Influencer Marketing Will Continue to Rise Influencer marketing combines traditional and modern marketing strategies. Global influencer marketing was valued at $16.4 billion in 2022.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Power Digital Marketing

DECEMBER 1, 2022

TikTok’s extension to three minutes also gives marketers more creative liberty than it has in the past. TikTok and YouTube aren’t just vehicles for influencer marketing and showcasing videos of a company’s culture, products and services. The top 10 social media sites & platforms 2022. Evaluate ad types.

Gen Z 52

Gen Z User-Generated Millennials B2C 52

Power Digital Marketing

JANUARY 19, 2023

Alternatively, businesses can work with a digital marketing agency that pairs them with the candidates that will best help meet their TikTok marketing goals. #3 3 Harness analytics to monitor the campaign’s progress They say what is not measured can’t be managed, and this certainly holds true for TikTok affiliate marketing.

Affiliate Marketing 40

Affiliate Marketing Marketing Strategy Millennials User-Generated 40

Power Digital Marketing

DECEMBER 10, 2022

A primary audience (70%) of users under the age of 35 with Millennial buying power 3. With the help of Instagram story, reels, posts, and more, creating an instagram marketing strategy can be beneficial for you brand. The top 10 social media sites & platforms 2022. 10 Instagram statistics you need to know in 2022.

Affiliate Marketing 52

Affiliate Marketing Marketers Marketing User-Generated 52

Hootsuite

AUGUST 30, 2022

Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Our Social Trends 2022 report , and future updates, where we do that for you.

Gen Z 109

Gen Z Millennials User-Generated Marketers 109

Hubspot Marketing

JANUARY 31, 2023

Influence with Millennials Instagram is the sweet spot for Millennials. Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ). Instagram is also thriving in the influencer marketing space.

Gen Z 132

Gen Z Millennials User-Generated Shipping 132

Exposure Ninja

OCTOBER 2, 2023

The Spruce Pets took this exact approach, ranking second on Google for the term “best dog collar” with a blog titled “The 9 Best Dog Collars of 2022 for Any Sized Dog”. The article provides value and advice to the reader while backing up its statements with the Infosys Modernization Radar 2022 report.

PR 52

PR Marketers Marketing Promotion 52

Hubspot Marketing

JULY 22, 2022

Jump to our Gen Z deep dive >> Millennials Overview (ages 25-35). Social media, internet search, and YouTube ads are also the top ways Millennials discover new products. Facebook, YouTube, and Instagram are the top social media apps among Millennials. Jump to our Millennial deep dive >> Gen X Overview (ages 35-54).

Gen Z 139

Gen Z Millennials Retail User-Generated 139

Sprout Social

FEBRUARY 24, 2025

The influence of social media in financial services In the past, the financial services customer relationship mightve started with a meeting with a financial advisor. A 2024 FIS study found that less than 25% of Gen Z and Millennial respondents are learning from their financial institutions.

Marketing Strategy 81

Marketing Strategy Gen Z Finance Social Media Marketing 81