CXL

OCTOBER 4, 2022

Leverage FOMO in social media marketing 3. Choose influencers based on influence, not audience size 5. Use customer research to identify the marketing channels and messaging that should attract and engage buyers, then conduct growth experiments to validate your hypotheses. This collaboration makes sense.

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Hubspot Marketing

JULY 25, 2022

In this post, we’ll discuss the insight we gathered from director+ level marketers about their companies marketing strategies and what they will look like in 2022. Read on to learn: Trends Marketing Leaders are Following. Marketing Strategies Marketing Leaders Use. Challenges Marketing Leaders Face.

Influencer Marketing 115

Influencer Marketing Inbound Marketing Social Media Marketing B2C 115

Econsultancy

DECEMBER 6, 2021

While some of this investment can be attributed to a bounce-back for the advertising sector in the wake of Covid-19, it points to a rapid shift toward social-first strategy that would likely have occurred regardless, albeit on a lesser scale. billion users in 2022. TikTok expected to surpass 1.5

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Martech

FEBRUARY 2, 2022

On top of these fragmented data issues , more and more marketers are searching for the latest insights and technologies to help them prepare for social marketing changes on the horizon. To help with this, here are three of the most important social media trends to look out for in 2022.

Marketing 101

Marketing Marketers Influencer Marketing Communications 101

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 115

Gen Z Millennials eCommerce Social Media Marketing 115

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. You can do this through cross-platform promotion, blogs, and influencer marketing. Link your Instagram account to your other social platforms.

eCommerce 117

eCommerce Key Performance Indicator User-Generated Promotion 117

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Here’s what you can expect from the PR landscape in 2022 and beyond.

Communications 104

Communications PR Gen Z Analytics 104

Hubspot Marketing

OCTOBER 30, 2022

While the two tactics above reflect the broad findings in this report, let’s dive more specifically into the biggest strategic changes marketers expect to see in 2023 and how that's changed from our last 2022 survey. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Sprout Social

SEPTEMBER 7, 2022

TikTok marketing is the process of using TikTok and TikTok content to promote your brand and its products or services. While social media marketing creates a cohesive strategy for all social media platforms —TikTok marketing focuses just on TikTok. Tap into TikTok influencer marketing.

Branding 89

Branding Marketing Marketers Influencer Marketing 89

Hootsuite

AUGUST 30, 2022

Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Influencer marketing. General Gen Z stats.

Gen Z 102

Gen Z Millennials User-Generated Marketing 102

Hubspot Marketing

DECEMBER 26, 2023

They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Because those statistics point so clearly to the growing shift toward social media marketing, we’ll also share data and tips on leveraging the top four social media channels for lead generation.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Hubspot Marketing

APRIL 25, 2022

We predicted more industries and brands would start getting creative with their marketing tactics and dabble with TikTok over time. However, in 2022, brands are still struggling to find their place on TikTok. In 2022, InVideo reported 50% of top brands do not have a presence on TikTok. Leveraging TikTok Influencer Marketing.

Gen Z 111

Gen Z Influencer Marketing Social Media Marketing Finance 111

Hootsuite

MARCH 8, 2022

This post covers everything you need to know about Pinterest shopping, including the free and paid tools you should be using in 2022. And, if you do influencer marketing , your partners can tag your products in their regular or Idea Pins to make it easier for their audience to shop your stuff. Can you shop on Pinterest?

Price 115

Price User-Generated Social Media Marketing Shoppers 115

Calvyn Lee Blog

JANUARY 28, 2023

Tiktok Marketing Trends Social Commerce and Accessibility Marketing Trends Trends #1 Tiktok Marketing Since 2019, TikTok has consistently ranked as one of the world’s most downloaded apps. This remained true throughout 2022, even despite growing concerns about its data harvesting and privacy policies.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Hubspot Marketing

FEBRUARY 28, 2023

Elon Musk (@elonmusk) November 1, 2022 In late 2022, Elon Musk announced a revamp of the Twitter Blue subscription program upping the price from $5 to $8 per month (or $11.99 Marketing Snippets The latest marketing news and strategy insights. Why social media marketing was the real winner of Super Bowl LVII.

User-Generated 136

User-Generated Social Media Marketing Price Influencer Marketing 136

Hootsuite

JANUARY 24, 2022

Fourstarzz Influencer Recommendation Engine. It’s hard to trust a brand name with two “z”s in it, but despite the questionable spelling, Fourstarzz is a super useful marketing tool both for quickly building an influencer marketing campaign proposal and getting custom recommendations to suit your unique content.

Marketing Strategy 145

Marketing Strategy Analytics User-Generated Marketing 145

Hootsuite

MAY 19, 2022

Even if the number of total users shrunk for the first time in early 2022, getting Facebook likes still promotes your content to some 2.11 Source: Digital 2022 Global Overview Report. Read on for tips to help you understand the role likes play in your Facebook marketing and why it’s important that your likes are authentic.

Social Media Marketing 141

Social Media Marketing User-Generated Promotion Analytics 141

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. And a sure way to boost engagement is by fostering a tight-knit social media community.

Branding 142

Branding Social Media Marketing User-Generated Entertainment 142

Spiralytics

MARCH 29, 2023

Many would also argue that it was Facebook that started social media marketing. Social media marketing is the reason for the success of many new brands. A lot of businesses owe their popularity to social media platforms, especially Facebook. Well, then, let’s get started.

Branding 96

Branding Social Media Marketing Promotion Marketing 96

Calvyn Lee Blog

JANUARY 28, 2023

As we discuss Tiktok marketing trends earlier and a few marketing trends later for this year, social commerce and accessibility are playing an important role. At the same time, a wave of new integrations and updates may very well accelerate adoption internationally in 2023, presenting a new world of opportunities for marketers.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Sprout Social

DECEMBER 12, 2022

We’re social creatures, and platform shake-ups or passing social trends can’t change that. So when the future of social media marketing feels chaotic, remember that ambiguity can also be an opportunity. — Jon-Stephen Stansel (@jsstansel) September 19, 2022. You know what you’re doing. Just kidding.

Gen Z 97

Gen Z Social Media Marketing Shipping Management 97

Hootsuite

MAY 2, 2022

Read on to discover some essential Instagram Reels stats that will inform your digital marketing strategy in 2022. Instagram Reels will turn 2 years old in August 2022. In 2022, Instagram users will be on the platform for 30 minutes per day. More than one in three teens are excited to see more dance challenges in 2022.

Gen Z 130

Gen Z Social Media Marketing Digital Trends Fashion 130

Hubspot Marketing

JANUARY 31, 2023

And if so, what does this mean for your social media marketing? What does it mean when a social media platform "dies?" In fact, a whopping 91% of Baby Boomers, 88% of Millennials, and 83% of Gen X-ers have visited Facebook in the past three months, according to HubSpot's 2022 Consumer Trends Report.

Gen Z 119

Gen Z Millennials User-Generated Shipping 119

Hootsuite

FEBRUARY 14, 2023

These influencers have cultivated their audience for years to build their brand on social media from the ground up. In this article, we’ll cover who the top influencers are, how to work with them, and what makes someone a social mega- influencer. What makes someone a top influencer? billion views).

Entertainment 110

Entertainment Fashion Influencer Marketing Energy 110

Hubspot Marketing

MARCH 20, 2023

Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media. Relatable content 36% of consumers say relatable content is the second most interesting and memorable content brands can share on social media.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Martech

NOVEMBER 15, 2023

Holiday spending is projected to be up between 3% and 4% over 2022, according to the National Retail Federation. Consumers are looking to spend, and it’s not too late for marketers to act. With more seamless buying experiences, social buzz can also be converted into social commerce, especially in these categories.

Shoppers 112

Shoppers eCommerce Shipping Retail 112

Hootsuite

JULY 7, 2022

Looking for some help on how to incorporate nanoinfluencers into your marketing campaigns? Let’s start with the basics: Influencer marketing! The influencer earns a few (or many) dollars for their effort. This is where smaller influencers can help. Do it better with Hootsuite , the all-in-one social media toolkit.

Influencer Marketing 104

Influencer Marketing Health Price Promotion 104

Sprout Social

JULY 13, 2022

Social media in Europe: Advice from 3 marketers in the region. European social media usage has evolved over the past few years, creating a new landscape for social media marketers to play in. Mass social media adoption has shown consumers the power of their own voice,” says Porch.

Gen Z 95

Gen Z Entertainment Social Media Marketing Shipping 95

Hootsuite

DECEMBER 8, 2022

marketers leveraged influencer marketing in 2022, and this number only continues to grow. In fact, the influencer market is valued at over 16 billion U.S. Why are brands spending their marketing dollars in this way? Because influencer marketing works. Because influencer marketing works.

Gen Z 95

Gen Z Influencer Marketing User-Generated Promotion 95

Hubspot Marketing

MAY 2, 2023

By the end of 2022, over 450 million active users were on Pinterest. On platforms such as Instagram and TikTok where influencer marketing is to be expected, users can often feel constantly sold to. On trend: how marketers can use social media trends to get in front of new customers. billion users).

Real Estate 123

Real Estate User-Generated Fashion Food 123

Hubspot Marketing

MAY 2, 2023

By the end of 2022, over 450 million active users were on Pinterest. On platforms such as Instagram and TikTok where influencer marketing is to be expected, users can often feel constantly sold to. On trend: how marketers can use social media trends to get in front of new customers. billion users).

Real Estate 116

Real Estate User-Generated Fashion Food 116

Hootsuite

MARCH 23, 2022

You can make good money as an influencer even if your last name doesn’t end in -ardashian. Instagram has committed to spending $1 billion USD by the end of 2022 to reward creators and encourage them to make social media their job. ??Not Selling products and services directly on social media (e.g. Be over 18.

Affiliate Marketing 112

Affiliate Marketing Fashion Influencer Marketing Price 112

Digital Marketer

DECEMBER 19, 2022

Since the early 2000s, the ecommerce market size has been growing rapidly. According to Insider Intelligence , US ecommerce sales are predicted to pass $1 trillion in 2022. Omnichannel marketing. Digitization of products & media. Social & influencer marketing. Marketing on the go.

Transform 83

Transform eCommerce Retail Entertainment 83

Customers.ai

FEBRUARY 7, 2024

Aslam’s work extends beyond Solutions 8, contributing significantly to the digital marketing community as a Traffic Coach for DigitalMarketer.com and co-hosting the Perpetual Traffic Podcast​ 4. Her innovative approach has successfully harnessed the power of influencer marketing and data to elevate brands like Montblanc and Ray-Ban.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Buffer Marketing

FEBRUARY 27, 2024

” Jayde hosts conversations on LinkedIn Live on everything from the Black creator economy to talent management with guests like creator marketing pro Lindsey Gamble , Canopy founder Ayomi Samaraweera, and Women in Influencer Marketing founder, Jessy Grossman (more on WIIM below).

Gen Z 98

Gen Z Branding Influencer Marketing Fashion 98

Unbounce

MARCH 23, 2023

Why should you be doing digital marketing? We don’t really think that statement is controversial, but if you don’t believe us, here are some wild facts: In 2022, people around the world spent just over 400 minutes on the web every day. It’s great for influencer marketing and user-generated content, too.

Digital Marketing 75

Digital Marketing Affiliate Marketing Social Media Marketing Marketing 75

Hootsuite

AUGUST 10, 2022

Unless you’re a plucky time-traveler from the 1800s, you probably already know what an influencer is. (If If you do fall into that first category, welcome to 2022! Influencing as a career has made a significant impact on social marketing, and on the media industry as a whole. So a wider audience is a given.

Marketing 107

Marketing Marketers Influencer Marketing Social Media Marketing 107