Remove 2022 Remove Market Research Remove Marketing Strategy
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How to Do Market Research: A Guide and Template

Hubspot Marketing

With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy? To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members.

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B2B Content Marketing Budgets Set to Grow in 2022 [Research]

Marketing Insider Group

As the year is quickly approaching an end, content marketers are scrambling to secure that 2022 budget. Content marketing budgets are expected to grow in 2022 – yay! Content marketing saw substantial growth after the pandemic, a slightly bittersweet feeling for the industry. Content marketing is trending up

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How marketing fuels the shift from problem-market fit to product-market fit

Martech

As companies scale, marketing leaders face increasing pressure to deliver results with limited resources while adapting to evolving market dynamics. Marketing must drive the transition from problem-market fit to product-market fit. This shift becomes evident in how marketing implements its measurement program.

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Data-driven marketing strategy: Why social insights are key

Sprout Social

Listening makes creating data-driven marketing strategies more accessible, and gives your entire organization the tools to outpace the competition, improve your content strategy, iterate on new product designs and build more impactful campaigns. — Sprout Social (@SproutSocial) October 24, 2022.

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The HubSpot Blog’s 2022 Instagram Marketing Trends Report

Hubspot Marketing

In 2022, Instagram will continue to prioritize video, expand on social shopping tools, make it easier for creators to monetize their content and partner with brands, and rework direct messaging (DM) interfaces. Top Instagram Marketing Survey Findings. 84% say Instagram marketing was effective for their company last year.

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The HubSpot Blog’s 2022 Content & Media Planning Report [Data]

Hubspot Marketing

And, if anything, 2020 and 2021 taught marketing teams how important content planning and re-planning is. Curious about some strategies and insights specifically? But which strategies are most effective to achieve these goals? Media and Content Planning Strategies. The Most Effective Media Planning Strategies.

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What Is a Product Marketing Manager? Job Description and Salary

Hubspot Marketing

Product Marketing Manager’s Core Responsibilities Just like salaries, a product marketing manager's responsibilities may vary from company to company. Market Research When diving deep into the role, the first thing I saw was market research. So, it’s important your PMM has done their research.