Hubspot Marketing

APRIL 18, 2022

When it comes to influencer marketing , B2B companies are reporting much higher return on investment than B2C companies. In fact, 25% of B2B marketers say it’s the marketing strategy they plan to leverage the most in 2022, compared to only 10% of B2C marketers. View this post on Instagram.

B2C 118

B2C Market Trends Marketing Marketers 118

Hubspot Marketing

APRIL 19, 2022

In 2022, Instagram will continue to prioritize video, expand on social shopping tools, make it easier for creators to monetize their content and partner with brands, and rework direct messaging (DM) interfaces. Top Instagram Marketing Survey Findings. 30% work with influencers (or creators) and 42% plan to start this year.

Market Trends 113

Market Trends Marketing Marketers Affiliate Marketing 113

Hubspot Marketing

AUGUST 8, 2022

But it's not just an entertainment hub — it's a powerful marketing tool. According to a HubSpot Blogs report of 500+ video marketers, almost half ( 48% ) of marketers plan to increase their investment in YouTube this year. While many marketers find success on YouTube for different reasons, its large user base ( 2.6

Video Marketing 121

Video Marketing Branding User-Generated Millennials 121

Hubspot Marketing

JUNE 28, 2022

So let’s dive into video marketers' top goals in 2022. Video Marketing Goals. The top three video marketing goals include increasing revenue (focused on by 33% of respondents(, raising brand awareness and advertising products/services (with 32% of marketers focusing on each).

Video Marketing 116

Video Marketing Marketing Marketers Promotion 116

Litmus

OCTOBER 26, 2022

As Gordon puts it: “Data gives you a predictability that is the ultimate advantage when creating your marketing plan.”. — alemieux (@alemieux) October 26, 2022. Reminder: not everyone speaks marketing technology (or martech). — Litmus (@litmusapp) October 26, 2022. How to Speak “Martech” to Everyone.

CRM 95

CRM Email Marketing Finance CMO 95

Hubspot Marketing

JUNE 22, 2022

It's no surprise that one in five social media marketers plans to invest the most in YouTube this year, according to a recent HubSpot Blog's report. billion by the end of 2022 — keeping YouTube on its toes. As a result, 52% of marketers who use TikTok plan to increase their investment in 2022.

Gen Z 121

Gen Z Millennials Price Social Media Marketing 121

Bannerflow

DECEMBER 16, 2021

To keep pace with competitors, you should make a robust social media advertising strategy an important aspect of your overall marketing plan. While 2021 has been another pandemic-affected year, we have seen shifts in comparison to 2020, so what will 2022 bring? Four key social ad trends for 2022: The prominence of video.

Advertising 98

Advertising Advertisers Influencer Marketing Entertainment 98

OnPassive Marketing

AUGUST 16, 2022

According to a survey, although influencer marketing did not exist a decade ago, in the present scenario, it is on the rise, with 93% of marketers using it strategically. So, let us know what influencer marketing is and how we can develop strategies for it in 2022 that could work best for your business.

Influencer Marketing 89

Influencer Marketing Marketing Strategy Marketing Marketers 89

Hubspot Marketing

APRIL 12, 2022

And, if anything, 2020 and 2021 taught marketing teams how important content planning and re-planning is. Media and Content Planning Strategies. The Most Effective Media Planning Strategies. Ultimately, all of the above strategies are highly effective and will see significantly increased use and investment in 2022.

Gen Z 107

Gen Z Market Research Millennials Content Marketing 107

Hubspot Marketing

JUNE 24, 2022

Inbound Marketing for Nonprofits. Your nonprofit organization likely takes up all of your time, and building a marketing plan might seem like an added responsibility that’s just not worth it. Inbound marketing is all about creating valuable experiences that positively impact people and your business.

Non-Profit 145

Non-Profit Inbound Marketing Education Transform 145

OnPassive Marketing

AUGUST 20, 2022

In 2022, there will be many different types of brand marketing. Online advertising is growing too quickly to keep up with, so a brand’s marketing strategy in 2022 will be more innovative than ever. What Is Brand Marketing? Brand marketing uses marketing strategies to create, maintain and grow a brand.

Branding 73

Branding Direct Mail Social Media Marketing CRM 73

OnPassive Marketing

OCTOBER 26, 2022

With such an opportunity before us, the question is: will social media marketing be rewarding in 2022? Social Media Marketing Overview And History. Social media marketing is creating content and engaging with customers or potential customers on social media platforms such as Facebook, Twitter, LinkedIn, and Instagram.

Social Media Marketing 85

Social Media Marketing User-Generated Marketing Marketers 85

Lynton Web

DECEMBER 8, 2021

While we’re happy 2021 is over and 2022 is here, we still can’t believe how quickly it flew by. It went so fast it felt like our team was planning for 2022 before we knew it. Have you thought about your inbound marketing efforts for 2022? The Ultimate 2022 Inbound Marketing Template! What’s Included?

Inbound Marketing 52

Inbound Marketing Marketing Marketers Marketing Plan 52

Sprout Social

APRIL 20, 2022

Meta announced that it plans to invest $1 billion into the creator economy by the end of 2022. Influencer marketing is one of the most common and familiar ways that businesses use to make money on Instagram. Sprout Social can help you with campaign management , leaving you with more time to plan and engage.

Influencer Marketing 117

Influencer Marketing Promotion Branding Product 117

CXL

OCTOBER 4, 2022

Leverage FOMO in social media marketing 3. Your ecommerce marketing plan will only be effective if you understand key customer traits. Marketers often build their strategies based on assumptions, or they miss key pain points and desires by going too shallow in their research. Leverage FOMO in social media marketing.

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Hubspot Marketing

FEBRUARY 27, 2023

22% of marketers say Instagram has the most growth potential in 2023 than any other platform. Instagram saw a 48% increase in ad reach from January 2020 to January 2022. Almost a quarter of marketers (23%) predict that Instagram will offer brands the biggest potential to grow their audience in 2023. Source ) 3. Source ) 4.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Hubspot Marketing

OCTOBER 31, 2022

In 2022, 51% of B2C marketers plan to increase their marketing budget. Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Hubspot Marketing

SEPTEMBER 11, 2023

General Visual Content Stats Video Marketing Stats Emerging Visual Marketing Stats Infographic Stats Social Media Stats 52 Visual Content Marketing Statistics You Should Know General Visual Content Statistics Video is the most popular and effective media format. 80% of marketers held live events in 2022.

Content Marketing 113

Content Marketing Gen Z Health Inbound Marketing 113

Hubspot Marketing

OCTOBER 30, 2022

While the two tactics above reflect the broad findings in this report, let’s dive more specifically into the biggest strategic changes marketers expect to see in 2023 and how that's changed from our last 2022 survey. Using social media DMs for customer service is relatively new, but already used by 29% of marketers.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

CXL

NOVEMBER 23, 2022

CXL Live 2022 was a blast. Of course, we took care of the usual aspects of every offline marketing conference, and CXL Live 2022 brought together 300 returning attendees and first-timers, taking over a rooftop venue in downtown Austin. CXL live is a marketing conference that gets it. In-person events FTW!

Law 78

Law Transform Marketing Marketers 78

OnPassive Marketing

APRIL 2, 2022

For a YouTube video marketing strategy in 2022, follow these steps. This article explains how you can incorporate YouTube marketing into your 2022 video marketing strategy. As a result, you can include this into your marketing approach to get a competitive edge.

Video Marketing 57

Video Marketing Marketing Strategy Social Media Marketing Marketing 57

OnPassive Marketing

JULY 12, 2022

These trends outline the importance of good content marketing in the E-Commerce world and plenty of opportunities for creating good, high-quality content. How To Create An E-Commerce Content Strategy In 2022? The post How To Create An E-commerce Content Strategy In 2022? Find these tips to help you get started.

Shoppers 78

Shoppers Marketing Mix User-Generated Content Marketing 78

Hubspot Marketing

MARCH 28, 2023

billion in revenue in 2022, an 11% decline year-over-year. Social App Report 2022 ) Image Source 5. 7% of social media marketers believe that Twitter is the most effective for building an active community on social media, higher than LinkedIn but less effective than Instagram at 26%. Twitter Marketing ) 12. million users.

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Plan Education 145

Calvyn Lee Blog

JANUARY 28, 2023

As we discuss Tiktok marketing trends earlier and a few marketing trends later for this year, social commerce and accessibility are playing an important role. At the same time, a wave of new integrations and updates may very well accelerate adoption internationally in 2023, presenting a new world of opportunities for marketers.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

SMA Marketing

APRIL 11, 2022

Each year, we put together a list of some of our favorite digital marketing tools for you and your team to put to the test. Keep reading to review the best digital marketing tools for 2022. 10 Digital Marketing Tools for 2022. SEMrush is our team’s favorite all-in-one digital marketing tool.

Digital Marketing 52

Digital Marketing Inbound Marketing Analytics SEO 52

Hubspot Marketing

SEPTEMBER 19, 2022

Read on to discover which platforms are most popular with consumers in 2022. Social Media Channels Gaining Steam in 2022. YouTube is also a top favorite amongst video marketers. In addition, video marketers ranked YouTube as the second-best platform for ROI. Social Media Channels Losing Steam in 2022. Back to You.

Gen Z 135

Gen Z Millennials Social Media Marketing User-Generated 135

Hubspot Marketing

JANUARY 16, 2023

31 Influencer Marketing Stats to Know in 2023. The Influencer Marketing Landscape. In 2022, the influencer market in the U.S. 1 in 4 marketers currently leverage influencer marketing. 89% of marketers who currently engage with influencer marketing will increase or maintain their investment in 2023.

Influencer Marketing 139

Influencer Marketing Gen Z Millennials Price 139

OnPassive Marketing

APRIL 2, 2022

You may convey a more detailed, customized message to potential customers when you utilize a programmatic marketing plan to complete your digital marketing. Thanks to the digital age, media ad buyers may now maintain track of campaign results, such as critical analytics connected to their programmatic marketing campaign.

Advertising 56

Advertising Advertisers Transform Price 56

OnPassive Marketing

SEPTEMBER 10, 2022

You need to know your target market and what kind of message you want to send them. Without a plan, you won’t be able to reach out to potential customers effectively. As a business owner, you need to know the different types of customer marketing to engage your target audience and convert leads into customers.

Customer Marketing 72

Customer Marketing Direct Mail Customer Social Media Marketing 72

Rock Content

SEPTEMBER 19, 2023

Now that you know more about interactive content , we are ready to check out the examples: Black Friday This is a global campaign that we ran in 2022 that basically consists of a hub where we added 3 sessions with rich materials. Click here to see the updated version of the Hub!

eBook 94

eBook Marketing Plan User-Generated Product 94

Hubspot Marketing

JULY 11, 2022

In our survey, we found short-form video leads in usage with it being leveraged by 58% of marketers. Nearly half (46%) of marketers will plan to use short-form videos for the first time in 2022 and 36% will invest in short-form videos more than any other format. Video Marketing on YouTube.

Video Marketing 112

Video Marketing Branding User-Generated Marketing 112

Hubspot Marketing

MARCH 8, 2024

Boston Consulting Group , 2023) A majority of social media marketers (68%) use social media to drive traffic to products on its own website. trillion USD market cap. Data Reportal , 2023) Most marketers say they have an employee responsible for managing social commerce. trillion USD market cap. Business Insider , 2022)

eCommerce 97

eCommerce Gen Z B2C Shoppers 97

Hubspot Marketing

DECEMBER 8, 2023

To that end, we’ve compiled a long and useful list of PPC — on both search and social — and SEM statistics that marketers can use in 2023 to guide and validate important strategic choices in their marketing plans. 97% of people used the web to find local businesses in 2022. The largest social ad market in the world?

Gen Z 98

Gen Z User-Generated eCommerce Finance 98

Martech

OCTOBER 31, 2023

Does your marketing plan include post-holiday sales? TikTok saw a 25% increase in total video views, compared to a typical week, in the weeks between Christmas 2022 and mid-January 2023. Spend cash and gift cards received over the holidays (32%). Many TikTok users will want to know.

Gen Z 108

Gen Z Shoppers Food Marketing Plan 108

Hubspot Marketing

APRIL 26, 2022

In 2022, it's clear that Instagram is no longer just a photo-sharing app. And, our recent survey of 580 Instagram marketers found that using the app’s shopping tools enables the highest ROI of any Instagram strategy. It took until March 2022 for Instagram to officially announce that it would be expanded to all users in the U.S.

Marketing 125

Marketing Marketers Marketing Plan Product 125

Hubspot Marketing

MAY 30, 2023

Since its launch in 2017, TikTok has had a meteoric rise in growth and popularity and has quickly become a key platform for marketers and businesses. Per a 2022 survey by Capterra , over half of small businesses found success promoting their offerings organically on TikTok, and 78% had a positive ROI running paid ads on the app.

Customer Acquisition 109

Customer Acquisition Influencer Marketing Promotion Advertising 109

Hubspot Marketing

DECEMBER 26, 2023

In 2022, 88% of marketers surveyed said they plan to maintain or increase their investment in blog/SEO the following year. Facebook The platform leads in ROI and was predicted to see the most investment in 2023, as 1 in 4 marketers plan to invest for the first time this year.

Gen Z 104

Gen Z Direct Mail User-Generated Millennials 104