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How to build Influencer Marketing Strategy in 2022?

OnPassive Marketing

Social media is filled with some form of influencer marketing. Only a decade ago, the arena of influencer marketing was only limited to a few celebrities. But presently, social media influencers are on a considerable rise. There are ample benefits of influencer marketing campaigns.

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31 Influencer Marketing Stats to Know in 2023

Hubspot Marketing

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023. Here, we've rounded up 31 stats to give you a better picture of the influencer landscape, its effectiveness, and the platforms that get the most traction in this space.

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Influencer Marketing Guide: How to Work With Social Media Influencers

Hootsuite

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. There’s no one-size-fits-all approach to making this strategy work, but with the right planning and research, just about every business can benefit. What is influencer marketing?

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B2B & B2C Instagram Marketing Trends of 2022 [Data from 500 Marketers]

Hubspot Marketing

Better Success with Influencer Marketing. When it comes to influencer marketing , B2B companies are reporting much higher return on investment than B2C companies. In fact, 25% of B2B marketers say it’s the marketing strategy they plan to leverage the most in 2022, compared to only 10% of B2C marketers.

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Webinar: Influencer Marketing and Content Marketing

Econsultancy

This webinar draws on Econsultancy’s upcoming Content Marketing Best Practice Guide and Influencer Marketing Best Practice Guide. The reports have been created with the help and insight of leading professionals in both content and influencer marketing to give you the edge. Register Now.

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The Top 5 B2C Marketing Trends of 2023 [New HubSpot Blog Data]

Hubspot Marketing

In 2022, 51% of B2C marketers plan to increase their marketing budget. Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies.

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Four key social media advertising trends for 2022

Bannerflow

To keep pace with competitors, you should make a robust social media advertising strategy an important aspect of your overall marketing plan. While 2021 has been another pandemic-affected year, we have seen shifts in comparison to 2020, so what will 2022 bring? Four key social ad trends for 2022: The prominence of video.