Hubspot Marketing

OCTOBER 30, 2022

While the two tactics above reflect the broad findings in this report, let’s dive more specifically into the biggest strategic changes marketers expect to see in 2023 and how that's changed from our last 2022 survey. Using social media DMs for customer service is relatively new, but already used by 29% of marketers.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

APRIL 12, 2022

And, if anything, 2020 and 2021 taught marketing teams how important content planning and re-planning is. Media and Content Planning Strategies. The Most Effective Media Planning Strategies. Ultimately, all of the above strategies are highly effective and will see significantly increased use and investment in 2022.

Gen Z 115

Gen Z Market Research Millennials Content Marketing 115

Hubspot Marketing

DECEMBER 19, 2022

For example, Beyond Meat's collaboration with media personality Kim Kardashian became a viral moment in 2022, but not for the right reasons. August 26, 2022. This number drops to 38% for Millennials. Marketing is all about experimentation, and the metaverse became a new playground for marketers to explore.

Gen Z 138

Gen Z Market Trends Millennials Marketing 138

Hubspot Marketing

JULY 30, 2023

Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app. Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. So will social media marketers finally make the leap to TikTok in 2023?

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Spiralytics

JANUARY 15, 2025

million monetizable daily active users (mDAU) in the last reported quarter of 2022, up from 229 million in the previous quarter. Statista ) In 2022, X made $4.73 X ) Trust in X ads dropped from 22% in 2022 to 12% in 2024 under Elon Musks leadership. Kantar ) Around 26% of marketers plan to spend less on X ads in 2025.

Non-Profit 52

Non-Profit User-Generated Advertisers Advertising 52

Hubspot Marketing

MARCH 8, 2024

Boston Consulting Group , 2023) A majority of social media marketers (68%) use social media to drive traffic to products on its own website. trillion USD market cap. Data Reportal , 2023) Most marketers say they have an employee responsible for managing social commerce. trillion USD market cap. trillion USD market cap.

eCommerce 120

eCommerce Gen Z B2C Shoppers 120

SocialPilot

JANUARY 16, 2024

Roughly 215 million new users have joined social media over the past 12 months (since October 2022). In 2022, Facebook generated nearly $114 billion dollars in advertising revenue and is expected to grow to $127 billion by 2027. INSTAGRAM STATISTICS Instagram stayed on course to become the flagbearer of the creators’ economy in 2022.

Gen Z 116

Gen Z User-Generated Millennials Advertisers 116

Hootsuite

NOVEMBER 28, 2022

Find out if Reddit marketing is right for you, and how to get started on the self-proclaimed “ frontpage of the Internet. ”. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Affiliate marketing. What is Reddit? Host an AMA.

Branding 124

Branding Gen Z Affiliate Marketing User-Generated 124

Sprout Social

FEBRUARY 21, 2022

With the platform doubling down on video content in 2022, it goes without saying that video should be part of your Instagram content strategy. With Instagram prioritizing Reels in 2022 and Reels displaying in multiple Feeds, now is a great time to add them to your strategy. — Sprout Social (@SproutSocial) February 7, 2022.

Thought Leadership 145

Thought Leadership Gen Z Real Estate Education 145

Hubspot Marketing

DECEMBER 26, 2023

Influencer Marketing Let’s take a moment to talk about social media marketing trends and how Gen Zers and Millennials fit into the picture. It’s no wonder that influencer marketing, which is prevalent across social media platforms, has the second highest ROI in terms of lead generation, just after short-form videos.

Gen Z 109

Gen Z Direct Mail User-Generated Millennials 109

Businesses Grow

MARCH 27, 2023

Department of Labor and copied a complex data set about marketing employment in my home state of Tennessee. This was an analysis of 2022 fourth-quarter trends, by month, across every county in the state. Test 6: Create a marketing plan Prompt: I am creating a marketing plan for an electric bike shop in Knoxville, Tennessee.

Gen Z 145

Gen Z Transform Millennials Marketing 145

Hootsuite

AUGUST 10, 2021

Not convinced influencer marketing can lead to real business results? Civic Science found that 14% of 18-to-24-year-olds and 11% of millennials had bought something within the last six months because a blogger or influencer recommended it. marketers plan to use Instagram for their influencer campaigns in 2021. 93% of U.S.

Influencer Marketing 145

Influencer Marketing Marketing Marketers Affiliate Marketing 145

Hootsuite

SEPTEMBER 15, 2022

With their bright hair, (debatably) adorable faces and even cuter outfits, many millennials spent their childhoods collecting trolls. — Wendy’s (@Wendys) January 12, 2022. — Bungie (@Bungie) May 4, 2022. But when it comes to the internet, the social media troll is much different. NationalRoastDay. you are a toaster.

Millennials 29

Millennials Health Management Branding 29

Hubspot Marketing

MAY 12, 2025

That said, take a look at fresh data from HubSpots 2025 State of Marketing Report for an insights-driven perspective on why this years biggest and best digital marketing campaigns captured the hearts (and pockets) of modern consumers everywhere: 92% of marketers plan to maintain or increase their investments in brand awareness in 2025.

Gen Z 57

Gen Z Fashion User-Generated Digital Marketing 57

Marketing Insider Group

SEPTEMBER 14, 2020

will be spent through voice commerce by the year 2022. ( This may be why the State of Inbound report revealed that 11% of marketers plan to start their own podcast program. Video Marketing Statistics. Images help to increase content marketing effectiveness because they help sites reach more views with a larger audience.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Hubspot Marketing

FEBRUARY 16, 2023

Unsurprisingly, 47% of marketers plan to increase their investment in YouTube in 2023. It's also no coincidence that more than half of marketers (54%) say long-form content is effective on social media – and YouTube is the undisputed hub for this type of content.

User-Generated 145

User-Generated Gen Z Non-Profit Advertising 145

Marketing Insider Group

FEBRUARY 5, 2024

(Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. SEMrush) The U.S.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Econsultancy

DECEMBER 6, 2021

billion users in 2022. Predictions from App Annie’s 2022 Mobile Forecast Report suggest TikTok could surpass 1.5 In 2021, TikTok has grown at a much faster rate than its closest rivals, even though it was banned in one of its largest markets – India – partway through the previous year.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hootsuite

SEPTEMBER 7, 2022

That means a marketing plan in the lead-up to Black Friday so that you can capture your customers’ attention and get them excited for your online sales. According to our 2022 Social Trends report , 24% of businesses said TikTok is their most effective channel for reaching their business goals. billion in sales. TikTok Shopping.

eCommerce 122

eCommerce Shoppers Retail Fashion 122

Power Digital Marketing

NOVEMBER 30, 2022

That makes an expertly honed retail marketing plan the golden ticket to rising above the noise: it’s how brands reach customers, make an impression and build an enduring relationship. . Even so, the marketing tactics that work for digital-only brands won’t necessarily propel retailers forward. Investopedia. SMS Comparison.

Retail 52

Retail Gen Z Marketing Marketers 52

Power Digital Marketing

DECEMBER 10, 2022

A primary audience (70%) of users under the age of 35 with Millennial buying power 3. With the help of Instagram story, reels, posts, and more, creating an instagram marketing strategy can be beneficial for you brand. The more Instagram insights you can glean, the more clarity you’ll carry into your own marketing plan.

Affiliate Marketing 52

Affiliate Marketing Marketing Marketers User-Generated 52

TechWyse

MARCH 28, 2023

Lastly, 81% of millennial women say that “social media” is the best way to communicate with brands. Coca-Cola’s marketing efforts are clearly working in their favour as the company saw its revenue grow 7% to $10.1 billion in the fourth quarter and their full-year revenue for 2022 grew by 11%.

Gen Z 52

Gen Z Finance User-Generated Advertisers 52

Marketing Insider Group

MARCH 28, 2024

Refresh Your Content Marketing Strategy In 2023, content marketing and creation will continue to play an important role in every e-commerce business owner’s marketing strategy. Implementing an effective content marketing strategy enhances brand awareness, educates audiences, builds credibility and increases customer loyalty.

eCommerce 120

eCommerce Shoppers User-Generated Promotion 120

Econsultancy

DECEMBER 13, 2021

Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025. 2021 saw what WARC calls a ‘meteoric rise’ in the value of the market, growing 23.8%

Advertisers 52

Advertisers Advertising Retail Shoppers 52