Buffer Marketing

FEBRUARY 6, 2025

The social media site isn’t limited to younger users anymore. TikTok report showed weekly TikTok users aged between 35-44 have only grown since 2022. This marketing strategy might provide better results in the short-term but needs to be supplemented with organic content to achieve best results over the long-term.

SEO 113

SEO Real Estate User-Generated Promotion 113

Sprout Social

MAY 29, 2025

Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketing strategy and making smarter decisions that drive future success. Layer your campaign with expert strategies, and you can multiply your ROI.

Gen Z 82

Gen Z Social Media Marketing Transform Marketing 82

Hootsuite

NOVEMBER 21, 2024

If you work in social media marketing, odds are you’ve been told (or haunted by) this one phrase. Well, as is often the case on social media, change is in the cards for 2025. And according to Hootsuite’s 2025 Social Media Trends report , attitudes toward ‘going viral’ have soured. Make us go viral.

Transform 121

Transform Marketing Marketers Traditional Marketing 121

Hubspot Marketing

MAY 12, 2025

That said, take a look at fresh data from HubSpots 2025 State of Marketing Report for an insights-driven perspective on why this years biggest and best digital marketing campaigns captured the hearts (and pockets) of modern consumers everywhere: 92% of marketers plan to maintain or increase their investments in brand awareness in 2025.

Gen Z 83

Gen Z Fashion User-Generated Digital Marketing 83

Sprout Social

JANUARY 21, 2025

Organic social media is the key ingredient in bringing all of those pieces together. 8 organic social media growth techniques to try in 2025 Lets break down the most important strategies for organic growth so you can make the most of your social media marketing strategy this year.

Social Media Marketing 126

Social Media Marketing User-Generated Fashion Promotion 126

Sprout Social

JUNE 17, 2025

Brands everywhere are breaking away from overly polished, conventional posts, making seemingly “authentic”—and certainly chaotic—content the crux of their strategy. Adopting an unhinged marketing strategy in hopes it will make your brand stand out, or even go viral, is likely to backfire. Sprout even wrote about it back in 2022.

Gen Z 111

Gen Z Energy Marketing Marketers 111

Sprout Social

MAY 12, 2025

Posted in 2022, her second-ever TikTok, A day in my life as a bakery owner, has been viewed over 3.3 Strategise smarter with TikTok Australia statistics When it comes to crafting a winning marketing strategy, knowledge is power. One Australian food business embracing the power of TikTok is Brooki Bakehouse. million times.

Gen Z 64

Gen Z Transform Fashion Food 64

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. At a time when misinformation spreads rapidly online, financial institutions can use social media to inform and protect their audiences.

Marketing Strategy 80

Marketing Strategy Gen Z Finance Social Media Marketing 80

Sprout Social

DECEMBER 7, 2021

So who better to predict the future of social media marketing than the people behind the profiles? That’s why we asked SMMs across industries what they think is next for social media as both an industry and a profession. More senior-level marketing roles will call for social media experience.

Social Media Marketing 145

Social Media Marketing Marketing Marketers User-Generated 145

Hootsuite

SEPTEMBER 16, 2022

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. Each social media platform operates as a silo. The right social media marketing stack quite simply makes you a better marketer.

Social Media Marketing 144

Social Media Marketing Analytics CRM Marketing 144

Martech

MAY 3, 2022

Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers. billion people worldwide use social media, and the social media advertising market’s worldwide revenue was $153 billion in 2021, according to data from Hootsuite.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

AWeber

MAY 3, 2022

But to get there, you may need to revaluate the ecommerce marketing strategies available to you. The industry is constantly evolving which means you need dynamic ecommerce marketing ideas to ensure that you always achieve the best ROI (return on investment) on your ecommerce marketing campaigns. Who doesn't!

eCommerce 128

eCommerce Marketing Strategy Social Media Marketing User-Generated 128

Marketing Insider Group

MARCH 18, 2021

Billions of people around the world are on at least one social platform. Nearly ninety-two percent of marketers 1 in U.S.-based based businesses larger than 100 employees leverage social media marketing to tap into this large consumer group’s potential. Establish a Marketing Calendar. Revisit Your Plan.

Social Media Marketing 111

Social Media Marketing Marketing Strategy Thought Leadership B2C 111

Sprout Social

MAY 24, 2022

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. So what’s next?

Social Media Marketing 144

Social Media Marketing Gen Z Direct Mail Communications 144

OnPassive Marketing

OCTOBER 26, 2022

With such an opportunity before us, the question is: will social media marketing be rewarding in 2022? Social Media Marketing Overview And History. Social media marketing aims to build relationships with customers or potential customers and create a brand image that leads to increased sales.

Social Media Marketing 85

Social Media Marketing Marketing Marketers User-Generated 85

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain.

Social Media Marketing 94

Social Media Marketing Marketing Strategy Marketing Marketers 94

Hootsuite

JANUARY 24, 2022

Adjust your marketing strategy to better target them. You’ve built your perfect Twitter toolkit… and now it’s time to level up the rest of your social media marketing tools to match. Check out our list of the best apps and tools for social marketers or dive deep into the world of Instagram tools here.

Marketing Strategy 145

Marketing Strategy Analytics User-Generated Marketing 145

Hubspot Marketing

OCTOBER 30, 2022

While the two tactics above reflect the broad findings in this report, let’s dive more specifically into the biggest strategic changes marketers expect to see in 2023 and how that's changed from our last 2022 survey. As we discussed above, we believe that data-driven marketers will win in 2023. Let’s take a quick look.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? What is social media marketing?

Social Media Marketing 97

Social Media Marketing User-Generated Marketing Marketers 97

CXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? Leverage FOMO in social media marketing 3.

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you. 18 fool-proof Black Friday marketing strategies.

Marketing Strategy 115

Marketing Strategy Shoppers eCommerce Retail 115

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). What this means for your social media marketing strategy.

Social Media Marketing 145

Social Media Marketing Marketing Marketers B2C 145

Hubspot Marketing

OCTOBER 17, 2022

If you're like me and need help keeping track of all these changes, here's a breakdown of 11 new features you should integrate into your 2022 Instagram marketing strategy. 11 New Instagram Features Marketers Should Be Using in 2022. Reels Template. Image Source.

Social Media Marketing 143

Social Media Marketing Marketing Marketers Promotion 143

Hootsuite

DECEMBER 1, 2022

A well-thought-out LinkedIn marketing strategy is the best way for you to stand out in that crowd. LinkedIn is a very different beast from the other social platforms. Building an effective strategy will require some planning and perseverance. What is a LinkedIn marketing strategy? Set clear goals.

Marketing Strategy 145

Marketing Strategy Thought Leadership Marketing Marketers 145

Sprout Social

NOVEMBER 2, 2021

A social media company’s social team testing a new social channel is incredibly meta. By experimenting with a TikTok marketing strategy we’re poised to be an early leader and a source of data, inspiration and thought leadership within our industry. Refining our TikTok marketing strategy.

Marketing Strategy 137

Marketing Strategy Key Performance Indicator Thought Leadership Social Media Marketing 137

Hubspot Marketing

APRIL 11, 2022

Why Brands Need to Be on TikTok in 2022. Putting together a whole strategy for each social platform, monitoring the results, and optimizing performance is a lot of work. And brands have been hesitant to adopt TikTok into their existing social strategy. How The TikTok Algorithm Works in 2022. Let's be honest.

Gen Z 126

Gen Z Transform Entertainment Customer Journey 126

Hubspot Marketing

MAY 6, 2022

Understanding this connection makes it less important how much you spend, and instead lets you focus on the impact of your social ads. In this piece, we’re taking a look at how to measure social media marketing ROI and offering a look at eight tools to help streamline the process. How does this happen? Download Now.

Social Media Marketing 98

Social Media Marketing Marketing Marketers User-Generated 98

Hootsuite

APRIL 27, 2022

Messenger was grown out of the original Facebook Chat functionality and spun off into its own product in 2011, making the instant messaging platform 11 years old in 2022. Over 3 billion people are predicted to use messaging apps in 2022. So, what does Meta’s domination mean for social media marketing?

Digital Trends 115

Digital Trends Social Media Marketing Communications User-Generated 115

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. In other words, you need to consider CX in every aspect of your marketing strategy. Growth in Emerging Markets and a More Diverse Audience.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hubspot Marketing

JULY 14, 2022

Your social media strategy is your master plan for how you create, post, and engage with your social media content. It encompasses your social content guidelines, posting cadence, social media marketing campaigns , creative plans, and engagement strategy. Creating a strategy: 1.

Social Media Marketing 145

Social Media Marketing Real Estate Key Performance Indicator Promotion 145

Many Chat

APRIL 21, 2022

Day 2 of ManyChat’s 2022’s Instagram Summit featured the panel “Women in Instagram Business,” moderated by ManyChat’s head of marketing, Anna Tutckaia. The event was filled with content advice and marketing tips businesswomen seeking to successfully build their business with Instagram and other social media marketing.

Social Media Marketing 105

Social Media Marketing Transform Marketing Marketers 105

Hubspot Marketing

JULY 25, 2022

A recent HubSpot Blog survey asked 1,067 global marketing professionals working in B2B and B2C companies about the top marketing trends they leverage, the strategies they use, and the challenges they face. Read on to learn: Trends Marketing Leaders are Following. Marketing Strategies Marketing Leaders Use.

Inbound Marketing 135

Inbound Marketing Social Media Marketing Influencer Marketing B2C 135

Hootsuite

JUNE 23, 2022

Creating content for social media can be anything from writing a catchy caption all the way through to designing a major integrated social campaign with a large team and multiple influencers. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.

User-Generated 130

User-Generated Whitepaper Social Media Marketing Analytics 130

Hootsuite

OCTOBER 11, 2022

— Hannah Litt (@hannahlitt) August 27, 2022. If your Instagram performance is lagging, or you’re frustrated after a shadowban, maybe it’s time to revise your marketing strategy instead. The post 6 Ways to Avoid the Instagram Shadowban in 2022 appeared first on Social Media Marketing & Management Dashboard.

Law 136

Law Education Promotion Social Media Marketing 136

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Sprout Social

NOVEMBER 15, 2021

Note: The majority of these are free marketing resources but some paid options did make the cut. Social media marketing resources. Social media marketing is an enormous and ever-changing field. What to read first: Building your social media marketing strategy for 2022.

Copywriting 98

Copywriting Social Media Marketing CMO Marketing 98

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. SEMrush) The U.S.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120