Hootsuite

MAY 8, 2023

Insurance social media marketing presents unique challenges. Social media marketing for insurance companies offers the ability to address those concerns. Social media marketing for insurance agents feeds your sales funnel. billion in 2022. Consumers are often price-sensitive.

Social Media Marketing 89

Social Media Marketing Gen Z Education Health 89

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. How to use social media marketing for retail to get more sales.

Social Media Marketing 104

Social Media Marketing Retail Branding Shoppers 104

Rock Content

NOVEMBER 21, 2023

Social media is a critical tool for B2C customers but is more challenging to leverage for B2B. This article will cover some social media marketing strategies that work for SaaS B2B. A practical place to start this discussion is by debunking some of those myths. If they are positive, you can thank them.

Social Media Marketing 52

Social Media Marketing Key Performance Indicator Transform B2C 52

Hubspot Marketing

MAY 6, 2022

Understanding this connection makes it less important how much you spend, and instead lets you focus on the impact of your social ads. In this piece, we’re taking a look at how to measure social media marketing ROI and offering a look at eight tools to help streamline the process. How does this happen? Download Now.

Social Media Marketing 97

Social Media Marketing Marketing Marketers User-Generated 97

Sprout Social

JANUARY 27, 2020

Beyond the saturation of beauty bloggers, retailers, foodies and entertainers, there’s plenty of space for marketers to achieve impactful marketing goals for their software businesses. Here’s five stats to get you fired up about social media marketing for your software company. . Not convinced?

Social Media Marketing 101

Social Media Marketing Communications Entertainment Marketing 101

AWeber

MAY 3, 2022

Have a strategy in place for regularly publishing high-quality search-engine optimized content on your ecommerce website to engage current customers and attract new ones to your brand. You can then use this content on your site or as part of your social media marketing strategy. Use social media marketing.

eCommerce 121

eCommerce Marketing Strategy Social Media Marketing User-Generated 121

Hootsuite

JULY 11, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Snapchat is the world’s 12th most popular social media platform. Source: Digital 2022. Source: Digital 2022. Source: Digital 2022. Source: Digital 2022.

Gen Z 103

Gen Z User-Generated Advertising Advertisers 103

Hubspot Marketing

APRIL 11, 2022

Why Brands Need to Be on TikTok in 2022. Putting together a whole strategy for each social platform, monitoring the results, and optimizing performance is a lot of work. And brands have been hesitant to adopt TikTok into their existing social strategy. How The TikTok Algorithm Works in 2022. Let's be honest.

Gen Z 108

Gen Z Transform Entertainment Customer Journey 108

Many Chat

APRIL 21, 2022

Day 2 of ManyChat’s 2022’s Instagram Summit featured the panel “Women in Instagram Business,” moderated by ManyChat’s head of marketing, Anna Tutckaia. The event was filled with content advice and marketing tips businesswomen seeking to successfully build their business with Instagram and other social media marketing.

Transform 105

Transform Social Media Marketing Marketing Marketers 105

Hootsuite

APRIL 27, 2022

If we’re being honest, we think it’s one of the most under-tapped resources available to a business, especially given the rise of social commerce and audiences placing a higher value on authentic communication and customer service. Over 3 billion people are predicted to use messaging apps in 2022. billion times.

Digital Trends 99

Digital Trends Social Media Marketing Communications User-Generated 99

Hootsuite

AUGUST 22, 2022

Go from #clueless to #confident with this complete guide to using LinkedIn hashtags, including the top tags to use in 2022. Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers. 20+ top LinkedIn hashtags in 2022.

Thought Leadership 93

Thought Leadership Analytics Social Media Marketing Management 93

Many Chat

APRIL 21, 2022

Day 2 of ManyChat’s 2022’s Instagram Summit featured the panel “Women in Instagram Business,” moderated by ManyChat’s head of marketing, Anna Tutckaia. The event was filled with content advice and marketing tips businesswomen seeking to successfully build their business with Instagram and other social media marketing.

Transform 98

Transform Social Media Marketing Marketing Marketers 98

Hubspot Marketing

NOVEMBER 1, 2022

According to Hubspot Blog Research, 44% of marketers currently leverage TikTok. In fact, a 2022 report by InVideo shows that around 50% of brands like Google and IKEA still aren’t leveraging the platform. According to HubSpot Blog Research, TikTok is the number one platform marketers are increasing their investments in for 2022.

B2C 117

B2C Gen Z Marketing Marketers 117

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. Brands on social media have the added benefit of giving people a place they can easily contact you and where you can reach out to them.

eCommerce 117

eCommerce Key Performance Indicator User-Generated Promotion 117

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies. 79% of marketers post video on Facebook.

Social Media Marketing 140

Social Media Marketing Marketing Marketers B2C 140

Hootsuite

DECEMBER 15, 2021

If you’re looking for inspiration, read on: we’ve put together a guide to the best TikTok trends of 2022. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. 14 of the most important TikTok trends of 2022.

Gen Z 142

Gen Z User-Generated Fashion Transform 142

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 94

eCommerce Gen Z B2C Shoppers 94

Hootsuite

JANUARY 10, 2022

New for 2022: Idea Pins. Right now, this is an organic-only format but Pinterest is currently testing sponsored Idea Pins in the United States and planning to rollout Idea Pin ads to everyone in late 2022 — so start getting ready for it now! New for 2022: Try on product Pins. You just need to get your brand in front of them.

Fashion 145

Fashion Promotion Advertising Advertisers 145

Martech

MAY 16, 2024

As of 2022, 93% of U.S. Here are the top 5 ways they decide: Recommendations from family and friends (44%) Homepage of streaming app (40%) TV home screen (39%) Social media ads (25%) TV commercials (23%) The smart TV hub or the streaming service homepage is a place where CTV viewers spend a lot of time. households.

Retail 99

Retail Entertainment Influencer Marketing Advertising 99

Martech

DECEMBER 15, 2022

Sponsorship deals for female athletes grew 20% year-over-year in 2022, according to sports and entertainment intelligence platform SponsorUnited. Brands leveraged these partnerships through digital channels, including social media, where sponsorships of women athletes saw a 70% boost in engagement this year. Growth in charities.

Entertainment 78

Entertainment Place Branding Social Media Marketing 78

Econsultancy

DECEMBER 6, 2021

While some of this investment can be attributed to a bounce-back for the advertising sector in the wake of Covid-19, it points to a rapid shift toward social-first strategy that would likely have occurred regardless, albeit on a lesser scale. billion users in 2022. Global social media ad spend was up 50.3%

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hootsuite

MAY 16, 2022

But how do you know if your costs are “good” or not in the first place? Bonus: Get the Facebook advertising cheat sheet for 2022. See how all your social marketing is working together and snap up optimization opportunities before they pass by with quick, actionable insights. How much do Facebook ads cost in 2022?

Advertising 94

Advertising Advertisers User-Generated Price 94

Bannerflow

DECEMBER 8, 2021

The programmatic advertising trends you need to know for 2022: Slow death of the cookie. According to Ofcom research highlighted by BBC News , UK media habits were transformed by the pandemic restrictions. And we believe it to be among the programmatic advertising trends worth exploring in 2022. Read on to find out more.

Advertising 98

Advertising Advertisers Transform Retail 98

Hootsuite

JULY 5, 2022

Instagram itself says , “Reels is the best place to grow creatively, grow your community, and grow your career.”. Hootsuite’s Global State of Digital April 2022 update reports that the average Instagram business account posts 1.64 — Adam Mosseri (@mosseri) April 20, 2022. 11 strategies for organic Instagram growth.

Analytics 110

Analytics Management Branding Social Media Marketing 110

OnPassive Marketing

SEPTEMBER 13, 2022

What was considered marketing is now an entirely different process with newer, more effective tools. This article discusses how marketers can keep up with these changes and use the seven outbound marketing channels on the rise for 2022. Outbound marketing is a great way to connect with customers and build relationships.

Outbound Marketing 62

Outbound Marketing PR Social Media Marketing Event Marketing 62

Hootsuite

AUGUST 30, 2022

Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. General Gen Z stats. Gen Z is 20.67% of the U.S. population.

Gen Z 102

Gen Z Millennials User-Generated Marketing 102

Hootsuite

MARCH 8, 2022

This post covers everything you need to know about Pinterest shopping, including the free and paid tools you should be using in 2022. This allows users to find every Product Pin they’ve saved to their own boards in one place. Manage your Pinterest shopping campaigns alongside all your social media marketing with Hootsuite.

Price 115

Price User-Generated Social Media Marketing Shoppers 115

Martech

FEBRUARY 2, 2022

On top of these fragmented data issues , more and more marketers are searching for the latest insights and technologies to help them prepare for social marketing changes on the horizon. To help with this, here are three of the most important social media trends to look out for in 2022.

Marketing 101

Marketing Marketers Influencer Marketing Communications 101

OnPassive Marketing

APRIL 2, 2022

For a YouTube video marketing strategy in 2022, follow these steps. This article explains how you can incorporate YouTube marketing into your 2022 video marketing strategy. Make a s ocial media YouTube channel for your business. This is the first place where your channel’s viewers will congregate.

Video Marketing 57

Video Marketing Marketing Strategy Social Media Marketing Marketing 57

Hootsuite

SEPTEMBER 6, 2022

Your ad has distracting capitalization or uses symbols in place of letters. Schedule posts, learn from analytics, and respond to comments all in one place. The post TikTok Promotion: How to Boost Your Discoverability in 2022 appeared first on Social Media Marketing & Management Dashboard.

Promotion 100

Promotion Analytics Social Media Marketing Advertising 100

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. And a sure way to boost engagement is by fostering a tight-knit social media community.

Branding 142

Branding Social Media Marketing User-Generated Entertainment 142

Hubspot Marketing

SEPTEMBER 20, 2022

20 Best Instagram Story Ideas for 2022. Say the social media marketer from the home decor brand discovers that its audience doesn’t know how to choose a rug size for a room. This is particularly valuable because Instagram limits where and how creators and brands can place links. Educational Content. Miscellaneous.

User-Generated 110

User-Generated Education Promotion Millennials 110

Hootsuite

JUNE 23, 2022

Whether you’re a one-person shop or you have a large social team, take some time to get some ideas up on the whiteboard. (It It doesn’t matter whether the actual whiteboard is literal or metaphorical, just that you gather all of your ideas in one place). Do it better with Hootsuite , the all-in-one social media toolkit.

User-Generated 112

User-Generated Whitepaper Social Media Marketing Analytics 112

Hootsuite

JANUARY 24, 2022

This tool makes it easy to find people, places, events, and conversations associated with your customers. Adjust your marketing strategy to better target them. You’ve built your perfect Twitter toolkit… and now it’s time to level up the rest of your social media marketing tools to match. Mentionmapp. Get Started.

Marketing Strategy 145

Marketing Strategy Analytics User-Generated Marketing 145

Hootsuite

JUNE 20, 2022

Plus, Facebook prioritizes Live video by placing it at the top of the feed. If you post on other social networks as well, though, you might need a third-party social media management tool. With Hootsuite, you can manage all of your social media activity in one place. Install the Meta pixel.

User-Generated 145

User-Generated Shoppers Promotion Management 145

Hootsuite

OCTOBER 11, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. promote a local place. Visitors: Target people based on places they go while carrying their mobile device, from night clubs to golf courses to banks. calls & texts.

Management 98

Management Social Media Marketing Place Customer 98

OnPassive Marketing

SEPTEMBER 10, 2022

There are many pull marketing strategies, but the most common include SEO, content marketing, social media marketing, and email marketing. Rebound Marketing. This type of marketing is all about being in the right place at the right time. Online Marketing. Conclusion.

Customer Marketing 72

Customer Marketing Direct Mail Customer Social Media Marketing 72