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TikTok Promotion: How to Boost Your Discoverability in 2022

Hootsuite

There’s no shame at all in boosting a post with the TikTok promotion feature. In this post, we’re digging into everything you need to know to put TikTok’s Promote feature to work for you. What is TikTok promotion? The TikTok Promote feature lets you turn your existing TikTok videos into ads with just a few taps.

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Google promotes Liz Reid to head of Search

Search Engine Land

He returned to Google in October 2022. Venkatachary will lead the Google Search quality and ranking teams, taking over Nayak’s role. Venkatachary originally worked at Google from May 2013 to December 2014, then left for a company that was acquired by Apple. Pandu Nayak.

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Frequent promotions and salary increases contribute to thriving martech careers

Martech

Given that one-third of our respondents were promoted or got a new job in the past year, relatively high happiness levels seem justified,” said Scott Brinker, VP platform ecosystem at HubSpot and editor at chiefmartec.com. Dig deeper: Marketing technologists earn more on average than marketers Promotions. Churn accelerated in 2022.

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Marketers are regularly promoted and deeply rewarded

Martech

.” So says Chief Martec Scott Brinker in his commentary on the results of the 2022 MarTech Salary and Career Survey. He continues: “Competitive compensation packages, fast and frequent promotions and overall satsifaction for professionals in this field are a testament to how highly valued these roles are.”

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2022 Predictions: E-commerce everywhere

Martech

She added, “I believe these efforts will accelerate in 2022 with simplification as the driver for further innovation in personalization leading to convergence with product discovery.”. And Amazon’s Prime Day summer promotions are really more like “Prime Week.”. In 2022, buyer journeys will continue to get more personalized.

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Google releases December 2022 link spam update

Search Engine Land

Just when you thought the Google Search updates were done for the year, Google has rolled out a December 2022 link spam update. Google wrote , “Our launch today, which we refer to as the December 2022 link spam update, will take about two weeks to fully roll out. What Google said. ” Helpful content system still rolling out.

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Most Effective B2B Marketing Strategies That Promote Business Growth In 2022

OnPassive Marketing

Essential B2B Marketing Strategies That Will Grow Your Business In 2022. The following B2B marketing strategies are intended to assist organizations in transitioning to the digital age of marketing to drive growth and productivity in 2022: Criteria For Lead Qualification & Management.