Martech

JULY 24, 2024

In 2022, American Eagle drafted her to join them in the metaverse.) P&G brands will be leveraging social media to generate organic content by athletes and their fans throughout the Olympics, according to SponsorUnited. Marketers should think about how deeply they engage sports fans to generate these customer insights.

Gen Z

Buffer Marketing

FEBRUARY 6, 2025

TikTok has a massive user base of over 1.69 monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. The social media site isn’t limited to younger users anymore. TikTok report showed weekly TikTok users aged between 35-44 have only grown since 2022.

SEO

Sprout Social

MAY 14, 2025

million social media users, its estimated around 76% of Australians are actively engaged on social networks. But how can brands effectively reach these users? From generational trends to platform preferences, we cover the must-know details about Aussie social users and their online behaviours.

Gen Z

Hootsuite

FEBRUARY 27, 2025

Read on for the YouTube user, usage, and business stats you need to know to hit the ground running (and get that camera rolling). users, YouTube is the most popular social media platform, beating out Facebook, Instagram, Pinterest, and even TikTok. YouTube user statistics Wondering what YouTubes user base looks like?

Gen Z

Vertical Response

OCTOBER 6, 2024

Key Takeaways Email marketing is essential for capturing Black Friday sales, with 75% of consumers preferring it for promotions and potential for high engagement. Building anticipation through pre-Black Friday email campaigns using teaser emails and early access promotions can significantly boost customer excitement and sales.

Email Marketing

Buffer Marketing

OCTOBER 29, 2024

As Instagram focuses more on diverse forms of content beyond images, understanding which post types generate the highest engagement becomes crucial. Engagement-heavy posts are more likely to appear at the top of your followers' feeds because Instagram wants to show users content they are most likely to interact with.

User-Generated

Spiralytics

JANUARY 15, 2025

From its evolving user base to new ad formats and performance benchmarks, understanding its advertising landscape is essential for creating successful campaigns in 2025. As of early 2024, X has 429 million users worldwide. Statista ) In 2022, X made $4.73 year-over-year, with users spending an average of 30.9

Non-Profit

Litmus

DECEMBER 24, 2024

Email touchpoints: Promotional offers, new product alerts, transactional messages for orders, and social proof. Email touchpoints: Tutorials and user guides. Litmus Personalize users have seen a 52% increase in conversions with dynamic content personalization. Not sure where to start?

B2C

Hubspot Marketing

OCTOBER 14, 2024

It started in the '60s with just four Ps — Product, Price, Place, and Promotion — but as businesses and markets became more complex, it expanded to include People, Process, and Physical Evidence. Promotion: How are you going to get the word out? For “Retention,” I’d engage users with regular tips or updates to keep them coming back.

Marketers

Sprout Social

MAY 22, 2025

The goal isnt just to promote a service or productits to mobilize people around a cause. Promote multiple ways to give If every social post is a fundraising appeal, you risk overwhelming your audienceor worse, losing their attention entirely. That distinction influences everything from content strategy to community management.

Social Media Marketing

Spiralytics

OCTOBER 14, 2024

The Philippines is home to over 86.75 social media users. Facebook Reels, known simply as Reels, debuted in the Philippines in early 2022. This meant a video reaching 1 million views could generate approximately $1,000, or roughly PHP 50,000, depending on the exchange rate. of the Filipino population. Up to P800 off!

User-Generated

SocialPilot

FEBRUARY 13, 2025

It acts as a grouping tool that helps users discover posts related to specific topics, like using #travelDiaries to find vacation stories. Creating Brand Exclusivity Using brand hashtags will filter out more user-generated content (UGC), which can boost a brands credibility when reshared. Have a look at this KitKat post.

Social Media Marketing

Orbit Media Studios

JULY 16, 2025

This is monthly organic traffic from the start of 2022 to the summer of 2025. It was nice that they sent free traffic to websites, but they did it to build trust and build their user base, not to help brands and content marketers like you and me. Traffic from organic search to websites is dropping. That chart is a marketing nightmare.

Marketers

Jeff Bullas

JUNE 18, 2025

But in this noisy world of ChatGPT-generated thought soup, a few voices still manage to cut through. He has also scaled products to 8 Million+ users and built the world’s biggest AI newsletter with 1 Million+ readers. AI x Creativity & Storytelling – Generative tools for film, music, games, and immersive narratives.

Transform

Sprout Social

MAY 12, 2025

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. In 2024, Australian Android users spent an average of 42 hours and 13 minutes per month on the app, equating to roughly an hour and a half per day.

Gen Z

Exposure Ninja

JULY 18, 2025

Today, AI-driven platforms like Google’s AI Overviews and ChatGPT shape how users discover, evaluate, and engage with information and brands. It’s competing to be the source behind AI-generated answers , securing visibility with users during a critical stage of their decision-making journey.

User-Generated

Welcome Software

MARCH 11, 2025

Like seriously, ChatGPT only launched at the end of 2022 and it was only May 2024 when Google search results changed SEO and user experience forever by introducing AI Overview. Performance and optimization : AI generates detailed insights into what's working and what's not, allowing marketers to refine their strategies.

Transform

Use Insider

JANUARY 3, 2025

Its tools for building personalized user journeys across SMS, WhatsApp, and push notifications are highly advanced and scalable. Some customers point out the platforms outdated user interface as the reason for that and its lack of a true customer data platform (CDP). More consistent support quality.

Customer Journey

Hubspot Marketing

MAY 12, 2025

Rhode Skin : Peptide Lip Shape Launch Since its inception in 2022, Rhode Skin has been the talk of the (beauty) town. Rhode didnt shy away from user feedback. The limited-time drop and exclusive retail partnership with Walmart added urgency, driving traffic and user-generated reviews that extended the campaigns shelf life.

Gen Z

Search Engine Land

JULY 12, 2024

There’s not much to brag about these days on my site, but in 2022, there was. My users loved my content. The long-tail shift from niche sites to user-generated content sites You’ll hear a lot of speculation about what happened, but this report from Sistrix tells you all you need to know. Google loved it. What happened?

User-Generated

Sprout Social

JANUARY 21, 2025

Once theyve clicked follow on your account, theyll want to see more than promotional content popping up in their feeds every day. Organic content is any piece of social media content that you post for free, with no funds put toward promotion or boosting meant to increase conversions or reach.

Social Media Marketing

Hootsuite

OCTOBER 24, 2024

Talkwalker data shows that on average, social media users mentioned the election almost one million times each day in September alone. Gallup’s 2024 study found that fewer people (38%) want to hear from businesses on current events than in 2022 (48%). Source: Levi’s The goal wasn’t to promote one side of an issue.

Non-Profit

Duct Tape Marketing

FEBRUARY 26, 2025

During our conversation, Rand explained how zero-click searcheswhere users find answers directly on Google without clicking on external linksare reshaping SEO strategy, content marketing, and online visibility. To the user. So 60 % of searches are answered without a click, which as a user is super convenient.

Marketing Strategy

SocialPilot

JULY 28, 2025

In the ad, Jenner interrupts a protest to hand a Pepsi to a police officer, supposedly to promote peace and unity. They offered a weak defense of the ad, stating it was intended to promote peace, but this only fueled further outrage. One user complained about portion size and service, only to be called an “idiot” in a public reply.

Management

Sprout Social

FEBRUARY 24, 2025

A 2022 American Express report found that social media was the top channel for customer service inquiries. For example, we love how CIBC features co-op student profiles on their Instagram page to promote career opportunities. regulatory and compliance guidelines protect consumers and promote transparent and ethical marketing practices.

Marketing Strategy

Martech

DECEMBER 28, 2021

She added, “I believe these efforts will accelerate in 2022 with simplification as the driver for further innovation in personalization leading to convergence with product discovery.”. And Amazon’s Prime Day summer promotions are really more like “Prime Week.”. In 2022, buyer journeys will continue to get more personalized.

Retail

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. Instagram eCommerce refers to using Instagram to promote the selling of products for your eCommerce business. If so, you’re in luck. Source: Instagram.

eCommerce

Hootsuite

JANUARY 13, 2022

billion users worldwide. If you want to harness the platform’s potential, learning how to promote your channel is a must. How to promote your YouTube channel: 30 tactics that work. And great SEO starts with understanding what users are searching for. The title is the first thing users see when they find your content.

Promotion

Hubspot Marketing

AUGUST 8, 2022

Here, we'll list the best video marketing channels for your long-form, short-form, and live videos — based on ROI, engagement, and lead generation. While many marketers find success on YouTube for different reasons, its large user base ( 2.6 billion active users , to be exact) and advanced ad targeting certainly help.

Video Marketing

Sprout Social

AUGUST 15, 2022

In 2021, TikTok hit the one billion milestone of monthly active users, capitalizing on its early fame as people gravitated toward its light, short-form content. This surge in popularity means TikTok is ripe with revenue opportunities, especially considering around 37% of TikTok users in the US earn $100,000 or more yearly.

Gen Z

Hubspot Marketing

APRIL 19, 2022

In 2022, Instagram will continue to prioritize video, expand on social shopping tools, make it easier for creators to monetize their content and partner with brands, and rework direct messaging (DM) interfaces. Instagram Marketing Benchmarks To Know In 2022. Top Instagram Marketing Survey Findings. Instagram Marketing Strategies.

Market Trends

Hubspot Marketing

NOVEMBER 4, 2022

Below are nine Black Friday marketing ideas you should consider for 2022. To do this, connect your online store with platforms like Facebook, Instagram, and YouTube — which all provide avenues for users to make purchases. To stay competitive, your company must prepare a marketing strategy to boost revenue and delight customers.

Marketing Strategy

Hubspot Marketing

SEPTEMBER 20, 2022

Repost user-generated content. Promote new posts. 20 Best Instagram Story Ideas for 2022. Repost user-generated content. When hosting your giveaway, you’ll want to create an in-feed post with the details of the giveaway – this way, users can access it at any time. Conduct a poll. Host a Q&A.

User-Generated

Hubspot Marketing

DECEMBER 6, 2022

With more than 2 billion monthly users , YouTube can help businesses reach a huge audience. You can also customize these ads with your own branding and messaging, which makes them a great option if you have multiple products or services to promote. Wondering how you should format your ads? What are YouTube Ads? Image Source.

Advertising

Hootsuite

JULY 21, 2022

ROI is a measure of all marketing actions that generate value, divided by your investment to achieve those actions. Your ROI shows you which marketing activities generate the most value. When your ROI is above 0, your marketing investments are generating money for your business. We want a positive ROI!

Promotion

Hootsuite

JUNE 20, 2022

billion active monthly users (that’s 36.8% And since the average user spends 19.6 Fill out all the details to set audience expectations and encourage users to like your Page. Cross-promote your Facebook Profile. After all, more than 99% of Facebook users have accounts on other social media platforms.

User-Generated

Hubspot Marketing

JUNE 29, 2022

In our recent 2022 State of Video Report , we found that people were watching more videos than ever before in 2020 as many spent extended periods of time at home due to the pandemic. And where should I promote my videos? In other words: What's the best video marketing strategy for 2022 and beyond?

Branding