Sprout Social

MAY 8, 2023

Number of engagements represents total engagements a brand received on the specific channel during that hour time frame. Essentially late evening hours when people were looking to engage with hospitality brands. The best times to post on TikTok for education and schools are generally Wednesdays at 7 a.m.

Entertainment 105

Entertainment Gen Z Education Food 105

Marketing Insider Group

APRIL 17, 2023

Why Mass Marketing Will Not Work On Gen Z By Auntoinette Siu It comes as a surprise that as each generation evolves, so do their marketing preferences. Gen Z is rejecting mainstream media and quickly soaking up niche content – a stark shift from consumer preferences of the past. What Is Brand Storytelling?

Gen Z 128

Gen Z Content Marketing Marketing Marketers 128

Businesses Grow

APRIL 17, 2023

While Discord is a mystery for many right now, it’s becoming the de facto meeting place for a generation. This 2023 study from Edison Research shows the remarkable growth of this platform among young people: If you’re viewing this on a mobile device, the chart might be hard to see.

Gen Z 87

Gen Z Social Media Marketing User-Generated Education 87

Sprout Social

DECEMBER 12, 2022

Use these insights to inform your 2023 strategy and you’ll do great things in the new year. “Brands are scrambling to figure out what the future of social media looks like as a result of all the recent network shake ups,” says Mike Blight, Senior Market Research Manager at Sprout Social. Post times, content types, etc.,

Gen Z 97

Gen Z Social Media Marketing Shipping Management 97

Set Up

AUGUST 28, 2023

Welcome to Set up Pulse for Brands and Agency marketers alike! Trending Topics Gen Z: YouTube > TikTok?! A recent report shows Gen Z is ranking YouTube as their favorite social platform over TikTok and Meta, specifically for gaming. Read up on what’s being talked about this week! Search will be coming soon too!

Gen Z 52

Gen Z Analytics Product Branding 52

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. To make the most of the analytics platform, you must be able to answer at least six of the following seven questions: Who are our company or client’s target audiences? What events should we set up on our website?

Digital Marketing 123

Digital Marketing Marketing Strategy Gen Z Food 123

Buffer Marketing

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. What else is corroborating this prediction?

Gen Z 126

Gen Z Entertainment Transform User-Generated 126

Buffer Marketing

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. What else is corroborating this prediction?

Gen Z 119

Gen Z Entertainment Transform User-Generated 119

Search Engine Land

MAY 30, 2023

For as long as I’ve worked in SEO , I have been asked the same question by brands and businesses, big and small: Why should I use YouTube ? And it’s a huge missed opportunity in terms of video ROI, brand awareness, traffic and audience growth. Your YouTube channel doesn’t have to be a brand video graveyard.

Branding 103

Branding Gen Z Transform Education 103

Buffer Marketing

FEBRUARY 8, 2024

2023 was a big year for LinkedIn and its top creators. Similarly, many top creators on the platform have taken the time to reflect on their growth in 2023 and create new strategies for 2024. Its top creators have found new ways to blend professional networking and creative expression, leading to a new era for influencers and brands. 

Gen Z 110

Gen Z User-Generated Social Media Marketing Analytics 110

Litmus

FEBRUARY 8, 2024

Marketing budgets In January 2023, many experts shared dire warnings about the economy. Email ROI generates $36 for every $1 spent. The 2023 average email deliverability rate was over 85% , with Google (95%), Microsoft (91%), and Yahoo (81%) topping the list. It was clearly headed for a recession. remains recession-free.

Marketing Strategy 84

Marketing Strategy Gen Z Transform Email Marketing 84

Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. In this article, we’ll discuss some of the most effective techniques in viral marketing to help boost brand awareness and conversion rates. billion monthly active users as of 2023. billion users in 2023.

Branding 52

Branding Gen Z User-Generated Influencer Marketing 52

Martech

FEBRUARY 22, 2023

53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. TikTok has tapped into this trend, allowing marketers and brands to tell their stories and capture consumer attention. are under 30, accounting for the Gen Z audience and younger millennials.

Gen Z 123

Gen Z Millennials User-Generated Marketing 123

Sprout Social

FEBRUARY 5, 2024

As more concerns of performative activism arise, consumers are watching to see if those same brands are staying true to their word or if they’ve already moved on and are investing less in their DEI efforts. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Gen Z 108

Gen Z User-Generated Branding Education 108

TechWyse

MARCH 8, 2023

And in a world where consumers want what they love to be put in front of them without having to look, it pays off to be ultra-effective with your lead generation strategies. In this article, we will discuss nine effective ways to generate more leads in 2023 to ensure you meet your business objectives.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. You might not want to spread yourself too thin by managing a channel on every imaginable platform, but you also don’t want to miss great brand-awareness opportunities. LinkedIn emphasizes career-related networking.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Power Digital Marketing

DECEMBER 5, 2022

TikTok started as the choice social media app for the younger set, first with Gen Z and now with up-and-coming Gen Alpha. For brands, that’s a lot of potential to reel in audiences with real buying power with TikTok ads. But how exactly can brands run paid ads so they cause a ripple effect? Think again. .

Gen Z 52

Gen Z User-Generated Advertising Advertisers 52

Hubspot Marketing

FEBRUARY 16, 2023

Here, we'll explore which channels provided marketers with the highest ROI in 2023. For instance, if your goal is to build brand awareness, you might prioritize metrics that demonstrate reach or engagement — such as new followers, impressions, audience growth rate, social shares, and more. Which social media channels have the best ROI?

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Businesses Grow

MAY 1, 2023

BUT I didn’t really ever consider a brand story being a text between friends. Alex Ledesma provided an update on how brands are beginning to use Web3 and NFTs to unleash new customer value and premium programs that lead to loyalty and new revenue opportunities. GenZ is suffering from mental health pressures from multiple fronts.

Gen Z 130

Gen Z Marketing Marketers CMO 130

SocialPilot

JANUARY 21, 2024

Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness. Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. Why Hotel Social Media Marketing is Essential in 2023?

Social Media Marketing 90

Social Media Marketing Transform User-Generated Gen Z 90

Hubspot Marketing

DECEMBER 4, 2023

As of 2023, 98.5% Now’s the time to add some style to your page with high-resolution photos that represent your brand. Your cover photo can be more stylized, but consider using a colorful background that is consistent with your brand style guide. of Facebook users access the site via mobile, and 81.8% Create engaging graphics.

Gen Z 116

Gen Z User-Generated Millennials B2C 116

Sprout Social

JANUARY 26, 2023

According to data from McKinsey, 63% of GenZ consumers say that recommendations from friends are their most trusted source for learning about products and brands. A 2023 study found that 82% of B2B sales leaders believe that referrals generate the best leads. Establishes trust Humans trust other humans.

Gen Z 123

Gen Z B2C Shipping Marketing 123

Hootsuite

APRIL 3, 2023

Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? Save time and easily promote your brand with a professional design. 16 engagement post ideas for 2023 Facebook isn’t dead.

Gen Z 112

Gen Z User-Generated Transform Education 112

Econsultancy

DECEMBER 3, 2021

Markdowns over the last year and a half have prompted online shoppers to discover a wider range of products and migrate to alternative brands. In a recent 2021 assessment, Shein has been valued at an equivalent £21 billion, up from £10 billion last year, crowning the brand as the largest online-only fashion retailer in the world.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Backlinko

FEBRUARY 15, 2024

As of 2023, TikTok has over 1 billion active monthly users. Reach: Higher engagement with your videos through liking, commenting, saving, or sharing can increase the likelihood of your content being included on FYPs, resulting in discovery by users who have interests relevant to your brand What Businesses Should Invest in TikTok SEO?

SEO 95

SEO User-Generated Analytics Gen Z 95

Neil Patel

JANUARY 18, 2023

With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. For one brand, it might be building a YouTube channel or putting testimonial content on landing pages. The Search Engine Trends That Will Shape 2023. User behaviors are changing.

SEO 113

SEO Gen Z User-Generated Advertising 113

Martech

FEBRUARY 1, 2024

Mention Vine to a Gen Z colleague and see what happens. It takes a discerning marketer to know where their brand should invest time and resources. Here is a roundup of the top social media opportunities where brands will confidently see momentum in 2024. Generate custom, branded visuals.

Social Media Marketing 143

Social Media Marketing Gen Z User-Generated Marketing 143

Hootsuite

MARCH 20, 2023

19 Engagement post ideas for 2023 1. Consider asking for advice that relates to your brand and niche in order to get relevant—and if you’re lucky, useful—responses. Jewellery brand Jennybird posted an IG video asking followers to guess what their latest launch would be, and generated lots of comments from guessers.

Analytics 97

Analytics User-Generated Gen Z Millennials 97

Sprout Social

FEBRUARY 28, 2023

These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. The demographic data alone could be the key to planning your LinkedIn marketing strategy for 2023. Members in the US are generally older than global users. Let’s dive in. Use hashtags.

Gen Z 138

Gen Z Thought Leadership User-Generated Millennials 138

SocialPilot

JANUARY 10, 2024

It is one of the few places where you can almost guarantee getting in front of Gen Z. But getting all those GenZ and millennial eyeballs to your content requires more than just riding on the latest trends and praying your videos to go viral. TikTok exposes you to new audiences you might not have found on other platforms.

Gen Z 82

Gen Z User-Generated Millennials Promotion 82

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Startups Magazine) Over 90% of brands utilize social media for marketing. Zippia) 60% of TikTok’s audience comprises Gen Z users. Voicebot) Marketing Analytics Stats Only 1.9%

Digital Marketing 83

Digital Marketing Marketing Strategy Shoppers User-Generated 83

Hubspot Marketing

MAY 8, 2023

In this blog post, we'll highlight the top challenges marketers face in understanding audiences from HubSpot's very own 2023 State of Marketing Report to provide data-driven tips for overcoming them. To overcome this challenge, marketers can use tools like Google Analytics or heat maps to gather data on customer behavior.

Market Research 132

Market Research Gen Z Key Performance Indicator Millennials 132

Hubspot Marketing

AUGUST 14, 2023

Here, learn from SEO strategists and web analysts on how you should prepare for SEO in 2023 and beyond. Editor's note: The data in this post comes from HubSpot’s State of Web and SEO 2023 Data Report , which surveyed 400+ web analysts in June 2023.) Generating hreflang tags for different languages/locations.

SEO 78

SEO User-Generated Gen Z Millennials 78

Neil Patel

MARCH 14, 2023

From improving your visuals to using analytics to gauge user behavior, we’ll cover all the essential elements that can help you create content that resonates with your audience and boosts your social media engagement. This allows you to quickly apply your branded elements to any designs you create in the editor.

Gen Z 88

Gen Z Copywriting Analytics User-Generated 88

Search Engine Land

JUNE 22, 2023

In the face of the enduring impact caused by the Covid-19 pandemic and the imminent threat of an economic downturn, we are now reassessing the concept of brand loyalty and exploring new avenues to achieve it. As much as 60% think brands should sell their products on metaverse platforms. What does it mean?

Gen Z 77

Gen Z Customer loyalty Transform Shoppers 77

Martech

JUNE 8, 2023

Here’s an example from Ace Puzzles: For many brands, the limited-term opt-out has become another step in the email workflow. Its value has also generated an ongoing debate among email marketers. Is the holiday or event email a worthy effort that shows customers your brand cares about their well-being? Mother’s Day?

Gen Z 103

Gen Z Logistics Finance Energy 103

Hootsuite

APRIL 4, 2023

#401gives #donate #fundraiser #nonprofit #youth #organization #community #grassroots #bipoc #leadership #lgbtq #volunteer #fyp #share [link] pic.twitter.com/Asy0qeuK18 — Generous Heart (@GenHeartUSA) March 22, 2023 LinkedIn is where professionals go to find jobs and talk shop. Whatever helps you boost the signal to new audiences.

Non-Profit 99

Non-Profit Gen Z Real Estate Fashion 99