Search Engine Land

MARCH 15, 2023

Google is now rolling out the March 2023 broad core update. This is the first broad core update of 2023. Google announced this on Twitter and updated its search updates page: “Today we released the March 2023 core update. Product reviews update. The announcement. 21 and ran for 14 days, ending on March 7.

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Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. Goodbye, Universal Analytics!

User-Generated 121

User-Generated Retail Non-Profit Advertising 121

Hootsuite

SEPTEMBER 25, 2023

1 Analytics Tool for Growth Beautiful reports. Start free 30-day trial Average engagement rates (September 2023) Below, you’ll find the latest average engagement rates ( per post ), broken down by industry and social network. Remember: It’s not a product or service that makes something seem “boring” — it’s bad marketing.

Real Estate 125

Real Estate Food Analytics Entertainment 125

Jeff Bullas

FEBRUARY 2, 2023

With Instagram, you can promote your products and services to new people, attract new followers, and engage in conversations with your existing customers and followers. Reporting & analytics It can take a unique skill set to monitor the analytics Instagram collects and turn them into easily-understandable reports.

Price 241

Price Analytics Marketing Marketers 241

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. So, let’s dive deeper into what this will mean for your brand to achieve success in 2023. For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page.

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Marketing Strategy Whitepaper Key Performance Indicator Analytics 136

Search Engine Land

DECEMBER 27, 2023

The year 2023 was unlike any other I’ve seen in SEO and Search. Many others I spoke to expressed similar sentiments at various points throughout 2023. Search Engine Land has covered all the biggest stories for 17 years , and we did it again in 2023. Here’s our look back at the biggest SEO news and updates of 2023.

SEO 122

SEO User-Generated Gen Z Analytics 122

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics.

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Analytics User-Generated Key Performance Indicator Social Media Marketing 138

Search Engine Land

JULY 1, 2023

Universal Analytics, a platform beloved (or at least tolerated) by marketers, died today (July 1) after 11 years. Google Analytics was born in November 2005 after Urchin was acquired by Google and became a free service. UA leaves behind Google Analytics 4, a replacement tool that marketers just seem to absolutely adore.

Analytics 102

Analytics User-Generated Digital Marketing Advertising 102

Search Engine Land

SEPTEMBER 7, 2023

Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe. If you’ve been procrastinating on growing your GA4 knowledge, now is the time to learn the ins and outs of the “new” analytics tool. However, you do have to be an admin on both products you’re linking to.

Analytics 138

Analytics User-Generated eCommerce Advertising 138

Martech

DECEMBER 27, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. AI and machine learning in marketing analytics: A revenue-driven approach by. Learn about a strategic approach to using AI and ML in your marketing analytics. Today: CRM. Michael Baumgaertner. Get MarTech! In your inbox.

CRM 90

CRM Transform Customer Acquisition Analytics 90

Unbounce

JULY 5, 2023

Specifically, AI analytics. Both Netflix and Google have collected boatloads of data from the millions of people using their products. And to make sure you keep using their products). The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) What are the benefits of AI analytics?

Transform 126

Transform Analytics Marketing Marketers 126

Search Engine Land

DECEMBER 5, 2023

As 2023 draws near a close, marketers have to admit this about Google: they’ve been busy. With that as the backdrop, I’ll review some of Google’s bigger releases in 2023 before adding a plea for a few updates I think could actually help B2B marketing performance going forward. Giving advertisers some insight into competitor behavior.

eCommerce 107

eCommerce Advertising Advertisers B2C 107

Search Engine Land

AUGUST 22, 2023

Google is now rolling out the August 2023 broad core update. This is the second broad core update of 2023; the previous core update was the March 2023 core update that started on March 15, 2023, and ended on March 28. As a reminder, the April 2023 reviews update was the last confirmed Google update we saw.

SEO 98

SEO Analytics Product 98

Jeff Bullas

FEBRUARY 13, 2023

According to Wikipedia , social media marketing refers to the use of social networks to promote a product or service. Sure, your goal is to increase brand awareness, generate leads, and promote your products or services. This information can frame your approach to marketing your product or service offerings to this group of people.

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Social Media Marketing Marketing Marketers User-Generated 306

Martech

DECEMBER 28, 2022

Like other conversational AI applications, it likely will have the best success in answering specific questions that your customers have about products and services. MarTech’s predictions for 2023 continue below. In 2023, companies will use advanced analytics, often powered by AI to scale it, to make better use of their customer data.

Transform 100

Transform eCommerce Shoppers Retail 100

Search Engine Land

SEPTEMBER 6, 2023

These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. Understanding the 2023 holiday landscape Start strategizing by researching and understanding the consumer trends shaping the 2023 holiday landscape, especially as they relate to your customer and product.

SEO 131

SEO User-Generated Shoppers Retail 131

Martech

DECEMBER 15, 2023

View purchased products on the contact or company record (beta) Eliminate the need for opening all associated deals, scrolling through all the line items and noting in an outside tool which products your customers purchased by using the new Product History card in the middle panel of the contact or company record. Get MarTech!

CRM 106

CRM Analytics Place Communications 106

Search Engine Land

JANUARY 11, 2023

Everyone’s favorite new Google product, Google Analytics 4 (GA4), has just released 12 new item and event-scoped ecommerce metrics and dimensions. Ecommerce advertisers and retailers will now be able to view and analyze specific information about products, services and interactions. Why we care. What’s new.

eCommerce 94

eCommerce Analytics Shipping Retail 94

Trade Press Services Newsletter

JANUARY 4, 2023

How to avoid it: If you aren’t regularly testing your marketing efforts, reviewing analytics and adjusting programs as needed, you are missing a prime opportunity to grow and boost engagement and conversions. Consider pursuing a free certification such as Google Ads or Google Analytics.

Whitepaper 130

Whitepaper Thought Leadership Energy Marketing 130

Martech

APRIL 26, 2022

The biggest shake-up in the marketing analytics world is that Google Analytics as we know it is going to be sunset and will eventually stop collecting data in July 2023 (October 2023 for GA360 customers). ” Anger – “How could Google get rid of Universal Analytics? Can we ask for more time?”

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Analytics Price Education Product 95

Martech

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey. The end result?

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Analytics Customer Journey User-Generated Customer loyalty 66

Digital Marketer

SEPTEMBER 22, 2023

However, that depends on the production quality, By showcasing products or services in action and addressing customer pain points, videos become a persuasive catalyst for driving conversions. As we step into 2023, AI is paving the way for transformative changes in video marketing strategies.

Video Marketing 102

Video Marketing Transform User-Generated Marketing 102

Hootsuite

JUNE 28, 2023

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. What about in 2023?

Gen Z 120

Gen Z Analytics Social Media Marketing Law 120

Marketing Insider Group

JULY 24, 2023

That’s where Google Analytics 4 (GA4) comes in. As the replacement for Universal Analytics (UA), GA4 offers new features, including better data collection, upgraded privacy controls, and predictive capabilities. Ready to get started with more advanced tracking and more accurate marketing analytics? What is GA4?

Analytics 82

Analytics Key Performance Indicator User-Generated B2C 82

Search Engine Land

JULY 13, 2023

Amazon Prime Day 2023 broke records to become the retailer’s most successful to date. according to Adobe Analytics data. Prime members splashed out on more than 375 million products worldwide and saved over $2.5 The post Amazon Prime Day 2023 sets U.S. billion in the U.S., billion on Amazon’s discounted deals.

Retail 94

Retail Marketing Mix Analytics Advertising 94

Martech

OCTOBER 3, 2023

Teams can get new features in place more easily to enjoy greater insights, productivity and efficiency. Enhanced analytics with performance dashboards The new Global Performance, Live Chat Performance, and Meeting Performance Dashboards provide insights into Dynamic Chat engagement. Keep reading for the details. Get MarTech!

User-Generated 107

User-Generated Shipping Place Analytics 107

Buffer Marketing

DECEMBER 21, 2023

It was so much fun looking back at the past year, so now I’m back to do it again for 2023! Now, let’s dive in to see Buffer’s top posts of 2023! — Buffer (@buffer) February 7, 2023 I love that a post about remote work is a top post here. Want to check out what were your best posts of 2023?

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Analytics Branding Social Media Marketing Product 112

Search Engine Land

JANUARY 20, 2023

For this article, I reached out to marketers and SEOs who shared the SEO metrics they’ll be tracking in 2023 and why they’re important. SEO metrics you can track in GA4 Google Analytics 4 (GA4) is here, and with it comes valuable reports like traffic acquisition. What are SEO metrics?

SEO 117

SEO User-Generated Analytics eCommerce 117

Digital Marketer

MARCH 2, 2023

Q4 gave us a reason for optimism though, so will the momentum keep going or will 2023 continue financial uncertainty? Ecommerce Businesses: Web Analytics Revenue was down 5% YoY, which predominantly came from declines in Q2 and Q3 (Q3 was down 16%). Last year was a watershed moment in the history of ecommerce.

eCommerce 61

eCommerce Non-Profit Shoppers Analytics 61

Neil Patel

JANUARY 20, 2023

But the four horsemen of the apocalypse are circling Universal Analytics, which Google is sunsetting in July 2023. To survive the end times, you need to switch to Google Analytics 4—Google’s brand new and completely different platform. What To Know About The Switch From Universal Analytics to GA4?

Analytics 81

Analytics User-Generated SEO Law 81

Customers.ai

APRIL 25, 2023

Benefits of AI Email Marketing Examples of AI Email Marketing Best Tools for AI Email Marketing in 2023 Future of AI Email Marketing Grade Your Website Lead Conversion Rate Instantly Get an instant website audit and 50 leads for free Website / URL * Claim my website visitor list now What is AI Email Marketing? What is AI Email Marketing?

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Email Marketing Marketing Marketers Transform 94

Hubspot Marketing

SEPTEMBER 12, 2023

In 2023, Google’s no longer the only search engine. In just one scrolling session, you might search Instagram for makeup tips, Facebook for products, or even TikTok for something niche — like bat videos. A whopping 36% of consumers have found and purchased products the same way. get one now on our app for a limited time.

Gen Z 120

Gen Z Product User-Generated Millennials 120

Martech

FEBRUARY 24, 2023

Creating goals based on any property and a beta for including marketing email analytics in the custom report builder highlight HubSpot’s January releases. Using marketing email analytics in the custom report builder can tie email performance to other CRM data without using multiple tools. See this video at 1:45.) Get MarTech!

CRM 96

CRM Finance Analytics Management 96

Search Engine Land

NOVEMBER 17, 2022

New data protection laws, which apply to the collection and processing of personal information, will be coming into effect in California, Colorado, Connecticut, Virginia and Utah in 2023. Ads and analytics only. This update relates to Google’s ads and analytics products. Dig deeper. Why we care.

Law 87

Law Analytics Advertising Advertisers 87

Hubspot Marketing

JANUARY 16, 2023

Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. Here, let's explore the 8 top data-backed recommendations for social media marketers to leverage in 2023 to continue to grow their audiences, increase customer loyalty and engagement, and achieve higher ROI.

Social Media Marketing 112

Social Media Marketing Gen Z Millennials Influencer Marketing 112

AWeber

JANUARY 4, 2023

This simple improvement can save you hours uploading images and copy-and-pasting from articles, videos, and product pages. Promote new blog posts, videos, and products automatically. Almost every business creates digital content — blog posts, YouTube videos, social media posts, and even ecommerce products. Or a new Etsy product.

Product 105

Product Analytics eCommerce Promotion 105

Unbounce

SEPTEMBER 29, 2023

/ Conversion optimization How to use analytics to measure and optimize landing page performance (and why you really should) By Melody Sinclair-Brooks. Updated on September 29, 2023. More blog posts by Melody Sinclair-Brooks That’s where measuring landing pages through analytics comes into play. Don’t worry, it’s scalable!)

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Analytics Transform Digital Marketing Management 111