Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Analytics 137

Analytics User-Generated Key Performance Indicator Social Media Marketing 137

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. How to use social media marketing for retail to get more sales.

Social Media Marketing 104

Social Media Marketing Retail Branding Shoppers 104

Search Engine Land

APRIL 17, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” Well, it differs by organization.

Whitepaper 125

Whitepaper Analytics User-Generated Key Performance Indicator 125

Hootsuite

JUNE 28, 2023

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Common examples of dark social are: Private messaging apps (e.g.

Gen Z 120

Gen Z Analytics Social Media Marketing Law 120

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” Well, it differs by organization.

Whitepaper 109

Whitepaper Analytics User-Generated Key Performance Indicator 109

Digital Marketer

SEPTEMBER 23, 2022

Businesses are extensively leveraging digital marketing to up their game. With the increasing advancements in this area, it is evident that this trend will continue to thrive as we move into 2023. Let’s learn more about digital marketing and its successful trends. What Is Digital Marketing? Click here. Click Here.

Market Trends 90

Market Trends Digital Marketing Transform User-Generated 90

Jeff Bullas

MARCH 1, 2023

Hashtags are the universal language for post discoverability on social media. First used on Twitter in 2007, they’ve been going strong ever since in helping users find content that they are interested in and want to see. We’ll start with hashtag generator tools and round out with an FAQ guide. It’s free to use!

Social Media Marketing 321

Social Media Marketing User-Generated Price Analytics 321

Digital Marketer

JUNE 15, 2023

So, to help you get a head start and stay ahead of your competition, we, at Mongoose Media, created a comprehensive list of the top trends in digital advertising that any company should watch out for in 2023. Did you know that it takes an average user 5 to 7 instances of interaction before they can remember a brand?

Market Trends 82

Market Trends Digital Marketing Marketing Marketers 82

Digital Marketer

FEBRUARY 13, 2023

Pinterest is a visual-based social media platform that allows users to “pin” images, videos, and other content related to their interests. With over 440 million active monthly users, it has become a powerful marketing tool for businesses of all sizes. Sounds amazing, right?

Social Media Marketing 83

Social Media Marketing User-Generated Marketing Marketers 83

Hootsuite

SEPTEMBER 6, 2023

When answering this one, be sure to point to the strengths of the platform when it comes to business: for example, “I like Instagram because of all the opportunities for user-generated content ” or “I like Linkedin because it makes it easy to connect with other recruiters.” What can we learn from our competitors’ social media?

Management 103

Management Social Media Marketing Communications Analytics 103

Hubspot Marketing

MARCH 12, 2024

With 1 billion users , TikTok provides you with bountiful opportunities to get your products in front of your target audience. According to HubSpot’s Social Media Marketing Report , social media marketers already on TikTok planned to double down on their investment in 2023 — more than marketers on any other platform. “53%

Shipping 83

Shipping Logistics User-Generated Social Media Marketing 83

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. jxrdanhames m.A.A.d

Influencer Marketing 96

Influencer Marketing User-Generated Key Performance Indicator Analytics 96

Buffer Marketing

FEBRUARY 8, 2024

2023 was a big year for LinkedIn and its top creators. The platform cracked 1 billion users , added and removed several key features (goodbye Carousels), and became a destination for many top creators. Similarly, many top creators on the platform have taken the time to reflect on their growth in 2023 and create new strategies for 2024.

Gen Z 106

Gen Z User-Generated Social Media Marketing Analytics 106

Neil Patel

FEBRUARY 3, 2023

One that grew into being influenced by user behavior. Let’s see what search has in store for us in 2023 by sifting through what’s changed and where we’re headed. As user behavior changes, so does the search landscape. Core Web Vitals (CWV): Speed metrics Google uses to gauge a website’s user experience. Think about it.

User-Generated 144

User-Generated SEO Transform Entertainment 144

Hubspot Marketing

FEBRUARY 16, 2023

However, while it's important to meet your audience where they are, it's equally critical to know which social media channels offer the best ROI for your business. Here, we'll explore which channels provided marketers with the highest ROI in 2023. Which social media channels have the best ROI?

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Search Engine Land

JUNE 27, 2023

If you looked over the agenda at SMX Advanced , held June 13-14, you probably spotted this trend: “AI” appears in the titles of 11 sessions, including “How generative AI will change SEO as a profession.” Marketers and executives attended their industry’s most important events to: Keep up to date with industry trends. Hey, I get it.

SEO 93

SEO Social Media Marketing User-Generated PR 93

Hubspot Marketing

MAY 29, 2023

Thanks to the advancements in artificial intelligence technology, content generation doesn't have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it.

Whitepaper 123

Whitepaper eBook User-Generated Marketing 123

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Social Networking Examples of Major Platforms Facebook: 2.9

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Buffer Marketing

APRIL 11, 2024

More importantly — and more quickly — you can get a comprehensive picture using one of the following marketing tools: Google Business Profile (free): How many people interact with your profile, what device they’re using, and what they’re searching for when they find you.   Sound complicated? Rev (from $0.25/minute):

Energy 113

Energy Marketing Marketers Direct Mail 113

Hootsuite

MARCH 23, 2023

But can AI help your social captions perform better? As a busy social media marketer, anything that promises to make the content creation process easier and faster is appealing. People love tweets with a clear voice, and Twitter users love engaging with other humans. AI can help you tweet faster.

User-Generated 76

User-Generated Analytics Social Media Marketing Energy 76

Hootsuite

MAY 1, 2023

Get your creative mojo back [link] pic.twitter.com/Zxj8czrkc3 — Hootsuite (@hootsuite) March 30, 2023 Social media posting workflow Social media posting workflows involve the creation and scheduling of content across platforms. Here are the best social media workflow tools to help you get started.

Copywriting 135

Copywriting Social Media Marketing Management User-Generated 135

Buffer Marketing

NOVEMBER 28, 2023

This approach allowed me to analyze the performance of AI-generated content, which I did using the stats LinkedIn makes available. To generate the posts, I used three leading AI tools to not seem biased – Buffer's AI Assistant , Claude AI , and ChatGPT. But for the week I focused on, the posts achieved solid metrics.

User-Generated 116

User-Generated Thought Leadership Branding Analytics 116

Hootsuite

MARCH 23, 2023

It seems like AI copywriting tools are everywhere, from content generators to ecommerce chatbots. AI copywriting is the process of using natural language processing software combined with machine learning capabilities to generate content for blog posts, social media, emails, scripts, and much more. You are a human.

Copywriting 136

Copywriting User-Generated Price eCommerce 136

Spiralytics

APRIL 12, 2023

Here are some of the most popular social media platforms for viral marketing: Facebook Facebook is one of the biggest social media platforms in the world, boasting over 2.9 billion monthly active users as of 2023. It’s currently one of the most popular social networks in the world, with a projected 2.5

Branding 52

Branding Gen Z User-Generated Influencer Marketing 52

Buffer Marketing

OCTOBER 2, 2023

Meta + Facebook This was a particularly update-heavy week for Meta & Associates, as they held their Meta Connect 2023 conference and unveiled several updates aimed at enhancing user engagement and streamlining content sharing. Meta Business Suite has rolled out an improved version of its Stories uploader tool for desktop users.

User-Generated 98

User-Generated Analytics Management Advertising 98

Hubspot Marketing

SEPTEMBER 27, 2023

Thanks to the advancements in artificial intelligence technology, content generation doesn't have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it.

Whitepaper 76

Whitepaper eBook User-Generated Marketing 76

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. ad campaigns and creator marketing activations. Google knows this.

Gen Z 115

Gen Z Millennials User-Generated Marketing 115

Buffer Marketing

JANUARY 18, 2024

  While actively hunting for my new role in early 2023, I took advantage of the free trial of LinkedIn Premium, then extended it for another few months. I love creating content on the platform, plus I’ve just launched a podcast for B2B marketers that I’m keen to, well, market. It just might.   Sort of.

User-Generated 109

User-Generated Analytics Price Customer 109

Buffer Marketing

OCTOBER 18, 2023

Broadcast Channels, which hit apps in February 2023, offer you a chance to send mass updates to followers who have opted in.    A great example of this is how the trainers behind the Sweat app helped users stay accountable in their 12-week challenge by creating a Broadcast Channel for each program and trainer.

User-Generated 133

User-Generated Millennials Food Analytics 133

Hubspot Marketing

JULY 28, 2023

Social media marketing These days, consumers expect brands to have an online presence — so if you haven't already, sign up for a business profile on a few social media sites. Remember that social media is all about connection, so interact with customers, initiate conversations, and leverage user-generated content.

Price 83

Price Marketing Mix Key Performance Indicator User-Generated 83

Sachs Marketing Group

NOVEMBER 6, 2023

While the immediate ROI might look like a loss, the long-term value of new regular customers and the brand awareness generated can outweigh the initial investment. With a CPM of $10, their campaign could potentially reach 300,000 users. User Intent : Assess the user’s intent on each platform.

User-Generated 52

User-Generated Advertising Advertisers Price 52

Buffer Marketing

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. The Gen Z audience, the fastest-growing demographic on the platform according to LinkedIn, is more comfortable with blending personal and professional tones than previous generations. 

Gen Z 123

Gen Z Entertainment Transform User-Generated 123

Hootsuite

SEPTEMBER 27, 2023

Just like all the other social platforms, YouTube has been leaning hard into short-form video content, with a Shorts tab on the main menu and a prominent Shorts feature on the watch page. So, it’s no surprise that YouTube Shorts reached two billion monthly logged-in users as of July 2023. Yes, but in a limited way.

Affiliate Marketing 93

Affiliate Marketing Promotion Price Retail 93

Scoop.it!

FEBRUARY 9, 2023

What is artificial intelligence in content marketing? Artificial intelligence in content marketing is the use of AI-driven tools and algorithms to make smarter decisions, boost efficiency, and capitalize on predictive analytics. What are the benefits of AI in content marketing? The short answer is, yes.

Content Marketing 102

Content Marketing Law User-Generated Marketing 102

Buffer Marketing

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. The Gen Z audience, the fastest-growing demographic on the platform according to LinkedIn, is more comfortable with blending personal and professional tones than previous generations. 

Gen Z 116

Gen Z Entertainment Transform User-Generated 116

Hootsuite

AUGUST 16, 2023

This blog is like your treasure map to the shores of a well-run social media plan. Seafaring metaphors aside, get ready for the top ten hands down best social media planning tools in 2023! Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.

Price 89

Price Social Media Marketing CRM Analytics 89

Spiralytics

MAY 10, 2023

And in 2023, one of the most powerful tools available to brands is AI. Artificial Intelligence (AI) has been revolutionizing various business processes, and marketing is no exception. Moreover, AI marketing helps companies improve their ROI by reducing costs, increasing efficiency, and generating more revenue.

User-Generated 52

User-Generated Marketing Marketers Analytics 52