The CMO Survey
SEPTEMBER 27, 2023
AI bolsters marketing returns, weaker Diversity, Equity, and Inclusion investments and impact, and brand activism shifts to hot-button societal issues are among the results of the Fall 2023 edition. in Spring 2023. in Spring 2023. Results are based on a sample of 316 marketing leaders at for-profit U.S. from 10.9%
Search Engine Land
APRIL 17, 2024
Paid search advertising revenues reached a new high in 2023 – though annual growth continues to slow, according to a new report. digital advertising revenues, according to the IAB Internet Advertising Revenue Report: Full Year 2023, conducted by PwC. In total, search accounted for $88.8 billion of a record $225 billion in U.S.
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Hubspot Marketing
FEBRUARY 13, 2023
Social media communities are incubators for brand awareness, loyalty, and trust. Let's explore more about social media communities, their benefits and challenges, and where brands will invest their resources in 2023. Are brands investing in social media communities?
Dreamgrow
JANUARY 6, 2023
How wide is page of your brand? The post Facebook Cheat Sheet: All Image Sizes, Dimensions, and Templates [2023] appeared first on Dreamgrow. What is the size of the profile picture in Facebook? Here are all the numbers you need and you can even download a handy PDF Facebook cheat sheet.
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Brand marketers are facing new challenges in 2023. As economic uncertainty impacts how consumers shop, brands and retailers must find ways to reach them wherever they are and direct them to the offers and content that will inspire conversion. Advertisers are spending more but finding it challenging to reach consumers.
Jeff Bullas
FEBRUARY 19, 2023
Nowadays, brands, especially entertainers, are leveraging social media more. One way you can do that is by collaborating with other brands that share similar audiences with your business. This way, you’ll expand your reach by introducing your brand to new audiences. The last thing you need is to lose your customers.
Search Engine Land
NOVEMBER 28, 2023
Google confirmed that the November 2023 core update – the fourth core update this year – has completed rolling out. The update started on November 2, 2023, only a couple of weeks after the October 2023 core update , which started rolling out on October 5 and was completed on October 19. Why we care. Previous core updates.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
Join Drift’s Senior Product Marketing Manager, Kristin Hess, and 6sense’s Head of Vertical Marketing, Will Lyon, to learn: Why a digital buying experience doesn’t have to (and shouldn’t) feel so different from an in-person buying experience How to leverage first-party data for better brand experiences How to create more seamless marketing-to-sales (..)
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With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least.
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