Remove 2023 Remove Content Marketing Remove Market Research
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A Step-by-Step Guide to How I Do Content Research

Hubspot Marketing

Having a structured research plan will help with other aspects of your content workflow , like a marketing calendar or editorial calendar , content intelligence , and any other tools you and your team use to maintain a well-oiled marketing machine.

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How to Build a Product Marketing Strategy in 2023

Rock Content

Source: Catalant Designing a Product Marketing Strategy Knowing how to market a product might seem impossible, but it doesn’t have to be. Below are some key steps you can take to ensure your product marketing strategy is successful and leads to better sales. Don’t believe content marketing is that big a deal?

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Marketing Agency Matchmaking: What Clients Crave in Agency Partnerships

Set Up

Read more - The Breakup Blueprint: Fixing Agency-Client Relationships Before They Fail + The Truth About Agency Breakups: What Clients + Agencies Really Think In 2024, more than half of Clients prioritized branding/identity and/or social media help from an Agency partner - a slight increase in both areas over 2023.

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The Art and Science of Content Marketing: Strategies for Impact

Rock Content

Content marketing today is a two-sided coin of sorts, requiring both art and science to accomplish necessary goals. The reality is that you need a balance of the two — art and science — creativity and analytics – to be successful in your content marketing. Other brands will find success while you watch.

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10 Challenges Marketers Face When Implementing AI in 2023 [New Data + Tips]

Hubspot Marketing

It’s no secret that embracing AI can come with a wide range of benefits for your marketing team — things like task automation, time and cost savings, increased productivity, and more. Despite these evident benefits, there is a lingering reluctance among many marketers to incorporate AI into their strategies. Image Source 5.

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6 ways to use generative AI for your marketing

Martech

Below are examples of effective prompts: You are a content marketer. Create an outline for the six ways to use generative AI in marketing, covering generation, extraction, classification, summarization, rewriting and question and answer. will use it for other website content, according to the Fall 2023 CMO Survey.

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Buyers Want To Trust Content. But Do They Value Yours? [New Research]

Content Marketing Institute

The 2023 Trust in Marketers research finds buyers generally trust brands’ content. But they also are less likely to find value in it. How can you bridge that gap? The answer’s pretty simple. Well, maybe.)