Martech

FEBRUARY 1, 2024

But the pandemic ushered in an era of remote work, which created challenges for businesses looking to connect with dispersed customers and prospects via mail. Consolidation in the direct mail and gifting space was likely inevitable post-pandemic. Other players in the space include Reachdesk and Postal. Why we care. Get MarTech!

Direct Mail 114

Direct Mail Customer Marketers Marketing 114

Whos Mailing What

DECEMBER 28, 2022

We interviewed direct mail experts from a variety of companies and collected their thoughts on what the world of direct mail marketing will be like in 2023.

Direct Mail 52

Direct Mail Marketers Marketing 52

Whos Mailing What

DECEMBER 28, 2022

We interviewed direct mail experts from a variety of companies and collected their thoughts on what the world of direct mail marketing will be like in 2023.

Direct Mail 52

Direct Mail Marketers Marketing 52

DirectMail2.0

SEPTEMBER 30, 2024

Morgan DiGiorgio & Brad Kugler presented this session to hundreds of attendees at The World’s Largest Virtual Direct Mail Conference called DELIVERED 2024! I am the senior vice president sales and marketing for Direct 0:06 Mail 2.0 million pieces mailed all right 10:20 from those 28.6 Transcript below.

Direct Mail 59

Direct Mail Marketing Automation Platform Customer Education 59

Hubspot Marketing

DECEMBER 26, 2023

They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Short-form video has the highest ROI of any of the marketing trends, and 90% of marketers already using it planned to maintain or increase their investment in 2023.

Gen Z 111

Gen Z Direct Mail User-Generated Millennials 111

Search Engine Land

DECEMBER 29, 2023

What follows are links to the 10 most-read, must-read Search Engine Land PPC columns of 2023 that were contributed by our fantastic group of Subject Matter Experts. By Adriana Stein. Published Dec.

Direct Mail 105

Direct Mail Retail Advertisers Advertising 105

DirectMail2.0

MAY 7, 2024

is pleased to announce it has expanded its tech ecosystem with the acquisition of 40-year-old mailing institution Who’s Mailing What! WMW), a direct mail performance and insights tracking platform with a database of more than 300,000 scanned and cataloged mail pieces. The acquisition of Who’s Mailing What!

Direct Mail 52

Direct Mail Real Estate Finance Copywriting 52

Hubspot Marketing

OCTOBER 24, 2022

Whether your goal is to increase revenue or improve your customer's understanding of your products, starting with a clear objective will help you map out a strong strategy for 2023 and beyond. About half of marketing leaders say they will change their marketing goals in 2023. The Top 5 Goals of Marketing Leaders in 2023.

Gen Z 107

Gen Z Millennials Transform Advertisers 107

DirectMail2.0

DECEMBER 7, 2023

“It’s now 100% essential to combine digital with your direct mail. If you are not doing an omnichannel digital campaign with your direct mail, you are doing a disservice to your client,” explains Brad Kugler, CEO-Co-Founder of DirectMail2.0. You have to be on all channels. About DirectMail2.0 DirectMail2.0

Direct Mail 52

Direct Mail Marketing Automation Platform Promotion Advertisers 52

Marketing Insider Group

FEBRUARY 27, 2024

According to the 2024 B2B Marketing Mix Report , nearly half (48%) of all surveyed businesses intend to increase their budget in 2024 compared to 2023. USC Dornsife College of Letters, Arts and Science, November 17, 2023. Determine a realistic budget based on your goals and the channels you plan to leverage.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Sprout Social

DECEMBER 19, 2023

Here’s how social media marketers and care teams describe their greatest challenges to delivering exceptional customer care and experiences: The pressure to be “always on” According to a Q3 2023 Sprout Pulse Survey, 63% of customer care professionals said a high volume of customer care requests is their most prominent obstacle.

Customer 134

Customer Direct Mail CRM Education 134

Set Up

JANUARY 24, 2023

Set up is actually launching our first direct mail campaign in 6 years. By mailing a QR code with an intriguing design and message, we hope to increase engagement and interest. With traditional media like printed ads or billboards, or even a TV spot, there isn’t a certified method to know if your campaign is actually successful.

Direct Mail 59

Direct Mail Food New Technology Education 59

Martech

FEBRUARY 6, 2024

“Outlook for Advertising, Marketing and Data 2024: A Market in Transformation” ( registration required ) takes its time digging through the despondencies of 2023 but also anticipates macro-trends for 2024. That means digital content, of course, not personalized direct mail.

Transform 117

Transform Whitepaper Direct Mail Marketers 117

Hubspot Marketing

FEBRUARY 23, 2024

25% of marketers planned to use interviews for the first time in 2023. LinkedIn posts, social media ads, direct mail, you name it. Things like podcasts, virtual events, SMS marketing, SEO, and direct mail did well. It was the most popular and effective media format for the fourth year in a row in 2023.

Direct Mail 121

Direct Mail Marketers Marketing Social Media Marketing 121

Duct Tape Marketing

JANUARY 3, 2024

Sign up for a 15% discount on annual plans until Dec 31, 2023. 13:41): For him, back then it was direct mail, cold calling and faxing. So twice a month, he was doing direct mail. 14:31): How can I make this work with direct mail? And he did that for months.

Direct Mail 95

Direct Mail Transform Education Energy 95

Buffer Marketing

APRIL 11, 2024

  Canva (free for nonprofits) : Easily create, resize, and collaborate on designs for social media, direct mail, and flyers. In 2023, Lincoln Literacy served 50% more adult learners than the previous year.  No Adobe experience required. Constant Contact (from $8.40/month   This is not an empty promise.

Energy 128

Energy Marketers Marketing Direct Mail 128

Set Up

SEPTEMBER 19, 2023

Marketing strategies were focused on cultivating relationships in person, event marketing, printed material, direct mail, and cold calling/emailing. Historically, a traditional marketing approach was standard in the packaging space. The primary focus was shaking hands and meeting in person.

Transform 59

Transform B2C Food Direct Mail 59

Exposure Ninja

JULY 5, 2023

We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. B2B marketing strategies in 2023 will become increasingly reliant on personalisation to meet and exceed the expectations of clients. So, there you have it!

Marketing Strategy 52

Marketing Strategy Whitepaper Marketers Marketing 52

Digital Marketer

MARCH 25, 2024

Especially if you are in the home services or specialty services spaces where direct mail is 100% where you need to be, but don’t forget the QR code and UTMs and unique landing pages and geotargeted ads and email nurturing sequence for a holistic approach. However, in 2023, our lead count was down significantly.

Transform 85

Transform Key Performance Indicator Direct Mail CMO 85

Duct Tape Marketing

NOVEMBER 17, 2022

Debbie Howard (05:53): Yeah, it's definitely a hybrid approach, and certainly direct mail is still in the mix and is very effective. Our audience still gets the newspaper and still goes out and gets that mail and responds to it. So in our industry, I would say 2023, really leveraging SMS is something that we have to do.

Direct Mail 91

Direct Mail Copywriting Place Law 91

Search Engine Land

MAY 18, 2023

Build your brand “If brand building is not one of your top strategic priorities for 2023 and beyond, it needs to be,” Penn emphasized. When users ask for ideas or recommendations on a topic, LLMs will likely direct them to synthesized information, not you. You need to build your brand and get people to ask for you by name in search.

Transform 81

Transform Direct Mail PR Marketers 81

Unbounce

AUGUST 13, 2024

Outbound marketing Outbound marketing involves directly reaching out to potential customers through methods like cold emails, direct mail, telemarketing, and paid ads. 9 minute read Lead generation 10 creative lead gen examples sourced from marketing legends March 8, 2023. Targeted approach : Directly reaches specific audiences.

User-Generated 52

User-Generated SEO Outbound Marketing Inbound Marketing 52

Duct Tape Marketing

NOVEMBER 30, 2023

More About Tony DiSilvestro: Tony’s Speaker Kit: Tony+DiSilvestro_Speaker+Kit.pdf Visit his website Forbes Author: The Business Scaling Blueprint Released Apr 2023 Get Your Free AI Prompts To Build A Marketing Strategy: Download now Like this show? [18:01] Where can people connect with you and find out more about your work?

Key Performance Indicator 89

Key Performance Indicator Education Direct Mail Food 89