Rock Content

MARCH 21, 2023

We’ve been studying Google in many different ways, and today in this post we can share with you three tips about how to perform well on Google in different countries while speaking the market’s language. These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise.

Global Marketing

Hubspot Marketing

OCTOBER 24, 2022

Whether your goal is to increase revenue or improve your customer's understanding of your products, starting with a clear objective will help you map out a strong strategy for 2023 and beyond. About half of marketing leaders say they will change their marketing goals in 2023. The Top 5 Goals of Marketing Leaders in 2023.

Gen Z

Hubspot Marketing

DECEMBER 19, 2023

This year, global social media users swelled to a record-breaking 4.9 It’s also an incredibly complex market, with countless platforms, technologies, and companies all doing their best to stay competitive in this rapidly evolving space. Social media is big business. What are social media stocks?

User-Generated

Backlinko

MARCH 13, 2024

Here’s a breakdown of what you’ll find on this page: Market Research Industry Statistics Market Research Methods Statistics AI in Market Research Statistics Market Research Statistics (Highlights) The global market research industry is forecasted to bring in $140 billion in revenue in 2024. Q1 2023 54.7%

Market Research

Martech

APRIL 12, 2024

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2023 to $7.91 Those who said they had a “unified customer database” fell from 38% in 2022 to 33% in 2023. billion in 2028.

Customer

Rock Content

MARCH 28, 2023

As 2023 goes by, businesses across various industries are vying for the attention of an increasingly discerning and demanding consumer base. These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise. So get your notepad open and hop in with me!

Branding

Hubspot Marketing

JUNE 13, 2023

You've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the trend isn't stopping anytime soon. In fact, the global market revenue of AI in marketing will likely grow from $27.4 billion in 2023 to $107.4 billion in 2028.

Advertising

Hubspot Marketing

MARCH 19, 2024

When done right, short-form content is quick but concise, enabling fast-paced web users to quickly get most of the information they need. And, if a short-form video doesn't pack all the information a person needs to convert, it usually forces marketers to point out the most important facts that will make viewers eager to learn more.

Thought Leadership

Marketing Insider Group

FEBRUARY 5, 2024

(Zippia) 82% of marketers report that AI significantly influences their content creation plans. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks.

Digital Marketing

Hubspot Marketing

JULY 28, 2023

Remember that social media is all about connection, so interact with customers, initiate conversations, and leverage user-generated content. However, if you decide to run paid ads, social media offers incredible reach that can generate immediate results. Generate leads? Start with your goals. Or enhance customer loyalty?

Price

Hubspot Marketing

DECEMBER 11, 2023

In July 2023, Mark Zuckerberg launched Meta’s much-anticipated X competitor: Threads. At its core, Threads is a standalone app that lets users share short, text-based content of up to 500 characters per post. The company promises to continue rolling out new features and capabilities in response to user feedback.

User-Generated

Econsultancy

FEBRUARY 23, 2022

Gamers will make up more than half the population of Europe by 2023. It forecasts that the gamer population of Europe will jump to more than 351 million by 2023, with gamers making up more than half of the continent’s population. for the mobile games market between 2019 and 2024, predicting that mobile games will generate $116.1

Entertainment

Spiralytics

SEPTEMBER 26, 2024

In a nutshell, deepfakes are artificial media, typically videos, photos, or audio, that use AI technologies to alter or generate realistic depictions of people saying or doing things they never actually did. The global market value for AI-generated deepfakes will reach USD 79.1 billion in 2023, a 37.6%

User-Generated

Rock Content

APRIL 19, 2023

The year of 2023 has barely started and we have been flooded with information about what seems to be one of the greatest advancements in technology and marketing: Generative Artificial Intelligence. But wait… haven’t we seen another great tech advancement about a year ago? According to Bloomberg Sony Group Corp.

Fashion

Rock Content

APRIL 24, 2024

Since the boom in the use of Artificial Intelligence, many have raised questions about its impact on the quality of internet searches, the content delivered to the audience, and user experience. When we analyze the comparison of traffic generated by time spent, even with a smaller difference, humanized content continues to stand out.

User-Generated

Econsultancy

DECEMBER 3, 2021

While Shein does not officially disclose its revenue,  Forbes estimates  the company generates more than US$10 billion annually (~£7.3 In Singapore, 36% of consumers bought apparel from outside of their home market, making it the top global market for cross-border online clothing purchases in 2020, according to analysis.

Fashion

Jeff Bullas

DECEMBER 7, 2022

This growth was also boosted by enthusiasm for technology (over 700 million mobile users – more than in the US or Europe), a boom in commodities – discovery of new swathes of oil, gas, and rare elements, as well as the arrival of new partners: China, India, Turkey, Indonesia and Brazil, and a fast-growing middle class.

Health

Exposure Ninja

MARCH 28, 2025

Google and Bing Search Engine Market Share in 2025 When it comes to search engines’ market share, it’s hard not to consider Google vs Bing. While users still prefer Google, Bing stands as the closest traditional search engine rival. Is Google Losing Market Share? Is Bing Gaining Market Share?

SEO

Econsultancy

MARCH 4, 2022

A new study from Juniper Research has forecast that the value of global ecommerce payment transactions will exceed $7.5 trillion globally by 2026, up from $4.9 This means that the amount of time spent in shopping apps globally has more than doubled since 2018, when Android users spent 48.7 billion hours in retail apps.

eCommerce

Buffer Marketing

OCTOBER 9, 2023

Messenger Data Collection Alert Messenger now alerts users on data collection upon clicking links. Increased awareness may affect user engagement with links – so be transparent about data practices to maintain trust. Keep an eye on new features and user engagement trends on the platform. Facebook 1. Instagram 1.

Gen Z

Econsultancy

DECEMBER 13, 2021

Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025. 2021 saw what WARC calls a ‘meteoric rise’ in the value of the market, growing 23.8%

Advertising

Search Engine Land

MARCH 29, 2023

OpenAI’s ChatGPT erupted into the market in November 2022, reaching 100 million users in just two months, making it the fastest application to reach that total ever. This quick succession of announcements has left us with one burning question – which generative AI solution is the best?

User-Generated

Spiralytics

SEPTEMBER 26, 2024

In a nutshell, deepfakes are artificial media, typically videos, photos, or audio, that use AI technologies to alter or generate realistic depictions of people saying or doing things they never actually did. The global market value for AI-generated deepfakes will reach USD 79.1 billion in 2023, a 37.6%

Entertainment