Martech

JUNE 22, 2023

Currently, sellers spend 52% of their time on creating and delivering value messaging across the sales process, according to Gartner’s Seller Time Spend Assessment of 1,204 sellers in May 2023. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week.

PR 89

PR User-Generated Influencer Marketing Analytics 89

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. In 2023, we saw the emergence of AI in all forms of content, the rise of personalization, augmented realities (including the metaverse), and the explosion of short-form video. Image Source How should you use X in 2024?

Advertising 73

Advertising Advertisers PR Millennials 73

Hootsuite

SEPTEMBER 6, 2023

When explaining your plan, include budget for content creation, software and tools, paid social media campaigns and influencer marketing as well as training and development. What strategy do you use to connect and build relationships with influencers? First, you’ve got to find the right influencers.

Management 103

Management Social Media Marketing Communications Analytics 103

Adams & Knight Marketing

APRIL 16, 2023

Avon, Conn.,

PR 130

PR Influencer Marketing Advertising Advertisers 130

Sprout Social

SEPTEMBER 18, 2023

For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. Optimizing your marketing budget: 5 best practices To navigate the current economic situation, some brands are investing in more resources.

Social Media Marketing 129

Social Media Marketing Marketing Marketers Influencer Marketing 129

Buffer Marketing

AUGUST 1, 2023

If we did it well with a smart TikTok strategy behind it, we probably would have seen solid marketing results, be it a growth in followers or a bump in sales. If they think you’re trying to take advantage of a trend for a PR win or cash grab, the product won’t have a true impact. 0:00 / 1× Consumers are savvy.

Product 81

Product PR Retail Influencer Marketing 81

Sprout Social

FEBRUARY 19, 2024

This is a crucial advantage, considering 44% of business leaders think sentiment analysis is critical in understanding consumer behavior and are already using it to guide their strategies, according to our 2023 State of Social Media Report. These insights help brands personalize content for marketing and advertising.

Marketing Strategy 102

Marketing Strategy Manufacturing PR Marketing 102

Sprout Social

DECEMBER 7, 2023

In February 2023 TikTok announced a new monetization method, the TikTok Creativity Program with improved payouts for popular creators. In November 2023 TikTok announced the Creator Fund would be replaced by the Creativity Program in some key markets. Sometimes, only a few dollars for hundreds of thousands of views.

PR 80

PR Fashion Influencer Marketing Branding 80

Buffer Marketing

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn.   There's a growing preference for smaller, specialized, trusted groups in community building.

Gen Z 118

Gen Z Entertainment Transform User-Generated 118

Buffer Marketing

AUGUST 1, 2023

If we did it well with a smart TikTok strategy behind it, we probably would have seen solid marketing results, be it a growth in followers or a bump in sales. If they think you’re trying to take advantage of a trend for a PR win or cash grab, the product won’t have a true impact. 0:00 / 1× Consumers are savvy.

Product 52

Product PR Retail Influencer Marketing 52

Buffer Marketing

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn.   There's a growing preference for smaller, specialized, trusted groups in community building.

Gen Z 111

Gen Z Entertainment Transform User-Generated 111

Hootsuite

APRIL 3, 2023

16 engagement post ideas for 2023 Facebook isn’t dead. Quickly address potential customer service issues or PR crises. Partner with others Influencer marketing may already be part of your social media marketing strategy, but what about partnering with other brands? Almost 3 billion users — 36.7% What’s that?

Gen Z 111

Gen Z User-Generated Transform Education 111

Neil Patel

JANUARY 18, 2023

With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. The Search Engine Trends That Will Shape 2023. If algorithm updates and SERP elements influenced 2022 search, what does 2023 have in store? User behaviors are changing.

SEO 113

SEO Gen Z User-Generated Advertising 113

Hubspot Marketing

DECEMBER 13, 2023

As recently as 2008, influential marketers were using inbound marketing to describe drawing in customers instead of outbound mass marketing. While every inbound marketing agency is slightly different, they have one thing in common: a focus on helping businesses attract customers by creating helpful content.

Inbound Marketing 75

Inbound Marketing PR Manufacturing Marketing 75

Spiralytics

NOVEMBER 20, 2023

The market potential continues to grow, with more Filipinos spending significant time on social media. To say that influencer marketing in the Philippines is a big deal is an understatement. Many Filipinos shop on social media, making them particularly receptive to social media influencer marketing initiatives.

Influencer Marketing 52

Influencer Marketing Marketing Marketers Social Media Marketing 52

Buffer Marketing

JANUARY 12, 2023

Keeping that in mind, we — along with experts — outline what we’ve noticed people are picking up more of in the industry and make observations about what the future might hold for social media in 2023. Here's how 👇 pic.twitter.com/c2vU1SoT2l — Arthur Camara (@arthcmr) January 9, 2023.

Gen Z 135

Gen Z User-Generated Fashion Copywriting 135

Exposure Ninja

JULY 6, 2023

Business-to-consumer marketing, more commonly known as B2C marketing , has been shaken up in the past year thanks to the AI boom we saw in the first half of 2023. Because of this, you might be left wondering what marketing strategies are best for B2C businesses. Looking for B2B marketing strategies ?

B2C 52

B2C Marketing Strategy PR Influencer Marketing 52

Hootsuite

JULY 17, 2023

In 2023, the best social media tools aren’t single-purpose — they’re multifunctional. Whether you’re a solo creator, part of a small marketing team, or tackling social at the enterprise level, there are plenty of social media tools out there for you to add to your tech stack.

Price 71

Price Social Media Marketing CRM eCommerce 71

Exposure Ninja

JUNE 23, 2022

Nearly 40% of marketers say content marketing is a very important part of their overall marketing strategy. b i llion in 2023. Do I Need to Learn about Digital Marketing? Google Analytics is moving from Universal Analytics, the existing Google Analytics platform, to Google Analytics 4 in July 2023.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Sprout Social

DECEMBER 20, 2023

Influencer marketing The future of social media marketing involves creators and influencers. With Tagger by Sprout Social , we offer a creator and influencer marketing solution to help you ease into the future of social media. BuzzSumo also has a robust influencer marketing tool.

Branding 109

Branding Price Influencer Marketing Analytics 109

Hubspot Marketing

OCTOBER 17, 2023

In fact, Google Trends shows that the global search interest for “affiliate marketing” has rapidly increased since 2020 — even reaching peak popularity in July 2023. Image Source There’s no denying that affiliate marketing is a thriving industry with a bright future. Influencers will take the center stage.

Affiliate Marketing 105

Affiliate Marketing Market Trends B2C Transform 105

Unbounce

JUNE 6, 2023

James is our AI enhanced creative director who runs an in-house content and PR shop. As marketers, it’s incumbent on all of us to research the technologies that are available to us and to explore the many facets that AI can enhance on our life. This week I’m delighted to have James Thomson co-host with me. Thanks, Pete.

Marketing 126

Marketing Marketers Entertainment Transform 126