Hubspot Marketing

OCTOBER 11, 2023

The Early Years The early years of social media (1970s - 1990s) laid the foundational elements of the platforms we know today. 1971 - Ray Tomlinson sent the first email, marketing the beginning of modern electronic mail. 1985 - America Online (AOL) is founded, and it lets users communicate online via email and messaging.

Gen Z 123

Gen Z User-Generated Transform Social Media Marketing 123

SocialPilot

JANUARY 15, 2024

Even with the unstable balance sheets, Snapchat has managed to keep 363 million daily active users, which is clearly far from being “dead.” ” Brands looking to get hold of the younger generation must pay attention to Snapchat. million users, followed by the U.S., million users. million users.

Gen Z 70

Gen Z Millennials User-Generated Advertising 70

Hubspot Marketing

SEPTEMBER 12, 2022

Gen Z's love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing. However, there's a new generation that is expected to change the marketing landscape even more: Gen Alpha. Who is Gen Alpha?

Gen Z 117

Gen Z Millennials Fashion Manufacturing 117

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. ad campaigns and creator marketing activations. Google knows this.

Gen Z 115

Gen Z Millennials User-Generated Marketing 115

Hubspot Marketing

MAY 8, 2023

And, if you lead a team, you're likely wondering how marketing leaders are navigating this time to my the best decisions for your staff and business in uncertain times. To help you navigate reducing your marketing budget in 2023, we used tools like Glimpse to survey more than 500 marketing leaders on their top strategies for cutting costs.

Gen Z 125

Gen Z Millennials Marketing Marketers 125

Hubspot Marketing

FEBRUARY 16, 2023

However, while it's important to meet your audience where they are, it's equally critical to know which social media channels offer the best ROI for your business. Here, we'll explore which channels provided marketers with the highest ROI in 2023. Which social media channels have the best ROI?

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Hubspot Marketing

SEPTEMBER 11, 2023

But what about businesses — what do they think about social commerce? To help brands navigate social commerce features and determine if they fit into their strategy, I surveyed 512 social media marketers who leverage social commerce tools like active community engagement and user-generated content to learn if they’ve provided ROI.

Gen Z 111

Gen Z Inbound Marketing User-Generated Entertainment 111

Hubspot Marketing

MARCH 14, 2023

According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. billion worldwide users , social media is a force to be reckoned with. That’s why businesses need to tune into social media for lead generation.

Gen Z 112

Gen Z User-Generated Social Media Marketing Millennials 112

Hubspot Marketing

MARCH 15, 2023

Here, we're going to dive into what a listicle is, how to write a high-quality article, and listicle ideas to help you generate engaging content for your readers. Here's an example of what we mean: 3 Ways to Improve Your Social Media Marketing Be unique! Social Media & Digital Habits." Take risks.

Millennials 93

Millennials CRM B2C eCommerce 93

Buffer Marketing

OCTOBER 18, 2023

Broadcast Channels, which hit apps in February 2023, offer you a chance to send mass updates to followers who have opted in.    A great example of this is how the trainers behind the Sweat app helped users stay accountable in their 12-week challenge by creating a Broadcast Channel for each program and trainer.

User-Generated 133

User-Generated Millennials Food Analytics 133

Hootsuite

APRIL 3, 2023

16 engagement post ideas for 2023 Facebook isn’t dead. Sure, there are tons of stats out there about how low organic reach is nowadays, but Facebook is still the world’s most popular social media platform. Almost 3 billion users — 36.7% Over half of Millennials buy products based on recommendations. What’s that?

Gen Z 111

Gen Z User-Generated Transform Education 111

Buffer Marketing

OCTOBER 18, 2023

Broadcast Channels, which hit apps in February 2023, offer you a chance to send mass updates to followers who have opted in.    A great example of this is how the trainers behind the Sweat app helped users stay accountable in their 12-week challenge by creating a Broadcast Channel for each program and trainer.

User-Generated 52

User-Generated Millennials Food Analytics 52

Hubspot Marketing

OCTOBER 30, 2022

Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. We also found that 20% of marketers have already pivoted due to the potential recession. Will you increase your marketing budget?

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hootsuite

MAY 17, 2023

Almost half (46%) of realtors say their highest quality leads come from social media, compared to MLS (30%) and relationship management (26%). And yet, 24% of realtors spend less than $50 a month on lead generation. These Facebook ads are the “bread n’ butter” of real estate social marketing. What should you track?

Real Estate 103

Real Estate Millennials Analytics Advertising 103

Hubspot Marketing

FEBRUARY 5, 2024

According to Nilan Peiris , Chief Product Officer at Wise, the company aimed to build a product that “blows user’s socks off.” That intended feat has come to fruition because a whopping 70% of Wise’s user growth comes through word-of-mouth marketing (WOMM). Below are three steps Wise took to build a product that won users.

Marketing 99

Marketing Marketers User-Generated Influencer Marketing 99

Marketing Insider Group

FEBRUARY 5, 2024

(Zippia) 82% of marketers report that AI significantly influences their content creation plans. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks.

Digital Marketing 86

Digital Marketing Marketing Strategy Shoppers User-Generated 86

Hootsuite

MARCH 20, 2023

An engagement post on social media is any type of content that encourages audiences to interact with it, for example, by liking, commenting on, sharing or saving. Engagement means that a user is connecting with the content and taking a specific action as a result, not just being a passive viewer.

Analytics 95

Analytics User-Generated Gen Z Millennials 95

Hootsuite

MAY 9, 2023

Social media for real estate is an essential tool for promoting listings, generating leads, and building a long-lasting brand. Still, when it comes to marketing real estate on social media , there are certain strategies and tactics that can maximize the reach of your message. Your next home. In the U.S.,

Real Estate 89

Real Estate Social Media Marketing Marketing Marketers 89

Hootsuite

JULY 6, 2023

billion monthly active users. Or use our AI-powered Facebook caption generator to get unlimited ideas. Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. Let this Facebook post caption generator help you fill your content calendar fast.

User-Generated 81

User-Generated Entertainment Social Media Marketing Millennials 81

Hootsuite

MAY 1, 2023

Suddenly, Reels were everywhere (and earning massive engagement and reach boosts), so users began to adapt their social media strategies accordingly. Soon after, Instagram users started noticing that their Reels weren’t performing like they used to. That is, until earlier this year.

Education 111

Education User-Generated Millennials Energy 111

Hootsuite

APRIL 25, 2023

There are hundreds of social media platforms in operation. Only a handful have the user base and capabilities to be effective real estate marketing channels. These seven platforms are fit for a real estate-focused social media strategy. You’ll want to make sure your videos get seen and generate new leads.

Real Estate 99

Real Estate User-Generated Shoppers Marketing 99

Hootsuite

JUNE 6, 2023

Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. Start free 30-day trial 200+ Instagram templates for 2023 15 Instagram post templates Let’s start with the basics: 15 Instagram templates for engaging, creative feed posts. It’s seriously easy.

Non-Profit 90

Non-Profit User-Generated Millennials Finance 90

Power Digital Marketing

DECEMBER 10, 2022

500 million daily users 3. Two billion monthly active users globally, projected to grow to 2.5 billion in 2023 , 2,3. A primary audience (70%) of users under the age of 35 with Millennial buying power 3. In other words, the social media platform offers businesses an excellent chance to gain tremendous exposure.

Affiliate Marketing 52

Affiliate Marketing Marketing Marketers User-Generated 52

Hootsuite

MAY 30, 2023

What are the best social media platforms for lawyers? Read on for how to create a winning social media marketing strategy for law firms. #1 1 Social Media Tool for Lawyers and Law Firms Win new clients and grow your practice with the tool that makes it easy to reach and engage with prospects on social media.

Law 80

Law Social Media Marketing Entertainment Gen Z 80

SocialPilot

JANUARY 16, 2024

Welcome to the ultimate list of 200+ social media statistics that’ll make your jaw drop. Here’s a teaser: As of October 2023, there are an estimated 4.95 billion active global social media users, that’s 60.6% billion social media users around the world as of October 2023 , equating to 61.4

Gen Z 113

Gen Z User-Generated Millennials Advertising 113

Hootsuite

JANUARY 23, 2024

Another way of looking at it: memes are visual or textual media (or, on TikTok or Reels, audio clips!) that have been manipulated by an internet user for the purpose of self-expression. Memes spread across social media networks, with users taking a format and putting their own spin on it. Meme often!

Gen Z 89

Gen Z Fashion Transform Millennials 89

Econsultancy

DECEMBER 13, 2021

Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025. 2021 saw what WARC calls a ‘meteoric rise’ in the value of the market, growing 23.8%

Advertising 52

Advertising Advertisers Retail Shoppers 52

Hubspot Marketing

FEBRUARY 17, 2023

According to our 2023 Marketing Strategy Trends Report , 42% of marketers leverage social media, and it has the highest ROI of any channel. With this in mind, sharing content on social media is a no-brainer. Different Types of Social Media Content 1. User-generated content.

Gen Z 125

Gen Z Education Social Media Marketing User-Generated 125

Hootsuite

MAY 29, 2023

Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. Start free 30-day trial What is AI in social media? How AI can be used in social media No dream is too big when it comes to AI in social media.

User-Generated 72

User-Generated Copywriting Non-Profit Social Media Marketing 72