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Breaking data silos: Digital marketer’s checklist for strategic data collaboration by Lotame

Martech

The following checklist distills actionable strategies for digital marketers from Lotame’s “The 2024 State of Data Collaboration: A Global Perspective” research report, fielded by Cint. It’s designed to enable smarter, faster and easier decision-making for forward-thinking marketers.

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8 top influencer analytics tools to boost your campaign ROI in 2024

Sprout Social

It’s no small task, but the right influencer marketing analytics can help. In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What is an influencer analytics tool?

Analytics 129
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Only 6% of global marketers apply customer insights to product and brand

Martech

Less than a quarter (24%) of global brands are mapping customer behavior and sentiment, according to Braze’s 2024 Customer Engagement Review. Source: Braze 2024 Global Customer Engagement Review “Why are we still talking about this?” The top uses of AI by marketers are: Generating creative ideas (48%). Get MarTech!

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Global social media marketing: 8 strategies for selling worldwide

Sprout Social

Understand your global market After defining your goals, you need to grasp the uniqueness of your global market. A fundamental part of international marketing is understanding how to market your brand to people from different cultures and regions.

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Buy Business Leads: 13 Websites to Try in 2024

Lusha

This guide will show you the top 13 websites to buy business leads in 2024. Analytics and reporting : Strong analytics and reporting tools provide valuable insights into your lead generation efforts. Top 13 Websites to Buy Business Leads in 2024 A. Imagine having access to a database of current, accurate business leads.

CRM 52
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11 Recommendations for Marketers in 2024 [New Data]

Hubspot Marketing

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing?

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What Is Digital Content? I Asked Experts What to Expect From It in 2025 — Here’s What They Said

Hubspot Marketing

Better Analytics When you publish an article in a newspaper or hang a billboard, you cant truly know how many people took the time to read that message and take action. For instance, if I stage an article for publishing in the HubSpot CMS, anyone on my team with the right permissions can go in and leave comments or make edits to it.

Tentpole 111