Hubspot Marketing

NOVEMBER 25, 2024

I talked to a half dozen experts in the field, including both technical and content specialists, to tease out the difference between B2B newsletter marketing and other types of emails, guide you through best practices, and uncover some takeaways from indie newsletters that you can apply to your own brand.

Promotion 98

Promotion Branding Thought Leadership Marketers 98

Martech

JULY 25, 2024

Manipulating consumer behavior can lead to distrust and damage your brand’s reputation. Take our brief 2024 MarTech Replacement Survey For example, while scarcity can drive sales, creating false scarcity is deceptive and can erode trust — often leading to negative repercussions that are impossible to track.

Price 128

Price User-Generated Product Customer 128

Martech

JULY 26, 2024

Relief and positive reactions Asher Mirza , a digital and performance marketing specialist, said it was great news to wake up with as a performance marketer and shocking as a consumer. Mixed feelings/need for adaptation John Gbemileke Adeoti , growth marketing lead, Expedier, said the news was both annoying and a relief.

Non-Profit 130

Non-Profit Advertising Advertisers Digital Marketing 130

Martech

MARCH 17, 2025

While this reflects the growing sophistication of marketing, it also raises critical questions about efficiency and effectiveness. Channel strategy: Doing more doing better More channels don’t always mean better marketing. Some brands thrive with an aggressive omnichannel approach.

Marketers 111

Marketers Marketing User-Generated Performance Marketing 111

Hubspot Marketing

NOVEMBER 15, 2024

Now, when I lecture marketing students at my alma mater, I couldn’t imagine not thinking holistically about marketing. The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey affirmed. And marketing must help other departments and the entire company accomplish its goals and objectives.

CMO 133

CMO Traditional Marketing Communications Marketers 133

SmartBrief - Marketing

JUNE 2, 2025

Where AI has had the greatest impact in marketing is on the back end, doing what computer programs do best: analyzing data, looking for trends and insights and making data-based decisions. With the use of AI agents, Jellyfish says campaign launch times dropped 65%, performance is up 30% and infrastructure (labor, time, etc.)

Gen Z 108

Gen Z Market Trends Affiliate Marketing Marketers 108

Hootsuite

OCTOBER 2, 2024

Brands are focusing their social budget on the platforms where they see the best ROI, and you should too. Contests and giveaways Social media contests and giveaways can be an effective way to build brand awareness, increase engagement, and grow your following. for B2B brands, 7.9% for B2C brands.

B2C 113

B2C CMO Copywriting Analytics 113

Martech

APRIL 3, 2025

over 2024 to between $5.42 trillion in 2024. However, this was also a time when advertisers started to look more closely at performance-based campaigns, leading to cuts in broad brand campaigns in favor of strategies that allowed for optimization. trillion and $5.48 Email: Business email address Sign me up! Processing.

Retail 120

Retail Advertising Advertisers Price 120

Martech

JULY 30, 2024

Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace. Initially, most startups concentrate on building brand awareness in local markets and attracting early adopters with limited budgets. Lead magnets and calls to action (CTAs) are also widely used strategies.

CRM 116

CRM Marketers Marketing Customer loyalty 116

Martech

JANUARY 14, 2025

Marketing budgets are down 15% year-over-year. Only 24% of CMOs feel confident about their 2024 funding. This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. The “brand awareness” campaigns with no connection to revenue? Streamlined.

Transform 128

Transform CMO Marketers Marketing 128

Sprout Social

FEBRUARY 26, 2025

What is an influencer marketing contract? An influencer marketing contract is a formal agreement that defines the terms of collaboration between a brand and an influencer. While marketing prioritizes flexibility to maximize content value, legal focuses on risk mitigation and securing long-term protection for the brand.

Affiliate Marketing 95

Affiliate Marketing Influencer Marketing Law Finance 95

Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. It provides insights into how your leads interact with your brand and indicates their position in the buyer’s journey.

Communications 124

Communications CRM Target Market Price 124

Martech

APRIL 17, 2025

And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. Take branded paid search. Someone looks up your brand, sees your paid search ad, clicks and makes a purchase. Processing.

Non-Profit 101

Non-Profit CMO Energy Marketing Mix 101

Sprout Social

JANUARY 30, 2025

Turn to this list when you need a fresh perspective on building a cutting edge marketing plan and real world examples of social-first strategy. Tulani Andr, VP of Social, National Geographic Tulani Andr is the Vice President of Social Media at National Geographic, a brand that boasts over 800 million followers on social.

CMO 98

CMO Gen Z Thought Leadership Entertainment 98

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing?

Thought Leadership 109

Thought Leadership Marketers Marketing B2C 109

Martech

DECEMBER 19, 2024

Dig deeper: 7 marketing strategies to conquer decision paralysis How framing your CTA as avoiding a loss can drive action Loss aversion is a psychological principle where people are more driven to avoid losing something than to gain the same thing. For example, instead of Download our guide, use Dont miss the trends shaping 2024.

Customer Journey 126

Customer Journey Energy Communications Branding 126

Search Engine Land

JULY 23, 2024

” Relief and positive reactions Asher Mirza , a digital and performance marketing specialist, said it was great news to wake up with as a performance marketer and shocking as a consumer. But annoyed that advertisers and brands don’t need to go through these many changes within a short while.

Advertising 97

Advertising Advertisers Non-Profit Digital Marketing 97

Martech

JUNE 18, 2025

Consolidation struck the customer data platform (CDP) market again today, as Supermetrics announced the acquisition of real-time CDP vendor Relay42. Supermetrics calls itself a marketing intelligence platform and helps simplify data integration and management for brands and agencies. Email: See terms.

eCommerce 64

eCommerce CRM Customer Journey Advertising 64

Martech

JUNE 24, 2024

Now that the novelty of AI has settled and marketing teams are using it across their operations in creative, efficient ways, we’re starting to see some interesting case studies emerge. These brands are miles ahead in figuring out how to make AI work for them, finding unique applications tailored to their marketing needs and goals.

Branding 124

Branding CMO Copywriting Marketers 124

Marketing Insider Group

NOVEMBER 6, 2023

This smart, data-driven approach is what we’re discussing today, and it’s got a name: Performance marketing. In this post, we’re exploring the essential tools, techniques, and best practices you need to elevate your performance marketing game to its peak potential. What Is Performance Marketing?

Performance Marketing 82

Performance Marketing Transform Marketers Marketing 82

Martech

JUNE 28, 2024

Brands are having a moment. Many advertisers are shifting investment back up the funnel after realizing their performance-heavy investment strategies may have starved their brands of the reach and relevance needed to fuel future growth. Still, savvy CFOs will demand a business case for the dollars invested in driving your brand.

Branding 130

Branding Key Performance Indicator Marketers Marketing 130

Martech

MARCH 5, 2024

HubSpot’s February 2024 releases are paving the way for a transformative leap in digital marketing, sales efficiency and customer service excellence. Learn how to manually create a marketing event and import event participants. And they are just the tip of the iceberg. In your inbox.

Transform 111

Transform Management Analytics Communications 111

SmartBrief - Marketing

MAY 7, 2025

Traditionally, when brands needed to ramp up their marketing, the choice was simple: Staff-up an in-house team or hire an agency? Todays internal teams are staffed with ex-agency talent and bring sharper instincts for the brand than most outsiders ever could. Need tight brand alignment and cross-functional fluency?

Shipping 60

Shipping Performance Marketing Branding Advertisers 60

Martech

DECEMBER 12, 2023

Consumers are so inundated with unwanted marketing messaging they’ve become experts at separating the hype from substance. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. This doesn’t mean marketing should revert to boring, stale strategies. Resulting in action.

Branding 120

Branding Customer Acquisition Law eBook 120

Martech

APRIL 7, 2025

At the end of 2024 and the dawn of 2025, customer data platforms (CDPs) were the popular acquisition targets in the martech space. Digital experience vendors gobbled up three CDPs in a couple of months which got everyone talking about the future of the CDP as a standalone tool. Data collaboration platforms make that possible.

Advertising 75

Advertising Advertisers User-Generated Influencer Marketing 75

Hubspot Marketing

JANUARY 22, 2024

But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Interested in influencer marketing? Half of marketers plan to increase their influencer marketing investment in 2024. Let's dive in. Start with micro-influencers.

eCommerce 140

eCommerce Marketers Marketing Influencer Marketing 140

Set Up

JUNE 24, 2025

Marketers in 2025 are navigating constant pressure and change, asking cross-industry questions about brand equity, AI, consumer behavior, outsourcing, and more. At Set up , we don’t just listen, we track these patterns, analyze them, and come up with solutions to assist marketers with their challenges.

CMO 52

CMO Health Marketers Marketing 52

Backlinko

DECEMBER 6, 2024

A marketing funnel is a way to think about your customer journey. It starts when they discover your brand and tracks through as they become a loyal customer. The better your marketing funnel, the more sales you can capture. The Marketing Funnel Explained How many stages a marketing funnel has and what you call them varies.

Customer Journey 91

Customer Journey User-Generated Marketers Marketing 91

Customers.ai

FEBRUARY 7, 2024

Antonis Kocheilas CEO, Ogilvy Advertising Twitter / LinkedIn Expertise: Advertising, Brands, AI Antonis Kocheilas, the man steering the ship at Ogilvy Advertising, is a strategist at heart with a knack for big-picture thinking. Turn anonymous visitors into genuine contacts. Try it Free, No Credit Card Required Get The X-Ray Pixel 1.

Transform 88

Transform eCommerce Non-Profit Advertising 88

Martech

JUNE 17, 2024

Google was one of the few tech brands that made the Morning Consult’s list of most trusted brands in 2024! Google did make a list dominated by CPG brands like Band-Aid, Kleenex, Lysol and Clorox. However, the top brands in Morning Consult’s report take a consumer perspective. Brands are built to last.

Non-Profit 122

Non-Profit Performance Marketing Price Branding 122

Calvyn Lee Blog

JANUARY 15, 2024

The digital advertising landscape is undergoing major changes that will impact how brands connect with their most valued customers. With Chrome announcing plans to deprecate third-party cookies by 2024, marketers need strategies to maintain effective re-engagement campaigns in this new environment.

Customer 130

Customer Advertising Advertisers Customer Journey 130

Search Engine Land

APRIL 24, 2024

rose by 17% year-on-year in the first quarter of 2024. That led to a 21% increase in ad spend year-on-year in Q1 2024, compared to the 13% increase year-on-year in Q1 2024. The typical retail brand running Google search ads has seen its average CPC rise by 40-50% compared to five years ago. CPC increase. Google Search.

Retail 104

Retail Advertising Advertisers Price 104

Duct Tape Marketing

AUGUST 22, 2024

Understanding a business’s goals and aligning marketing strategies accordingly is essential, rather than just executing tactics. [05:44] 05:44] One word: Branding! a strong brand that builds trust and connects with buyers will be key to success in the coming decade. [09:15] Brand strategy is going to go beyond brand identity.

CMO 85

CMO Customer Journey Transform User-Generated 85

Set Up

SEPTEMBER 17, 2024

One thing is certain: demonstrating the ROI from marketing efforts is crucial for brands to stay competitive. Below are key budgeting challenges that marketers often face and practical solutions to help marketing leaders craft a stronger, more agile budget. , it has become more of a challenge to sort budgets.

CMO 59

CMO Energy Whitepaper Thought Leadership 59

SmartBrief - Marketing

JANUARY 23, 2024

With its direct-to-consumer approach, precise targeting capabilities and impressive results, CTV advertising offers brands new opportunities to connect with target audiences. billion in 2024. While CTV ad spend increases, marketers can expect a dip in linear TV spend as forecast through 2027.

Shoppers 105

Shoppers Customer loyalty Advertising Advertisers 105

Martech

DECEMBER 6, 2023

With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. Studies revealed that while 81% of marketers said they use CTV to raise brand awareness, two-thirds classify it as a performance marketing channel.

Advertising 111

Advertising Advertisers Transform Manufacturing 111

Martech

JUNE 4, 2024

Brand : All this leads us to the impact of branding. In the past, we sought consistency in our branding. The “brand police” ensured that our website looked like our sales presentation, product slicks, trade booth, etc. Brand consistency now works against us in the digital world.

Marketers 138

Marketers Marketing Analytics Branding 138