Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028.

CRM 123

CRM Transform Marketing Marketers 123

Marketing Insider Group

OCTOBER 23, 2024

Quick Takeaways: From content creation to customer interaction, AI marketing tools streamline tasks, allowing marketers to focus on strategy and creativity. Artificial intelligence helps brands deliver highly personalized content customized to individual preferences, driving higher engagement and customer loyalty.

Social Media Marketing 71

Social Media Marketing Transform User-Generated Marketing 71

Martech

AUGUST 12, 2024

Answer: Incorporating a customer data platform (CDP) into the martech stack of a large B2C company can significantly enhance customer experience, engagement, and conversion rates. Centralized customer data management Unified customer profiles: A CDP aggregates data from various sources (e.g., Processing.

Customer 118

Customer B2C CMO Customer Journey 118

Martech

JULY 30, 2024

However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance. Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms.

CRM 116

CRM Marketing Marketers Customer loyalty 116

Buffer Marketing

OCTOBER 17, 2024

” It’s a question rooted in the business’ need for steady growth and customer loyalty to thrive in a competitive local market.   Small business owners often ask, “ What can I leverage? With the bank’s 8.4K

Whitepaper 117

Whitepaper Thought Leadership Marketing Marketers 117

Martech

AUGUST 9, 2024

For brands transforming, this balanced approach is crucial for keeping customer loyalty while attracting new audiences. Take our brief 2024 MarTech Replacement Survey Atlanta, facing rapid population growth, expects to add nearly 2 million more residents by 2050. Are you getting the most from your stack?

Transform 118

Transform Energy PR Customer loyalty 118

Sprout Social

OCTOBER 10, 2024

Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed. Which social media networks should your brand focus on? But times have changed.

Gen Z 121

Gen Z Branding Millennials Entertainment 121

Martech

SEPTEMBER 18, 2024

The 2024 U.S. Unlike in 2020, the flood of political ads across traditional and digital channels in 2024 presents brands with an unprecedented challenge: how to maintain visibility and engagement amid this deluge. The solution lies in leveraging AI to hack (bypass/outmaneuver) the media landscape to connect directly with customers.

Branding 75

Branding Transform Customer Acquisition Customer loyalty 75

SocialPilot

SEPTEMBER 5, 2024

SocialPilot is the social media management partner for several travel agencies and businesses. The most popular social media networks for the travel business in 2024 are: Facebook Often overlooked by new brands, Facebook remains a key player for travel agencies.

Promotion 108

Promotion Social Media Marketing User-Generated SEO 108

Hootsuite

OCTOBER 18, 2024

Of those, 91 million are daily active users and people are using Reddit more than ever in 2024. There are over 100,000 subreddits on Reddit in 2024 ; there are at least a few relevant to your organization. Trust = builds customer loyalty. Source: Statista Ready to dive into Reddit marketing? You get the idea.

Marketing 98

Marketing Marketers Promotion User-Generated 98

Hootsuite

NOVEMBER 7, 2024

1991) Managing Brand Equity. Why is brand loyalty important? Brand loyalty ensures they do so again and again. Target audiences within social media – or segmented lists for your other digital marketing efforts – allow you to create the most relevant content for different customer and prospect groups. Source: Aaker, D.A.

Branding 124

Branding Customer loyalty User-Generated Promotion 124

Duct Tape Marketing

DECEMBER 20, 2024

AI-Driven Marketing Orchestration AI will become the central nervous system of campaign management. Customers are increasingly interested in brands that share their values. Focusing on these key trends can lead to repeat purchases and stronger customer loyalty. Remember that trust and values drive marketing trends.

Market Trends 70

Market Trends CMO Transform Influencer Marketing 70

Customers.ai

DECEMBER 20, 2024

But how you manage those relationships? Thats what separates brands with loyal customers from the ones stuck chasing their next quick sale. "The platform is intuitive and packed with powerful features, but what truly sets it apart is the outstanding customer support." Enter relationship marketing.

eCommerce 87

eCommerce Shipping Customer loyalty Marketing 87

Sprout Social

MARCH 27, 2025

In fact, the Q4 2024 Sprout Pulse Survey found that 39% of consumers who plan to make purchases through social media in 2025 will do so on Facebook Shop. According to The 2024 Influencer Marketing Report , almost half of consumers indicate they make daily, weekly or monthly purchases because of influencer posts.

Gen Z 95

Gen Z Affiliate Marketing Influencer Marketing User-Generated 95

Sprout Social

FEBRUARY 11, 2025

In fact, consumers say companies should make personalized customer service their first social media priority in 2025, according to a Q4 2024 Sprout Pulse Survey. Were lucky that our customers tell us when we screw up. They care that you show up for them instead of talking at them.

Branding 81

Branding Health Education User-Generated 81

Hootsuite

OCTOBER 18, 2024

We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Amanda Wood Senior Manager, Social Marketing at Hootsuite Step 2. Try It Free Step 8.

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketing Marketers 113

Set Up

NOVEMBER 26, 2024

Here’s a comprehensive look at how Brands and consumers are navigating Black Friday 2024. Online shopping is expected to increase 8-9% YoY in 2024, reaching around $296 billion in sales,” according to Queue-it’s 2024 predictions. Black Friday 2024 reflects a retail landscape in transition.

Transform 59

Transform Retail Shoppers Price 59

Customers.ai

JANUARY 3, 2025

When you understand the key stages in the path to purchase, you can create strategies that resonate with your customers at every step. Next up, lets talk about how to dig deeper into your customers journey with effective research techniques. Why is path to purchase research important for ecommerce?

Customer 89

Customer eCommerce Shipping Customer Journey 89

Martech

MAY 12, 2025

Additionally, over 40% of consumers in 2024 leaned on third-party review sites such as Yelp to help them make purchasing decisions. Not only do you need to ensure theyre everywhere customers are shopping, but they need to capitalize on every stage of the buying journey, as each is an opportunity to help achieve their goals. Processing.

Retail 107

Retail Affiliate Marketing Customer loyalty Advertisers 107

Welcome Software

JULY 23, 2024

Personalization: Improves customer experience Increases engagement and conversion rates Enhances customer loyalty and retention Enables a more efficient use of marketing personas Getting started with personalization When getting started with personalization, brands often get stuck on who to target, with what kind of experiences.

Customer loyalty 53

Customer loyalty Retail Price Promotion 53

SocialPilot

JANUARY 19, 2025

Whether you’re a small local business or a large enterprise, managing your online reputation is crucial for success in today’s digital age. We’ve got the online customer review data and insights you need to understand the landscape, monitor your brand mentions, and effectively manage your online reputation.

Shoppers 49

Shoppers Customer loyalty Transform Management 49

Use Insider

NOVEMBER 29, 2024

What you’ll learn: YouTube vs TV: Which is better in 2024 How to market your business like Donald Trump How to target cold traffic on Meta How to create a killer AI chatbot The podcast also features expert guests. It takes a practical approach to help listeners create scalable marketing campaigns and stay ahead of the latest marketing trends.

Millennials 52

Millennials Marketing Marketers Customer loyalty 52

SocialPilot

FEBRUARY 12, 2025

FTCs New Rules on Fake Reviews What Businesses Must Know On August 14, 2024, the Federal Trade Commission (FTC) released a press with groundbreaking rules to address fake reviews and deceptive testimonials online. They provide insights into whats working and what needs fixing, leading to genuine customer loyalty.

User-Generated 52

User-Generated Price Management Customer loyalty 52

Sachs Marketing Group

OCTOBER 2, 2024

This strategy also taps into the increased holiday shopping traffic, potentially attracting new customers and enhancing brand recognition during a key retail period. Tailored marketing campaigns can attract holiday shoppers during the Thanksgiving season, encouraging customer loyalty and repeat purchases.

Customer 97

Customer Retail eCommerce Shoppers 97

Set Up

SEPTEMBER 17, 2024

According to Gartner’s 2024 CMO Spend Survey , many marketing leaders struggle with fragmented analytics, making it hard to track ROI accurately across channels. Personalized content is a driver of customer loyalty and engagement.

CMO 59

CMO Energy Whitepaper Thought Leadership 59

Vertical Response

JULY 6, 2025

As if that weren’t enough, Apple made further adjustments in April 2024, altering their pre-fetching methods, which resulted in a significant decrease in pixel firing events, further contributing to the drop in reported open rates. It is calculated by multiplying the average purchase value, purchase frequency, and customer lifespan.

Email Marketing 52

Email Marketing Marketing Marketers User-Generated 52

Martech

MAY 2, 2025

Their goodwill accounting speak for trust, reputation and customer loyalty was valued at $73.3 billion in September 2024, 37% of the company’s total assets, which includes its theme parks, merchandising and IP. Now contrast that with Disney. Its not pocket change, and its built on marketing stories it can deliver.

Customer loyalty 111

Customer loyalty Price Product Customer 111

SocialPilot

MAY 26, 2025

A solid stack of Google reviews makes your business look approachable, trustworthy, and worth a customers time. Requesting feedback, managing responses, and replying to reviews? In 2024, it went a step further and put a temporary block on a business listing for buying reviews. Heres where a review management tool comes in.

Law 52

Law Management Customer loyalty CRM 52

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

Marketing 140

Marketing User-Generated Marketers Advertising 140

Martech

FEBRUARY 27, 2024

It is the enabling technology that will give us the ability to manage, analyze, and act upon the customer data we’ve collected to truly personalize and enhance the customer experience and journey. 2024 is the year to prepare 2024 is going to be a preparatory year for the marketing evolution and innovation to come.

Transform 114

Transform CMO User-Generated Customer loyalty 114

Vertical Response

MARCH 22, 2024

This essential guide is designed to spark your entrepreneurial spirit with 20 creative and viable online business opportunities for 2024. Experts in various fields can create and sell online courses, tapping into a market projected to be worth $200 billion by 2024. oSeeking a profitable business idea online?

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Customers.ai

DECEMBER 12, 2023

Its user-friendly interface ensures beginners can swiftly set up and customize their digital storefronts while at the same time simplifying inventory management, order processing, and payment transactions. Inventory management and secure payment processing capabilities streamline operations.

eCommerce 107

eCommerce PR User-Generated Marketing 107

Martech

JANUARY 18, 2024

Connecting disjointed martech tools and platforms Meet Emily, a marketing manager at a mid-sized ecommerce company. This disjointed system was inefficient and hindered her team’s ability to engage effectively with their digital-first customer base. Determine required staff training and change management. It’s early 2024.

Transform 122

Transform Customer loyalty CRM Analytics 122

Neil Patel

AUGUST 6, 2021

Research shows that repeat customers spend more than once-off customers, making retention a priority for any Ecommerce business that wants to grow. This post will dive into the strategies you can use to boost your customer retention rates. Design an Effective Customer Loyalty Program.

Customer 145

Customer eCommerce Customer loyalty Customer Journey 145

Martech

JUNE 24, 2024

Technological Expertise: Digital experience transformation heavily relies on leveraging technology to enhance customer interactions and streamline processes. Strategic capabilities related to technology, such as IT infrastructure, software development, and data management, are essential for implementing digital solutions effectively.

Transform 111

Transform CMO Key Performance Indicator Customer loyalty 111

Sprout Social

OCTOBER 30, 2023

There’s already a growing recognition that social efforts and interactions earlier in the customer journey—like audience engagement—aren’t just interesting, they translate to revenue. When responding to customer comments , DMs and reviews, make sure your team: Maintains a consistent brand voice across all platforms.

Customer 142

Customer Customer Journey Marketing Marketers 142

Martech

APRIL 9, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. This valuable data, comprising customer preferences and interactions, enables your business to create highly tailored campaigns, enhancing the relevance of your messaging.

Law 117

Law Customer loyalty Advertisers Advertising 117