Remove 2024 Remove Digital Marketing Remove eBook
article thumbnail

10 Content Marketing Benchmarks to Guide You in 2024

Marketing Insider Group

This article will explore ten essential content marketing benchmarks that will guide you through the complexities of digital marketing. Use clear calls-to-action (CTAs), optimize landing pages, and offer incentives like eBooks or free trials to encourage visitors to share their information.

article thumbnail

Content marketing and SEO: Creating an integrated SEO plan

Search Engine Land

Content marketing is defined here on Search Engine Land by Julia McCoy as follows: “Content marketing is the process of planning, creating, and distributing relevant, valuable content (like blogs, videos, podcast episodes, ebooks, guides, and more) with the intent of attracting and engaging a specific audience.”

SEO 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Is Paid Media? Definition, Examples & 7-Step Guide

Neil Patel

The digital marketing channels you use to promote your business can be split into three categories: paid, earned, and owned. The global market was worth an impressive $252.95 billion at the end of 2024 , and this is set to grow in the future. How Does Paid Media Differ From Owned and Earned Media?

article thumbnail

How to use landing page sales funnels to convert more visitors

Unbounce

Content downloads : Offering ebooks, whitepapers, and other resources. Stages of a marketing funnel (and where landing pages fit in) Understanding the stages of a marketing funnel is essential for effective customer journey management. March 14, 2024. March 14, 2024. March 14, 2024.

article thumbnail

Social media marketing: Strategy template and tips for 2025

Hootsuite

Your social media marketing strategy should also list all of your existing and planned social media accounts along with goals specific to each platform you’re active on. These goals should align with your business’s larger digital marketing strategy. Grab your free social marketing strategy template below!

article thumbnail

Ecommerce Tools: 19 Best Options to Drive Sales This Year

Rock Content

In 2024, online shopping is more than just an option. Trello in use by Rock Content’s content team Ecommerce tools for content creation Amazing content is the heartbeat of any digital marketing strategy, and the right tools can help you create the best. Canva : How your content looks is just as important as how it reads.

article thumbnail

Are You Ready to Be a Fractional CMO?

Duct Tape Marketing

Hey, digital marketers, this one's for you. Fractional CMO report in 2024 indicates that businesses with fractional CMOs are 36% more likely to achieve their long-term strategic goals that might be reason enough to pursue this avenue. (15:16): Now, this offer is limited to new active campaign customers only.

CMO 84